At what enterprise value was BOATS GROUP acquired in 2025?

During the acquisition of BOATS GROUP by GENERAL ATLANTIC / CPP INVESTMENTS in 2025, the company was valued at an estimated revenue multiple of 10x - 18x. The transaction's Enterprise Value is estimated to be in the range of 1b - 4b USD. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 14.8x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of BOATS GROUP when it was acquired by GENERAL ATLANTIC / CPP INVESTMENTS?

The exact EV/EBITDA multiple for BOATS GROUP is available on mynth capital. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 14.8x. Join our community for free to access full valuation data and industry trends.

When was BOATS GROUP acquired by GENERAL ATLANTIC / CPP INVESTMENTS?

BOATS GROUP was acquired by GENERAL ATLANTIC / CPP INVESTMENTS in 2025.

What was the revenue of BOATS GROUP at the time of the deal?

The revenue of BOATS GROUP at the time of the deal is estimated to be in the range of 150M - 250M USD. Register for free to access the full transaction report and exact valuation multiples.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the BOATS GROUP acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the BOATS GROUP deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.generalatlantic.com/media-article/boats-group-announces-investment-from-general-atlantic-and-cpp-investments/

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Home Database TMT (Tech, Media, Telecom)BOATS GROUP

12/2025

GENERAL ATLANTIC & CPP INVESTMENTS take majority stake in BOATS GROUP

UNITED STATES Media & Internet / E-commerce & Marketplaces EV 1b - 4b USD

Context

Boats Group has received a strategic growth investment from General Atlantic and CPP Investments, while Permira partially exited its position and retained a significant minority stake. The transaction, announced in December 2025, includes board appointments for the new investors and is slated to close in the first half of 2026 pending customary conditions. Financial advisors and legal counsel for the parties were disclosed, reflecting a multi‑advisor structure typical of cross‑border growth equity deals. The investment aligns with General Atlantic and CPP Investments' assessment of a digital shift in the marine marketplace, where online platforms benefit from AI‑enabled merchandising, network effects and expanding dealer participation. Both investors cite the company’s data‑driven model, scalable technology stack and potential to capture additional market share as primary drivers for capital commitment. Their involvement is intended to augment the company’s capacity to accelerate product development, broaden geographic reach and deepen relationships with broker and dealer networks. Post‑closing, the capital infusion is expected to fund enhancements to AI algorithms, mobile applications and dealer tools, thereby improving transaction efficiency and user experience. New board members will provide oversight on strategic initiatives, while the retained minority stake of Permira ensures continuity of existing governance. The combined expertise of the investors is projected to support accelerated growth, higher inventory volume and stronger competitive positioning in the global online marine commerce sector.

It is worth noting that the fund Permira took control of Boats Group through an LBO in 2020.

BOATS GROUP, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Boats Group, headquartered in Miami, Florida, operates a portfolio of online marketplaces that facilitate the purchase and sale of boats and yachts worldwide. The company manages Boat Trader, YachtWorld and boats.com, each providing searchable listings, multimedia content and dealer directories for private buyers, commercial brokers and marine retailers. Its platform aggregates inventory from thousands of dealers, enabling real‑time pricing, vehicle specifications and financing options. Revenue is generated through subscription fees from dealers, transaction commissions, advertising placements and value‑added services such as inventory management tools. Over three decades, the firm expanded its geographic footprint to cover North America, Europe, Australia and parts of Asia, supporting multilingual interfaces and localized market data. Recent product development emphasizes AI‑driven merchandising, mobile‑first user experiences, and integrated dealer dashboards that streamline lead management and reporting. The business model relies on network effects: a larger inventory attracts more buyers, which in turn draws additional sellers and service providers. Technology investments have produced automated valuation models, predictive buyer matching and enhanced search algorithms that reduce transaction friction. The company reports millions of monthly unique visitors and processes thousands of vehicle transactions annually, positioning it as a central hub in the marine e‑commerce ecosystem.

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Other operations with BOATS GROUP

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
12/2020	PERMIRA	BOATS GROUP	UNITED STATES	Media & Internet	Boats Group has been acquired by a vehicle backed by Permira funds, representing a majority equity interest in the online marine classifieds provider. The transaction was announced in December 2020 and is subject to customary closing conditions, with an expected completion in the first quarter of 2021

REFERENCES

Valuation range: EV 1b - 4b USD

Revenue range: 150M - 250M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of BOATS GROUP by GENERAL ATLANTIC / CPP INVESTMENTS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: boats group

Acquirer: general atlantic / cpp investments