SNOWLEADER acquired by 123 IM
Context
Eleven years after its founding in Annecy, the outdoor sports retailer Snowleader reports nearly EUR35 million in sales, with 40% coming from international markets. To support its growth (38% in 2019), the company raised EUR10 million from 123 IM, BNP Paribas Developpement, and Sofimac Regions. A minority portion of this funding allows for the exit of some shareholders who had invested EUR2.5 million at the end of 2015—namely Turenne CP, Bpi, and Expansinvest.
SNOWLEADER, which reported an EBITDA margin of [members only] in 2019, is valued in this transaction at an EV/EBITDA multiple of 15x–25x, representing a premium to the average currently observed in the Retail & Consumer sector (11.9x).
-> Deep-dive in Retail & Consumer market trends
Target
Snowleader is a dynamic French retailer specializing in outdoor sports gear and apparel. Based in Annecy, the company was founded to serve outdoor enthusiasts, offering a carefully curated selection of equipment and clothing for activities like skiing, snowboarding, hiking, trail running, and mountaineering.
Ent. Value
€10–30M
Equity Value
[members only]
Multiples
EV / Revenue
below 1.5x
EV / EBITDA
15x–25x
EV / EBIT
[members only]
Historical Financials (EUR)
Other operations with SNOWLEADER
Other operations with SNOWLEADER
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 04/2024 | 123 IM | SNOWLEADER | FRANCE | Sport |
Similar deals in Retail
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 03/2021 | CORE EQUITY HOLDINGS | PROVALLIANCE | FRANCE | Beauty & Cosmetics |
| 10/2020 | INSPIRING GROUP CAPITAL | PIGUY GOLF CHALLENGE | FRANCE | Sport |
| 06/2019 | APHEON (EX ERGON) | HAUDECOEUR | FRANCE | Food Retail |
| 02/2019 | EQUISTONE | COURIR | FRANCE | Sport |
| 10/2018 | RAMPHASTOS INVESTMENTS | HEMA | NETHERLANDS | Specialized Retail |
| 10/2017 | OUEST CROISSANCE | EASY CASH | FRANCE | Second-hand Goods |
| 03/2017 | ARDIAN | PROSOL | FRANCE | General Grocery |
| 11/2016 | JD SPORTS | GO OUTDOORS | UNITED KINGDOM | Sport |
| 05/2016 | PUBLIC MARKETS (IPO) | MAISONS DU MONDE | FRANCE | Home & DIY |
| 08/2015 | LAGARDERE TRAVEL RETAIL | PARADIES | UNITED STATES | Specialized Retail |
Other operations with 123 IM
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 03/2026 | 123 IM / BPIFRANCE / SMALT CAPITAL | FRIENDLY HOTELS GROUP | FRANCE | Hotels & Accommodation |
| 04/2024 | 123 IM | SNOWLEADER | FRANCE | Sport |
REFERENCES
Valuation range: EV €10–30M
Revenue range: €25–50M
EBITDA range: €0–5M
EV/Revenue range: below 1.5x
EV/EBITDA range: 15x - 25x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SNOWLEADER by 123 IM are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: snowleader
Acquirer: 123 im