At what enterprise value was ONATERA acquired in 2019?

During the acquisition of ONATERA by CAPITAL CROISSANCE in 2019, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 20M - 50M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of ONATERA when it was acquired by CAPITAL CROISSANCE?

The estimated EV/EBITDA multiple for ONATERA is in the range of Above 20x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was ONATERA acquired by CAPITAL CROISSANCE?

ONATERA was acquired by CAPITAL CROISSANCE in 2019.

What was the revenue of ONATERA at the time of the deal?

The revenue of ONATERA at the time of the deal is estimated to be in the range of 25M - 50M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of ONATERA during the acquisition?

ONATERA's EBITDA is estimated to be in the range of 0M - 5M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the ONATERA acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the ONATERA deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalcroissance.fr/wp-content/uploads/2019/10/Capital-Croissance-Onatera_vf.pdf

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Home Database Retail & ConsumerONATERA

10/2019

ONATERA acquired by CAPITAL CROISSANCE

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 20M - 50M EUR

Context

Capital Croissance, a French growth equity firm, entered the capital of Onatera through a growth equity transaction structured as a capital reorganization and recapitalization. The deal involves an equity injection alongside a reshuffling of existing shareholders, with Capital Croissance taking the place of exiting shareholder Entrepreneur Venture, which had entered the company in 2015. The operation is designed to support Onatera’s next phase of expansion, including business model evolution, geographic reach, and potential external growth opportunities. The funds are intended to finance initiatives such as the deployment of physical retail locations, international development, and further optimization of the digital and logistics infrastructure. From a strategic standpoint, the transaction provides Onatera with both capital and advisory support from an investor club composed of entrepreneurs and family offices, reinforcing governance and access to networks.

ONATERA, which reported an EBITDA margin of LOGIN in 2018, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN than the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Onatera is a French e‑commerce company dedicated to the online retail of natural health, beauty, and nutrition products. Founded in 2011 by Davy Drezet and Sonia d’Ambrosio in Aix‑en‑Provence, the company has evolved from its original identity as “Ma Boutique O Naturel” into a leading digital platform for natural wellbeing. It operates an online marketplace offering more than 7,000 references of food supplements, cosmetics, essential oils, and superfoods, all of natural or organic origin. Onatera serves over 350,000 customers per year and has become one of the largest dedicated natural health e‑commerce sites in France by revenue. The company combines multi‑brand distribution with a range of exclusive, in‑house brands such as Orfito, Terraïa, SanaGaïa, SelvaSana, and CosmeSana, which have contributed to its ability to differentiate its assortment and capture a meaningful share of the fast‑growing natural beauty and wellness segment. Onatera has complemented its online model with a first physical store launched in 2017 and is exploring a hybrid retail footprint to reach a broader customer base while maintaining a strong digital core.

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REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 25M - 50M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of ONATERA by CAPITAL CROISSANCE are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: onatera

Acquirer: capital croissance