AROMA-ZONE
Acquired by
EURAZEO
AROMA-ZONE acquired by EURAZEO
Target
AROMA-ZONE
Acquirer
EURAZEO
Context
Eurazeo and its partners invested �410M to acquire a majority stake in Aroma-Zone. The founding family remains significantly involved. Aroma-Zone, a French pioneer in aromatherapy, beauty, natural wellness, and DIY, is built on a digital model of direct-to-consumer sales. Founded in 1999 as an informational website about essential oils, Aroma-Zone is now one of the leading digital commercial platforms.
AROMA-ZONE, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the 10.9x average currently observed in the Retail & Consumer sector.
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Target
A French pioneer in natural well-being and DIY cosmetics. Aroma-Zone operates as a digital-first Direct-to-Consumer (DTC) brand, offering over 1,900 references (essential oils, natural ingredients, and DIY kits). The group combines a massive online platform (75% of sales) with an expanding network of physical experience stores.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with AROMA-ZONE
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