At what enterprise value was PLANETART acquired in 2025?

During the acquisition of PLANETART by GENERAL ATLANTIC in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 13.3x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PLANETART when it was acquired by GENERAL ATLANTIC?

The estimated EV/EBITDA multiple for PLANETART is in the range of 5x - 12x. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 13.3x. Join our community for free to access full valuation data and industry trends.

When was PLANETART acquired by GENERAL ATLANTIC?

PLANETART was acquired by GENERAL ATLANTIC in 2025.

What was the revenue of PLANETART at the time of the deal?

The revenue of PLANETART at the time of the deal is estimated to be in the range of 250M - 500M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PLANETART during the acquisition?

PLANETART's EBITDA is estimated to be in the range of 10M - 30M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PLANETART acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PLANETART deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.fusacq.com/buzz/claranova-finalise-la-cession-de-planetart-pour-145-meur-a253963_fr_

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Home Database TMT (Tech, Media, Telecom)PLANETART

07/2025

PLANETART acquired by GENERAL ATLANTIC

FRANCE Media & Internet / E-commerce & Marketplaces / Specialized E-commerce EV 100M - 350M EUR

Context

Claranova completed the sale of its personalized photo division, PlanetArt, to a consortium led by General Atlantic Credit and the division's management team. The deal is a strategic imperative for Claranova to deleverage its balance sheet and pivot to a "pure-player" software model. The proceeds allow Claranova to refinance its remaining debt and focus on its high-margin segments: PDF (SodaPDF), Utilities (Adaware), and Photo Software (inPixio).

PLANETART, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN as low as the average currently observed in the TMT (Tech, Media, Telecom) sector (13.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

PlanetArt is a world leader in mobile-to-print solutions and personalized e-commerce. Best known for its flagship app "FreePrints," the company allows users to print photos and create personalized gifts (photobooks, tiles, mugs) directly from their smartphones. Historically the largest revenue contributor to Claranova, PlanetArt operates a complex logistic and Corporate model, distinct from the software activities of the rest of the group. The division generates significant B2C volume but operates with lower margins compared to pure software publishing.

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REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 250M - 500M EUR

EBITDA range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PLANETART by GENERAL ATLANTIC are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: general atlantic