JOE & THE JUICE acquired by EMIRATES INTERNATIONAL INVESTMENT COMPANY EIIC
Context
Emirates International Investment Company (EIIC), a leading UAE‑based private investment firm and the strategic investment arm of National Holding Group, acquired a minority stake in Joe & the Juice. The transaction is structured as a mix of secondary share purchases from General Atlantic and the issuance of new equity, with General Atlantic remaining the majority shareholder and retaining control of the business. The move deepens an existing partnership between the two parties, as EIIC already operates as a franchise partner for Joe & the Juice in several markets, including Spain and Turkey, where it combines local market knowledge with capital to support store rollout and brand‑building. The fresh capital injection is intended to accelerate Joe & the Juice’s global expansion, with a clear ambition to scale from over 480 locations to around 1,000 stores by 2028, particularly in high‑growth corridors such as the Middle East, North America, and selected emerging markets.
In the past, the company had already been the subject of several LBOs, notably led by General Atlantic / Valedo Partners in 2016 and General Atlantic in 2023. These multiple LBO cycles illustrate the strong appeal for this type of asset.
JOE & THE JUICE, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.6x).
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Target
Joe & the Juice is a Copenhagen‑born, global food and beverage chain focused on freshly prepared juice, coffee, and sandwiches served in a modern, design‑driven café environment. Founded in 2002, the company sources natural and organic ingredients directly from growers to underpin a concept centered on health‑oriented, on‑the‑go consumption. The menu combines premium‑roast coffee, cold‑pressed juices, and high‑quality sandwiches, targeting urban professionals and younger consumers seeking a lifestyle‑oriented dining experience rather than a purely transactional quick‑service proposition. With more than 480 stores across 23 countries in North America, Europe, the Middle East, and Asia, Joe & the Juice has transformed from a niche European concept into a globally recognized brand.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (USD)
Other operations with JOE & THE JUICE
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 11/2023 | GENERAL ATLANTIC | JOE & THE JUICE | DENMARK | Restaurants / Chains |
| 10/2016 | GENERAL ATLANTIC / VALEDO PARTNERS | JOE & THE JUICE | DENMARK | Restaurants / Chains |
| 10/2013 | VALEDO PARTNERS | JOE & THE JUICE | DENMARK | Restaurants / Chains |
REFERENCES
Valuation range: EV 1b - 4b USD
Revenue range: 450M - 900M USD
EBITDA range: 100M - 200M USD
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of JOE & THE JUICE by EMIRATES INTERNATIONAL INVESTMENT COMPANY EIIC are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: joe & the juice