Valedo Partners takes majority stake in Joe & the Juice

Valedo Partners acquired a majority stake in Joe & the Juice in 2013, with founder and CEO Kaspar Basse retaining a minority equity position and remaining in the management role. The deal is structured as a classic small‑LBO, with Valedo partnering alongside Basse and a group of key employees who also take equity stakes, thereby aligning incentives for a value‑creation phase focused on geographic expansion and brand‑building. At the time of the transaction, Joe & the Juice operated around 50 juice bars across several Northern European countries and the UK and generated roughly DKK 200 million in annual turnover, positioning it as a mid‑scale, fast‑growing lifestyle F&B concept rather than a large‑scale restaurant platform. The Swedish investor brings its typical mid‑market playbook to the company, emphasizing growth capital, operational support, and board‑level guidance through new independent directors such as Danny Feltmann Espersen and Sven Mattsson, who bring experience from H&M, Bang & Olufsen, Karmameju, and Oriflame. The strategic rationale for Valedo is to back a proven, franchise‑ready concept in a structurally growing wellness and convenience‑consumption segment, with a clear path to scaling through additional city‑centers and international markets.