ONATERA has been 100% owned by CAPITAL CROISSANCE since October 2019.

At what enterprise value was ONATERA acquired in 2019?

During the acquisition of ONATERA by CAPITAL CROISSANCE in 2019, the transaction's Enterprise Value is estimated to be in the range of 20M - 50M EUR.

What was the EV/EBITDA of ONATERA when it was acquired by CAPITAL CROISSANCE?

The estimated EV/EBITDA multiple for ONATERA is in the range of Above 20x.

When was ONATERA acquired by CAPITAL CROISSANCE?

ONATERA was acquired by CAPITAL CROISSANCE in 2019.

What was the revenue of ONATERA at the time of the deal?

The revenue of ONATERA at the time of the deal is estimated to be in the range of 25M - 50M EUR.

What was the EBITDA of ONATERA during the acquisition?

ONATERA's EBITDA is estimated to be in the range of 0M - 5M EUR.

How is the data for the ONATERA acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the ONATERA deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalcroissance.fr/wp-content/uploads/2019/10/Capital-Croissance-Onatera_vf.pdf

What is the average EV/EBITDA multiple for the Retail & Consumer sector in 2026?

The average EV/EBITDA multiple for the Retail & Consumer sector in 2026 is 11.2x.

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Home Database Retail & ConsumerONATERA

10/2019

ONATERA acquired by CAPITAL CROISSANCE

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 20M - 50M EUR

Context

Capital Croissance, a French growth equity firm, entered the capital of Onatera through a growth equity transaction structured as a capital reorganization and recapitalization. The deal involves an equity injection alongside a reshuffling of existing shareholders, with Capital Croissance taking the place of exiting shareholder Entrepreneur Venture, which had entered the company in 2015. The operation is designed to support Onatera’s next phase of expansion, including business model evolution, geographic reach, and potential external growth opportunities. The funds are intended to finance initiatives such as the deployment of physical retail locations, international development, and further optimization of the digital and logistics infrastructure. From a strategic standpoint, the transaction provides Onatera with both capital and advisory support from an investor club composed of entrepreneurs and family offices, reinforcing governance and access to networks.

ONATERA, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the Retail & Consumer sector (11.2x).

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Target

Onatera is a French e‑commerce company dedicated to the online retail of natural health, beauty, and nutrition products. Founded in 2011 by Davy Drezet and Sonia d’Ambrosio in Aix‑en‑Provence, the company has evolved from its original identity as “Ma Boutique O Naturel” into a leading digital platform for natural wellbeing. It operates an online marketplace offering more than 7,000 references of food supplements, cosmetics, essential oils, and superfoods, all of natural or organic origin. Onatera serves over 350,000 customers per year and has become one of the largest dedicated natural health e‑commerce sites in France by revenue. The company combines multi‑brand distribution with a range of exclusive, in‑house brands such as Orfito, Terraïa, SanaGaïa, SelvaSana, and CosmeSana, which have contributed to its ability to differentiate its assortment and capture a meaningful share of the fast‑growing natural beauty and wellness segment. Onatera has complemented its online model with a first physical store launched in 2017 and is exploring a hybrid retail footprint to reach a broader customer base while maintaining a strong digital core.

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Similar deals in Consumer Products

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
03/2020	L CATTERTON	JOTT	FRANCE	Fashion & Apparel
01/2020	Scandinavian Tobacco Group	Royal Agio Cigars	NETHERLANDS	Consumer Products
07/2019	COLGATE-PALMOLIVE	FILORGA	FRANCE	Hygiene & Beauty Brands
03/2019	MAUS FRERES	THE KOOPLES	FRANCE	Fashion & Apparel
01/2019	L'OCCITANE GROUP	ELEMIS	UNITED KINGDOM	Hygiene & Beauty Brands
08/2018	MANAGEMENT & PRIVATE INVESTORS	DESIGUAL	SPAIN	Fashion & Apparel
07/2018	ARGOS WITYU	JURATOYS	FRANCE	Consumer Products
07/2018	PAI PARTNERS	ASMODEE GROUP	FRANCE	Consumer Products
04/2017	INVESTINDUSTRIAL	ARTSANA	ITALY	Personal & Household
03/2017	LVMH	MAISON FRANCIS KURKDJIAN	FRANCE	Hygiene & Beauty Brands

REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 25M - 50M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of ONATERA by CAPITAL CROISSANCE are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: onatera

Acquirer: capital croissance