GO OUTDOORS acquired by JD SPORTS
Context
JD Sports acquired 100% of Go Outdoors (>�200m of revenues) from its founders and private equity backers (YFM Equity Partners and 3i Group). The strategic rationale was purely about portfolio complementarity: while JD's existing brands (Blacks, Millets) dominated the traditional "High Street" locations with smaller footprints and higher price points, Go Outdoors dominated the "Out-of-Town" destination market with massive inventory and lower prices. There was minimal geographic overlap between the two estates. This "Hub and Spoke" coverage allowed JD Sports to capture the full wallet of the outdoor enthusiast—from the casual walker buying a jacket in the city center to the family buying a 6-person tent at a retail park. The founders exited the business post-completion.
GO OUTDOORS, which reported an EBITDA margin of LOGIN in 2016, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.3x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 1998 in Sheffield, Go Outdoors revolutionized the UK outdoor market with a "category killer" supermarket approach. Unlike traditional small high-street shops, Go Outdoors operates massive warehouse-style stores (avg. 30,000 sq ft) located in out-of-town retail parks. It offers a vast range of branded equipment for camping, walking, climbing, and cycling at discounted prices, driven by its popular £5 discount card membership scheme.
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Historical Financials (GBP)
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REFERENCES
Valuation range: EV 100M - 350M GBP
Revenue range: 150M - 250M GBP
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: jd sports