EUROPEAN WAX CENTER
Acquired by
GENERAL ATLANTIC
EUROPEAN WAX CENTER acquired by GENERAL ATLANTIC
Context
General Atlantic, a global private equity firm with a history of investing in growth companies, completed its acquisition of European Wax Center, taking the personal care services franchisor private. This all-cash transaction saw General Atlantic purchase all outstanding Class A common stock of the company that it did not already own. The move delisted European Wax Center from the Nasdaq stock exchange, allowing its management to pursue long-term strategic initiatives without the pressures of quarterly public reporting and market fluctuations. The take-private is intended to provide the company with greater operational flexibility and access to capital to accelerate its growth, optimize its franchise network, and enhance its service offerings. The acquisition price represented a significant premium over the company’s recent trading prices, signaling the acquirer's strong conviction in the brand's market position and future potential. The deal was managed by a special committee of European Wax Center’s board of directors, which was formed to evaluate the proposal and ensure the best interests of all stockholders were represented throughout the process.
EUROPEAN WAX CENTER, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.3x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
European Wax Center, Inc. is a prominent American franchisor and operator specializing in out-of-home waxing services. Founded in 2004 and headquartered in Plano, Texas, the company has established a significant footprint across the United States. As of 2025, its network consisted of over 1,000 centers located in 44 states. The company's business model is centered on providing a professional and high-quality personal care experience. Services are performed by extensively trained wax specialists in private, clean suites, ensuring guest comfort and privacy. A key differentiator for the brand is its proprietary Comfort Wax®, a unique hard wax formulation designed to provide a more efficient and less painful experience for clients. In addition to its core waxing services, which amounted to approximately 23 million individual services per year, the company offers a complementary line of proprietary skincare and beauty products designed to enhance and prolong waxing results. The corporation fosters a strong set of values—We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome—and has been certified as a Great Place to Work®.
Ent. Value
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Multiples
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EV / EBITDA
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Historical Financials (USD)
Other operations with EUROPEAN WAX CENTER
REFERENCES
Valuation range: EV 500M - 1.5b USD
Revenue range: 150M - 250M USD
EBITDA range: 50M - 100M USD
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Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: european wax center
Acquirer: general atlantic