MATERIEL VELO acquired by GARIBALDI PARTICIPATIONS & SOCIETE GENERALE CAPITAL PARTENAIRES
Context
To support its aggressive growth strategy and double its size within five years, Groupe Materiel-Velo reorganized its equity structure by welcoming Garibaldi Participations as a new key shareholder. The company had been backed by Societe Generale Capital Partenaires (SGCP) since 2012, who accompanied the initial transformation from a pure web player to a physical retailer. This new round of funding is designed to accelerate the deployment of the group's "cross-channel" strategy, financing the opening of new physical showrooms while upgrading digital logistics. The management team remains at the helm, capitalizing on the strong post-pandemic momentum in the cycling market.
MATERIEL VELO, which reported an EBITDA margin of in 2021, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (11.2x).
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Target
Established in 2004 as a pioneering "pure-player" in online cycling retail, Groupe Materiel-Velo has evolved into a leading French omnichannel distributor for cycling enthusiasts. Headquartered near Lyon, the company operates a hybrid model combining a high-traffic e-commerce platform (MV.com) with a growing network of nine company-owned physical stores spread across France (with a new opening planned in Colmar). The group specializes in the premium segment, retailing high-end bicycle brands such as Pinarello, Trek, BMC, Assos, and Castelli.
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REFERENCES
Valuation range: EV 10M - 30M EUR
Revenue range: 10M - 30M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: materiel velo
Acquirer: garibaldi participations / societe generale capital partenaires