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M&A

PROVALLIANCE

Acquired by

CORE EQUITY HOLDINGS

FRANCE Retail EV [500m EUR - 1b EUR] 03/2021

Target

PROVALLIANCE

Acquirer

CORE EQUITY HOLDINGS

Context

Core Equity Holdings entered into exclusive negotiations to acquire a majority stake (~54%) in Provalliance. Franck Provost and his family, who had regained full control after Chequers Capital's exit in 2017, will retain the remaining ~46% of the capital. The transaction follows discussions initiated in 2019 but delayed by the COVID-19 pandemic. The deal is structured to support an aggressive external growth strategy (including a bid for competitor Dessange International) and the expansion of the Bleu Libellule distribution network. The financing relies on renegotiating the existing bank debt.

This transaction is part of the Retail & Consumer industry, which currently tracks an average EBITDA multiple of 10.9x since the beginning of 2026, 11.3% decrease compared to 2025. This data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Provalliance is the leading European hair salon group and the second largest globally. It owns iconic brands such as Franck Provost, Jean Louis David, Saint Algue, and Maniatis Paris. The group operates a network of nearly 3,500 salons (including 900 directly owned) across 35 countries. It also has a fast-growing distribution division for professional beauty products, "Bleu Libellule," which accounts for ~25% of revenue.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

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Rev
EBITDA
EBIT
2020
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2019
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Other operations with PROVALLIANCE

mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.