When was EASY CASH acquired by OUEST CROISSANCE?

EASY CASH was acquired by OUEST CROISSANCE in 2017.

What was the revenue of EASY CASH at the time of the deal?

The revenue of EASY CASH at the time of the deal is estimated to be in the range of 100M - 200M EUR.

How is the data for the EASY CASH acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the EASY CASH deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalfinance.lesechos.fr/deals/capital-developpement/ouest-croissance-injecte-moins-de-5-m-dans-easy-cash-116434

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Home Database Retail & ConsumerEASY CASH

10/2017

EASY CASH acquired by OUEST CROISSANCE

FRANCE Retail / Specialized Retail / Second-hand Goods REV 100M - 200M EUR

Context

Ouest Croissance injected less than €5 million into Easy Cash to acquire a minority stake of slightly under 20%. This fundraising is specifically designed to accelerate the group's territorial density, focusing on opening new company-owned branches (subsidiaries) in the city centers of major French metropolises. The transaction also marks the entry of the network leader since 2010, into the capital structure. The historical founders based in Mérignac remain majority shareholders but accepted a slight dilution. Beyond physical expansion, the funds are intended to upgrade the group's digital offering to boost e-commerce revenues. The consolidated revenue of the franchise network is €150 million.

EASY CASH, which reported an EBITDA margin of in 2016, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (10.6x).

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Target

Easy Cash is a French leader in the "buy-and-sell" market of pre-owned goods from individuals. The network operates numerous points of sale, primarily through a franchise model. Easy Cash offers a wide range of products—including high-tech, telephony, multimedia, and video games all tested and sold with a warranty.

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Other operations with EASY CASH

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
07/2025	OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS	EASY CASH	FRANCE	Second-hand Goods

REFERENCES

Revenue range: 100M - 200M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of EASY CASH by OUEST CROISSANCE are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: ouest croissance