PLANETART has been 100% owned by GENERAL ATLANTIC since July 2025.

At what enterprise value was PLANETART acquired in 2025?

During the acquisition of PLANETART by GENERAL ATLANTIC in 2025, the transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR.

What was the EV/EBITDA of PLANETART when it was acquired by GENERAL ATLANTIC?

The estimated EV/EBITDA multiple for PLANETART is in the range of 5x - 12x.

When was PLANETART acquired by GENERAL ATLANTIC?

PLANETART was acquired by GENERAL ATLANTIC in 2025.

What was the revenue of PLANETART at the time of the deal?

The revenue of PLANETART at the time of the deal is estimated to be in the range of 250M - 500M EUR.

What was the EBITDA of PLANETART during the acquisition?

PLANETART's EBITDA is estimated to be in the range of 10M - 30M EUR.

How is the data for the PLANETART acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PLANETART deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.fusacq.com/buzz/claranova-finalise-la-cession-de-planetart-pour-145-meur-a253963_fr_

What is the average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026?

The average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026 is 15.1x.

← DATABASE

Home Database TMT (Tech, Media, Telecom)PLANETART

07/2025

PLANETART acquired by GENERAL ATLANTIC

FRANCE Media & Internet / E-commerce & Marketplaces / Specialized E-commerce EV 100M - 350M EUR

Context

Claranova completed the sale of its personalized photo division, PlanetArt, to a consortium led by General Atlantic Credit and the division's management team. The deal is a strategic imperative for Claranova to deleverage its balance sheet and pivot to a "pure-player" software model. The proceeds allow Claranova to refinance its remaining debt and focus on its high-margin segments: PDF (SodaPDF), Utilities (Adaware), and Photo Software (inPixio).

PLANETART, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

PlanetArt is a world leader in mobile-to-print solutions and personalized e-commerce. Best known for its flagship app "FreePrints," the company allows users to print photos and create personalized gifts (photobooks, tiles, mugs) directly from their smartphones. Historically the largest revenue contributor to Claranova, PlanetArt operates a complex logistic and Corporate model, distinct from the software activities of the rest of the group. The division generates significant B2C volume but operates with lower margins compared to pure software publishing.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2025

2024

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REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 250M - 500M EUR

EBITDA range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PLANETART by GENERAL ATLANTIC are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: general atlantic