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04/2026Minority

Emirates International Investment Company EIIC invests in Joe & the Juice

DENMARK Hospitality & Leisure / Hospitality / Restaurants / Chains EV $1–10bn

Context

Emirates International Investment Company (EIIC), a leading UAE‑based private investment firm and the strategic investment arm of National Holding Group, acquired a minority stake in Joe & the Juice. The transaction is structured as a mix of secondary share purchases from General Atlantic and the issuance of new equity, with General Atlantic remaining the majority shareholder and retaining control of the business. The move deepens an existing partnership between the two parties, as EIIC already operates as a franchise partner for Joe & the Juice in several markets, including Spain and Turkey, where it combines local market knowledge with capital to support store rollout and brand‑building. The fresh capital injection is intended to accelerate Joe & the Juice’s global expansion, with a clear ambition to scale from over 480 locations to around 1,000 stores by 2028, particularly in high‑growth corridors such as the Middle East, North America, and selected emerging markets.

In the past, the company had already been the subject of several LBOs, notably led by Valedo Partners in 2013 and General Atlantic in 2023. These multiple LBO cycles illustrate the strong appeal for this type of asset.

Joe & the Juice, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 15x–25x, representing a premium to the average currently observed in the Retail & Consumer sector (11.8x in 2026).

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Target

Joe & the Juice is a Copenhagen‑born, global food and beverage chain focused on freshly prepared juice, coffee, and sandwiches served in a modern, design‑driven café environment. Founded in 2002, the company sources natural and organic ingredients directly from growers to underpin a concept centered on health‑oriented, on‑the‑go consumption. The menu combines premium‑roast coffee, cold‑pressed juices, and high‑quality sandwiches, targeting urban professionals and younger consumers seeking a lifestyle‑oriented dining experience rather than a purely transactional quick‑service proposition. With more than 480 stores across 23 countries in North America, Europe, the Middle East, and Asia, Joe & the Juice has transformed from a niche European concept into a globally recognized brand.

Ent. Value

$1–10bn

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

15x–25x

EV / EBIT

Above 20x

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2025
$450–900M
$100–200M
$25–50M
2024
$450–900M
$100–200M
$25–50M

Other operations with Joe & the Juice

Other operations with Joe & the Juice
DateAcquirerTargetCountrySector
11/2023GENERAL ATLANTICJOE & THE JUICEDENMARKRestaurants / Chains
10/2016GENERAL ATLANTIC / VALEDO PARTNERSJOE & THE JUICEDENMARKRestaurants / Chains
10/2013VALEDO PARTNERSJOE & THE JUICEDENMARKRestaurants / Chains

Similar deals in Hospitality & Leisure

Similar deals in Hospitality & Leisure
DateAcquirerTargetCountrySector
05/2026AERMONTPARK HOLIDAYSUNITED KINGDOMHospitality
05/2026NEXTALIACOSTAUNITED KINGDOMRestaurants / Chains
04/2026BYWAY CAPITAL / BPIFRANCELA TÊTE DANS LES NUAGESFRANCELeisure Facilities
03/2026123 IM / BPIFRANCE / SMALT CAPITALFRIENDLY HOTELS GROUPFRANCEHotels & Accommodation
03/2026ARGOS WITYUBÄCKEREI KAMPSNETHERLANDSRestaurants / Chains
03/2026APOLLO GLOBAL MANAGEMENTTHE GOODLIFE GROUPCANADALeisure Facilities
02/2026ANTIN INFRASTRUCTUREBELAMBRA CLUBSFRANCEHotels & Accommodation
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01/2026AXIO CAPITALL'ORANGE BLEUEFRANCELeisure Facilities

REFERENCES

Valuation range: EV $1–10bn

Revenue range: $450–900M

EBITDA range: $100–200M

EV/Revenue range: 2x - 6x

EV/EBITDA range: 15x - 25x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Joe & the Juice by Emirates International Investment Company EIIC are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: joe & the juice

Acquirer: emirates international investment company eiic

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Joe & the Juice, a Danish company specialised in Hospitality, by Emirates International Investment Company EIIC in 2026. This followed an earlier holding cycle initiated in November 2023, when the company was acquired by General Atlantic.

How was the acquisition of Joe & the Juice by Emirates International Investment Company EIIC valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the $1–10bn band, its EV/EBITDA multiple within the 15x - 25x range, and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What were Joe & the Juice’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Joe & the Juice generated annual revenue estimated in the $450–900M range and EBITDA in the $100–200M bracket (FY 2025). Detailed financial figures are available to members.

How does the valuation of Joe & the Juice compare to benchmarks in the Retail & Consumer sector?

With an estimated valuation multiple in the range of 15x - 25x, Joe & the Juice trades above the median sector multiple of 11.8x observed for the Retail & Consumer sector in 2026. The descriptive comparison is based on 15 transactions with available EV/EBITDA multiples from differences in size, growth, profitability that may affect comparability.

What sources support the information on this transaction?

The details of this transaction are sourced directly from the official corporate announcement published on the parties’ institutional website, ensuring primary-source verification of the closing and perimeter.

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