JOE & THE JUICE acquired by GENERAL ATLANTIC & VALEDO PARTNERS
Context
General Atlantic, a global growth‑equity firm, entered the capital of Joe & the Juice by acquiring a minority stake through a strategic growth‑equity round, joining existing shareholder Valedo Partners as a co‑investor. The transaction is designed to support the chain’s global expansion, particularly in the United States and the UK, by providing capital to open up to 150 new stores in the U.S. over the subsequent years and to strengthen its omnichannel and brand‑development capabilities. At the time of the investment, Joe & the Juice operated about 160 outlets worldwide, with most locations concentrated in Northern Europe and the UK, and a nascent but growing presence in Asia and the U.S. The group had doubled its revenue from 2012, reflecting a strong post‑Valedo LBO trajectory, and had become a visible, youth‑oriented lifestyle brand anchored in millennial consumers seeking convenient yet healthy food and beverage options.
It is worth noting that the fund Valedo Partners took control of Joe & The Juice through an LBO in 2013.
JOE & THE JUICE, which reported an EBITDA margin of in 2015, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (10.6x).
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Target
Joe & the Juice is a Copenhagen‑born, global food and beverage chain focused on freshly prepared juice, coffee, and sandwiches served in a modern, design‑driven café environment. Founded in 2002, the company sources natural and organic ingredients directly from growers to underpin a concept centered on health‑oriented, on‑the‑go consumption. The menu combines premium‑roast coffee, cold‑pressed juices, and high‑quality sandwiches, targeting urban professionals and younger consumers seeking a lifestyle‑oriented dining experience rather than a purely transactional quick‑service proposition. With more than 480 stores across 23 countries in North America, Europe, the Middle East, and Asia, Joe & the Juice has transformed from a niche European concept into a globally recognized brand.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (USD)
Other operations with JOE & THE JUICE
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 04/2026 | EMIRATES INTERNATIONAL INVESTMENT COMPANY EIIC | JOE & THE JUICE | DENMARK | Restaurants / Chains |
| 11/2023 | GENERAL ATLANTIC | JOE & THE JUICE | DENMARK | Restaurants / Chains |
| 10/2013 | VALEDO PARTNERS | JOE & THE JUICE | DENMARK | Restaurants / Chains |
REFERENCES
Revenue range: 250M - 500M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: joe & the juice
Acquirer: general atlantic / valedo partners