KRISPY KREME DOUGHNUTS acquired by JAB BEECH

JAB Beech completed its acquisition of Krispy Kreme Doughnuts in July 2016 through a definitive deal that had originally been announced in May of that year. The deal was approved by Krispy Kreme shareholders at a special meeting and completed after the company received the required regulatory and shareholder approvals. The strategic logic was to place one of the most recognizable doughnut brands in the world into JAB's growing consumer portfolio, alongside its coffee and beverage assets. Krispy Kreme offered a premium sweet bakery concept with global brand awareness, a loyal customer following, and meaningful runway in coffee, international franchising, and wholesale distribution. JAB believed its industry knowledge and experience with consumer brands could help grow Krispy Kreme globally while preserving its identity as an independent operating business. The transaction also aligned well with JAB's broader strategy of combining beverages, bakery, and café concepts into a wider consumer ecosystem. Financially, the acquisition gave Krispy Kreme access to long-term private ownership and strategic capital for expansion.