JD Sports acquired 100% of Go Outdoors (>�200m of revenues) from its founders and private equity backers (YFM Equity Partners and 3i Group). The strategic rationale was purely about portfolio complementarity: while JD's existing brands (Blacks, Millets) dominated the traditional "High Street" locations with smaller footprints and higher price points, Go Outdoors dominated the "Out-of-Town" destination market with massive inventory and lower prices. There was minimal geographic overlap between the two estates. This "Hub and Spoke" coverage allowed JD Sports to capture the full wallet of the outdoor enthusiast—from the casual walker buying a jacket in the city center to the family buying a 6-person tent at a retail park. The founders exited the business post-completion.

The transaction values GO OUTDOORS at an EV/Revenue multiple of LOGIN.

This transaction is part of the Retail & Consumer industry, which currently tracks an average EBITDA multiple of 10.9x since the beginning of 2026, 11.3% decrease compared to 2025. This data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.