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12/2020

GOLDEN GOOSE acquired by PERMIRA

ITALY Consumer Products / Fashion & Apparel EV 1b - 4b EUR

Context

Permira agreed to acquire a majority stake in Golden Goose from The Carlyle Group, prevailing over rival bidder Advent International after a year-long negotiation process. This transaction represents a classic "Secondary Buyout," where a new private equity owner takes the baton to drive the next phase of growth. Under Carlyle's ownership (since 2017), Golden Goose had already doubled its revenue. Permira's strategic plan focuses on accelerating the brand's global expansion, particularly in the US and Asian markets, and shifting the business model further towards Direct-to-Consumer channels (both physical retail and e-commerce) to capture higher margins and control the brand experience.

As a reminder, the company has already undergone several LBOs, notably with Ergon Capital Partners in 2015 and The Carlyle Group in 2017. These multiple LBO cycles illustrate the strong interest in this type of asset.

GOLDEN GOOSE, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Golden Goose is an italian luxury shoes brand, famous for its "superstar" model with the iconic star and deliberately worn-out look, the brand bridges the gap between streetwear and high fashion. Its products are distributed through a strong wholesale network and flagship stores.

Ent. Value

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Multiples

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Historical Financials (EUR)

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Other operations with GOLDEN GOOSE

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
12/2025HSG (FORMERLY SEQUOIA CAPITAL CHINA)GOLDEN GOOSEITALYConsumer Products

HSG acquired a majority controlling stake in Golden Goose from Permira in a transaction valuing the company at approximately EUR2.5 billion. This deal serves as a strategic alternative to the IPO that was withdrawn in 2024. The industrial logic is clear: bringing in HSG and Temasek provides Golden Goose with unparalleled access to the Chinese and Asian markets, which are critical for the brand's next phase of growth. Permira retains a minority stake to benefit from this future upside.

02/2017THE CARLYLE GROUPGOLDEN GOOSEITALYConsumer Products

Carlyle acquired a 100% controlling stake in Golden Goose from Ergon Capital Partners and minority investors. The EV represents a massive exit for Ergon, which had purchased the company less than 2 years prior (May 2015) for an enterprise value of EUR100m. The rapid valuation increase was driven by the explosive growth of the sneaker market. Carlyle beat out a long list of bidders, including BC Partners, Permira and the Qatari fund Mayhoola.

05/2015ERGON CAPITAL PARTNERSGOLDEN GOOSEITALYConsumer Products

Ergon Capital Partners III has acquired a majority stake in Golden Goose srl from Dgpa sgr, Riello Investimenti, and founders. Golden Goose is a fast-growing Italian luxury brand, renowned for its high-end casual apparel and iconic sneakers. The transaction follows months of speculation and marks a significant milestone for the brand's expansion.

REFERENCES

Valuation range: EV 1b - 4b EUR

Revenue range: 250M - 500M EUR

EBITDA range: 50M - 100M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of GOLDEN GOOSE by PERMIRA are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: golden goose

Acquirer: permira