Context

Friendly Hotels has secured a new round of investment to accelerate its expansion in major Alpine ski resorts. The operation sees the historical financial sponsor, 123 Investment Managers, renewing its commitment, strategically joined by new institutional partners Bpifrance and Smalt Capital. This newly formed financial consortium provides the crucial capital required for Friendly Hotels to successfully acquire the business and real estate of a new prime hotel, alongside purchasing the underlying property of one of its historically managed assets. The primary strategic objective is to finance comprehensive renovations, elevate the brand's premium positioning, and secure a solid foundation for upcoming external acquisitions.

Target

Friendly Hotels Group is a specialized operator and developer of premium mountain hospitality assets located in highly sought-after alpine destinations. Operating a curated portfolio of iconic lifestyle hotels, the group focuses on providing deeply integrated guest experiences featuring wellness centers, specialized dining, and direct outdoor access. Following a strong initial growth phase, the enterprise is currently expanding its footprint by actively acquiring both the operational businesses and the underlying real estate of strategic high-altitude properties. The firm aims to solidify its brand identity and establish itself as a premier reference in the specialized mountain resort sector through continuous upgrades and premium repositioning of its assets.