GOLDEN GOOSE acquired by PERMIRA

Permira agreed to acquire a majority stake in Golden Goose from The Carlyle Group, prevailing over rival bidder Advent International after a year-long negotiation process. This transaction represents a classic "Secondary Buyout," where a new private equity owner takes the baton to drive the next phase of growth. Under Carlyle's ownership (since 2017), Golden Goose had already doubled its revenue. Permira's strategic plan focuses on accelerating the brand's global expansion, particularly in the US and Asian markets, and shifting the business model further towards Direct-to-Consumer channels (both physical retail and e-commerce) to capture higher margins and control the brand experience.

In the past, the company had already been the subject of several LBOs, notably led by Apheon in 2015 and The Carlyle Group in 2017. These multiple LBO cycles illustrate the strong appeal for this type of asset.