General Atlantic takes majority stake in Joe & the Juice

General Atlantic acquired a majority stake in Joe & the Juice from Swedish private equity firm Valedo Partners. The deal is structured as a buy‑out of Valedo’s entire holding, which fully exits the business, while General Atlantic, which has been a minority investor since 2016, steps up to majority control. The transaction is intended to support Joe & the Juice’s international expansion, with a particular focus on the U.S. and the UK, as well as on deepening the company’s digital footprint and improving its balance‑sheet structure by reducing leverage. Since General Atlantic’s initial minority investment in 2016, Joe & the Juice has grown its store count from about 175 to more than 360 globally and increased revenue by more than fourfold, demonstrating strong underlying unit economics and category resilience. The group already operates more than 60 sites in the UK and around 70 in the U.S., with additional franchised locations in the Middle East and other regions, creating a diversified, multi‑market platform. By taking majority control, General Atlantic aims to accelerate both company‑owned and franchised store rollout, enhance brand consistency, and professionalize corporate‑governance and commercial‑roll‑out processes, leveraging its sector‑specific consumer‑investment expertise and global network.