EASY CASH
Acquired by
OUEST CROISSANCE
EASY CASH acquired by OUEST CROISSANCE
Target
EASY CASH
Acquirer
OUEST CROISSANCE
Context
Ouest Croissance injected less than €5 million into Easy Cash to acquire a minority stake of slightly under 20%. This fundraising is specifically designed to accelerate the group's territorial density, focusing on opening new company-owned branches (subsidiaries) in the city centers of major French metropolises. The transaction also marks the entry of the network leader since 2010, into the capital structure. The historical founders based in Mérignac remain majority shareholders but accepted a slight dilution. Beyond physical expansion, the funds are intended to upgrade the group's digital offering to boost e-commerce revenues. The consolidated revenue of the franchise network is €150 million.
EASY CASH, which reported an EBITDA margin of LOGIN in 2016, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (10.9x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Easy Cash is a French leader in the "buy-and-sell" market of pre-owned goods from individuals. The network operates numerous points of sale, primarily through a franchise model. Easy Cash offers a wide range of products—including high-tech, telephony, multimedia, and video games all tested and sold with a warranty.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with EASY CASH
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 07/2025 | OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS | EASY CASH | FRANCE | Retail | The management team of Easy Cash strengthened its equity position in a capital reorganization backed by historical shareholder Ouest Croissance Gestion and two new regional investors, Multicroissance and Océan Participations. This operation provides the group with fresh capital to accelerate its strategic ambitions. The roadmap focuses on three main pillars: geographical expansion of the physical store network, acceleration of e-commerce and digital channels, and the development of premium services (such as the 2-year warranty) to match new-product retail standards. The five original founders remain shareholders alongside the management team and financial partners, ensuring continuity in the brand's values. The franchise network's turnover is approaching €300 million, compared to €150 million in 2017 |
REFERENCES
Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: ouest croissance