Ouest Croissance invests in Easy Cash

FRANCE Retail / Specialized Retail / Second-hand Goods REV €100–200M

Context

Ouest Croissance injected less than €5 million into Easy Cash to acquire a minority stake of slightly under 20%. This fundraising is specifically designed to accelerate the group's territorial density, focusing on opening new company-owned branches (subsidiaries) in the city centers of major French metropolises. The transaction also marks the entry of the network leader since 2010, into the capital structure. The historical founders based in Mérignac remain majority shareholders but accepted a slight dilution. Beyond physical expansion, the funds are intended to upgrade the group's digital offering to boost e-commerce revenues. The consolidated revenue of the franchise network is €150 million.

Easy Cash, which reported an EBITDA margin of [members only] in 2016, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the Retail & Consumer sector (11.8x in 2026).

-> Deep-dive in Retail & Consumer market trends

Target

Easy Cash is a French leader in the "buy-and-sell" market of pre-owned goods from individuals. The network operates numerous points of sale, primarily through a franchise model. Easy Cash offers a wide range of products—including high-tech, telephony, multimedia, and video games all tested and sold with a warranty.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2016

2015

Other operations with Easy Cash

Other operations with Easy Cash
Date	Acquirer	Target	Country	Sector
07/2025	OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS	EASY CASH	FRANCE	Second-hand Goods

Other operations with Ouest Croissance

Other operations with Ouest Croissance
Date	Acquirer	Target	Country	Sector
07/2025	OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS	EASY CASH	FRANCE	Second-hand Goods
09/2024	OUEST CROISSANCE / BPIFRANCE	TEXELIS	FRANCE	Heavy Duty & Special Vehicles
11/2020	OUEST CROISSANCE	VAC - HARDOUIN-LOC	FRANCE	Equipment Rental
09/2018	OUEST CROISSANCE	LES VEDETTES DE PARIS	FRANCE	Marine Passenger

Similar deals in Retail

Similar deals in Retail
Date	Acquirer	Target	Country	Sector
02/2019	EQUISTONE	COURIR	FRANCE	Sport
10/2018	RAMPHASTOS INVESTMENTS	HEMA	NETHERLANDS	Specialized Retail
03/2017	ARDIAN	PROSOL	FRANCE	General Grocery
11/2016	JD SPORTS	GO OUTDOORS	UNITED KINGDOM	Sport
05/2016	PUBLIC MARKETS (IPO)	MAISONS DU MONDE	FRANCE	Home & DIY
08/2015	LAGARDERE TRAVEL RETAIL	PARADIES	UNITED STATES	Specialized Retail
06/2014	AVOLTA	THE NUANCE GROUP	SWITZERLAND	Specialized Retail
06/2013	BAIN CAPITAL	MAISONS DU MONDE	FRANCE	Home & DIY
03/2013	ALPHA PRIVATE EQUITY	VERTBAUDET	FRANCE	Fashion & Apparel
03/2012	MANAGEMENT & PRIVATE INVESTORS	ICELAND FOODS GROUP	UNITED KINGDOM	General Grocery

REFERENCES

Revenue range: REV €100–200M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Easy Cash by Ouest Croissance are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: ouest croissance

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Easy Cash, a French company specialised in Specialized Retail, by Ouest Croissance in 2017, structured as a leveraged buyout (LBO). Ownership has since evolved, leading to a subsequent transaction with Ouest Croissance / Multicroissance / Océan Participations in July 2025 (see the dedicated deal page for details).

What was Easy Cash’s revenue at the time of the deal?

At the time of the transaction, Easy Cash’s annual revenue was estimated within the €100–200M range (FY 2016). Detailed financial figures are available to members.

How does the valuation of Easy Cash compare to benchmarks in the Retail & Consumer sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. By way of comparison, in 2026 companies in the Retail & Consumer sector are valued at a multiple of 11.8x EBITDA.

What sources support the information on this transaction?

Transaction data and operational intelligence were compiled from independent financial press reporting by specialized M&A publications.

What is mynth?

mynth is the first free M&A database dedicated to Small & Mid-Cap transactions. We centralize Enterprise Values, revenue multiples, EBITDA multiples and transaction financials that are typically locked behind five-figure subscriptions on platforms like Capital IQ or Mergermarket. On mynth, searching and browsing deals is completely free. Our mission is simple: make professional-grade valuation intelligence accessible to every M&A advisor, independent consultant, Private Equity professional and student, without the burden of expensive annual licenses.