European Wax Center acquired by General Atlantic
Context
General Atlantic, a global private equity firm with a history of investing in growth companies, completed its acquisition of European Wax Center, taking the personal care services franchisor private. This all-cash transaction saw General Atlantic purchase all outstanding Class A common stock of the company that it did not already own. The move delisted European Wax Center from the Nasdaq stock exchange, allowing its management to pursue long-term strategic initiatives without the pressures of quarterly public reporting and market fluctuations. The take-private is intended to provide the company with greater operational flexibility and access to capital to accelerate its growth, optimize its franchise network, and enhance its service offerings. The acquisition price represented a significant premium over the company’s recent trading prices, signaling the acquirer's strong conviction in the brand's market position and future potential. The deal was managed by a special committee of European Wax Center’s board of directors, which was formed to evaluate the proposal and ensure the best interests of all stockholders were represented throughout the process.
By taking control of European Wax Center, General Atlantic continues its expansion strategy. Previously, the group had completed 2 acquisitions, including Planetart in 2025.
European Wax Center, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 5x–12x.
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Target
European Wax Center, Inc. is a prominent American franchisor and operator specializing in out-of-home waxing services. Founded in 2004 and headquartered in Plano, Texas, the company has established a significant footprint across the United States. As of 2025, its network consisted of over 1,000 centers located in 44 states. The company's business model is centered on providing a professional and high-quality personal care experience. Services are performed by extensively trained wax specialists in private, clean suites, ensuring guest comfort and privacy. A key differentiator for the brand is its proprietary Comfort Wax®, a unique hard wax formulation designed to provide a more efficient and less painful experience for clients. In addition to its core waxing services, which amounted to approximately 23 million individual services per year, the company offers a complementary line of proprietary skincare and beauty products designed to enhance and prolong waxing results. The corporation fosters a strong set of values—We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome—and has been certified as a Great Place to Work®.
Ent. Value
$500M–1.5bn
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
5x–12x
EV / EBIT
[members only]
Historical Financials (USD)
Other operations with General Atlantic
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 12/2025 | GENERAL ATLANTIC / CPP INVESTMENTS | BOATS GROUP | UNITED STATES | E-commerce & Marketplaces |
| 07/2025 | GENERAL ATLANTIC | PLANETART | FRANCE | Specialized E-commerce |
| 11/2023 | GENERAL ATLANTIC | JOE & THE JUICE | DENMARK | Restaurants / Chains |
| 06/2022 | ASTORG / GENERAL ATLANTIC | ECOVADIS | FRANCE | Industry-Specific Software |
| 10/2016 | GENERAL ATLANTIC / VALEDO PARTNERS | JOE & THE JUICE | DENMARK | Restaurants / Chains |
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|---|---|---|---|---|
| 06/2026 | CALEDONIA INVESTMENTS | BLUE DIAMOND | UNITED KINGDOM | Home & DIY |
| 06/2026 | GROUPE LFPI | I-RUN | FRANCE | Sport |
| 03/2026 | MR PRICE GROUP | NKD GROUP | GERMANY | Fashion & Apparel |
| 02/2026 | CREDIT MUTUEL EQUITY | LA VIE CLAIRE | FRANCE | Fine Food / Organic |
| 02/2026 | NORD CAPITAL PARTENAIRES | LE PETIT SOUK | FRANCE | Home & DIY |
| 01/2026 | UI INVESTISSEMENT | MAISON ALSACIENNE DE BISCUITERIE | FRANCE | Fine Food / Organic |
| 12/2025 | INVEREADY / STELLUM / KUTXABANK | UVESCO | SPAIN | General Grocery |
| 12/2025 | APOLLO GLOBAL MANAGEMENT | PROSOL | FRANCE | General Grocery |
| 07/2025 | OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS | EASY CASH | FRANCE | Second-hand Goods |
| 07/2025 | NEWPRINCES GROUP | CARREFOUR ITALIA | ITALY | General Grocery |
REFERENCES
Valuation range: EV $500M–1.5bn
Revenue range: $150–250M
EBITDA range: $50–100M
EV/Revenue range: 2x - 6x
EV/EBITDA range: 5x - 12x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of European Wax Center by General Atlantic are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: european wax center
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