mynth
11/2020

MPM acquired by 3I

UNITED KINGDOM Consumer Products / Pet Care REV 50M - 100M GBP

Context

3i Group agreed to invest approximately 125 million to acquire a majority stake in MPM alongside the existing management team. The transaction is built on a thesis of international expansion: 3i aims to use its global network and brand building expertise to accelerate MPM's growth in North America, a key strategic priority. The partnership also focuses on supporting product innovation and sustainability initiatives (such as recyclable packaging).

MPM, which reported an EBITDA margin of in 2020, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (10.9x).

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Target

MPM Products (Making Pet Food Matters) is a leading international provider of premium, natural pet food, distinguished by its portfolio of highly recognized brands including Applaws, Reveal, and Encore. Headquartered in the UK, the company specializes in "clean label" wet and dry food for cats and dogs, utilizing high-quality, human-grade ingredients with no artificial additives. Its business model is built on a capital-light, outsourced manufacturing strategy combined with a sophisticated global distribution network that spans over 50 countries. The organization targets the "pet humanization" trend, catering to health-conscious pet owners through specialized retail channels, grocery multiples, and a rapidly growing e-commerce presence.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2020
2019

Other operations with MPM

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
06/2025PARTNERS GROUPMPMUNITED KINGDOMPet Care

REFERENCES

Revenue range: 50M - 100M GBP

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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: mpm

Acquirer: 3i