VERTBAUDET acquired by EQUISTONE
Context
Equistone Partners Europe has finalized the acquisition of a majority stake in Vertbaudet from Alpha Private Equity. The transaction marks a new chapter for the childhood specialist following a successful repositioning strategy initiated in 2015, which shifted the business from traditional mail-order to a digital-first platform. The executive team reinvested alongside Equistone to maintain operational continuity. The deal was completed on July 22, 2021, following the regulatory carve-out of Cyrillus (sold separately to MGA Paris). Despite the global pandemic, Vertbaudet demonstrated significant resilience, growing its turnover by 8% in 2020. The partnership intends to fuel further product diversification and strengthen the group's presence in Northern and Southern European markets.
It is worth noting that the fund Alpha Private Equity took control of Vertbaudet through an LBO in 2013.
VERTBAUDET, which reported an EBITDA margin of in 2021, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (11.0x).
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Target
Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
Other operations with VERTBAUDET
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 03/2013 | ALPHA PRIVATE EQUITY | VERTBAUDET | FRANCE | Fashion & Apparel |
REFERENCES
Valuation range: EV 100M - 350M EUR
Revenue range: 250M - 500M EUR
EBITDA range: 25M - 50M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: equistone