General Atlantic & Valedo Partners invest in Joe & the Juice

DENMARK Hospitality & Leisure / Hospitality / Restaurants / Chains REV $250–500M

Context

General Atlantic, a global growth‑equity firm, entered the capital of Joe & the Juice by acquiring a minority stake through a strategic growth‑equity round, joining existing shareholder Valedo Partners as a co‑investor. The transaction is designed to support the chain’s global expansion, particularly in the United States and the UK, by providing capital to open up to 150 new stores in the U.S. over the subsequent years and to strengthen its omnichannel and brand‑development capabilities. At the time of the investment, Joe & the Juice operated about 160 outlets worldwide, with most locations concentrated in Northern Europe and the UK, and a nascent but growing presence in Asia and the U.S. The group had doubled its revenue from 2012, reflecting a strong post‑Valedo LBO trajectory, and had become a visible, youth‑oriented lifestyle brand anchored in millennial consumers seeking convenient yet healthy food and beverage options.

It is worth noting that the fund Valedo Partners took control of Joe & the Juice through an LBO in 2013.

Joe & the Juice, which reported an EBITDA margin of [members only] in 2015, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the Retail & Consumer sector (11.8x in 2026).

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Target

Joe & the Juice is a Copenhagen‑born, global food and beverage chain focused on freshly prepared juice, coffee, and sandwiches served in a modern, design‑driven café environment. Founded in 2002, the company sources natural and organic ingredients directly from growers to underpin a concept centered on health‑oriented, on‑the‑go consumption. The menu combines premium‑roast coffee, cold‑pressed juices, and high‑quality sandwiches, targeting urban professionals and younger consumers seeking a lifestyle‑oriented dining experience rather than a purely transactional quick‑service proposition. With more than 480 stores across 23 countries in North America, Europe, the Middle East, and Asia, Joe & the Juice has transformed from a niche European concept into a globally recognized brand.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (USD)

Year

Rev

EBITDA

EBIT

2015

2014

Other operations with Joe & the Juice

Other operations with Joe & the Juice
Date	Acquirer	Target	Country	Sector
04/2026	EMIRATES INTERNATIONAL INVESTMENT COMPANY EIIC	JOE & THE JUICE	DENMARK	Restaurants / Chains
11/2023	GENERAL ATLANTIC	JOE & THE JUICE	DENMARK	Restaurants / Chains
10/2013	VALEDO PARTNERS	JOE & THE JUICE	DENMARK	Restaurants / Chains

Other operations with General Atlantic / Valedo Partners

Other operations with General Atlantic / Valedo Partners
Date	Acquirer	Target	Country	Sector
05/2026	GENERAL ATLANTIC	EUROPEAN WAX CENTER	UNITED STATES	Beauty & Cosmetics
12/2025	GENERAL ATLANTIC / CPP INVESTMENTS	BOATS GROUP	UNITED STATES	E-commerce & Marketplaces
07/2025	GENERAL ATLANTIC	PLANETART	FRANCE	Specialized E-commerce
11/2023	GENERAL ATLANTIC	JOE & THE JUICE	DENMARK	Restaurants / Chains

Similar deals in Hospitality & Leisure

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Date	Acquirer	Target	Country	Sector
02/2017	ACCOR HOTELS	TRAVEL KEYS	UNITED STATES	Travel Agencies
12/2016	ICG	PARK HOLIDAYS	UNITED KINGDOM	Hospitality
07/2016	JAB BEECH	KRISPY KREME DOUGHNUTS	UNITED STATES	Restaurants / Chains
07/2016	MTY FOOD GROUP	KAHALA BRANDS	UNITED STATES	Restaurants / Chains
05/2016	PUBLIC MARKETS (IPO)	BASIC-FIT	NETHERLANDS	Hospitality
05/2016	SEVEN2	SANDAYA	FRANCE	Hotels & Accommodation
04/2016	APHEON / BPIFRANCE	LOOPING GROUP	FRANCE	Leisure Facilities
04/2016	ACCOR HOTELS	ONEFINESTAY	UNITED KINGDOM	Hotels & Accommodation
12/2015	PAI PARTNERS	GROUPE B&B HOTELS	FRANCE	Hotels & Accommodation
11/2015	BC PARTNERS	CIGIERRE	ITALY	Restaurants / Chains

REFERENCES

Revenue range: REV $250–500M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Joe & the Juice by General Atlantic / Valedo Partners are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: joe & the juice

Acquirer: general atlantic / valedo partners

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Joe & the Juice, a Danish company specialised in Hospitality, by General Atlantic and Valedo Partners in 2016, structured as a leveraged buyout (LBO). This followed a prior holding cycle initiated by Valedo Partners in October 2013, before ownership was subsequently transferred to General Atlantic in November 2023 (see dedicated deal pages for details).

What was Joe & the Juice’s revenue at the time of the deal?

At the time of the transaction, Joe & the Juice’s annual revenue was estimated within the $250–500M range (FY 2015). Detailed financial figures are available to members.

How does the valuation of Joe & the Juice compare to benchmarks in the Retail & Consumer sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. By way of comparison, in 2026 companies in the Retail & Consumer sector are valued at a multiple of 11.8x EBITDA.

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

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