At what enterprise value was AROMA-ZONE acquired in 2021?

During the acquisition of AROMA-ZONE by EURAZEO in 2021, the company was valued at an estimated revenue multiple of 5x - 12x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of AROMA-ZONE when it was acquired by EURAZEO?

The estimated EV/EBITDA multiple for AROMA-ZONE is in the range of 15x - 25x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was AROMA-ZONE acquired by EURAZEO?

AROMA-ZONE was acquired by EURAZEO in 2021.

What was the revenue of AROMA-ZONE at the time of the deal?

The revenue of AROMA-ZONE at the time of the deal is estimated to be in the range of 100M - 200M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of AROMA-ZONE during the acquisition?

AROMA-ZONE's EBITDA is estimated to be in the range of 25M - 50M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the AROMA-ZONE acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the AROMA-ZONE deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalfinance.lesechos.fr/deals/nos-exclus/la-vente-daroma-zone-entre-dans-la-derniere-ligne-droite-1282382

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Home Database Retail & ConsumerAROMA-ZONE

04/2021

AROMA-ZONE acquired by EURAZEO

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b EUR

Context

Eurazeo and its partners invested �410M to acquire a majority stake in Aroma-Zone. The founding family remains significantly involved. Aroma-Zone, a French pioneer in aromatherapy, beauty, natural wellness, and DIY, is built on a digital model of direct-to-consumer sales. Founded in 1999 as an informational website about essential oils, Aroma-Zone is now one of the leading digital commercial platforms.

AROMA-ZONE, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

Aroma-Zone is a French natural cosmetics, wellness, and self-care brand, specializing in essential oils and DIY (do it yourself) beauty products. Founded in 1999 by the Vausselin family, initially as an information website dedicated to aromatherapy, the company gradually transformed into an e-commerce platform and physical retail network. Aroma-Zone's model combines sales of raw ingredients, finished products, and DIY recipes, covering skincare, haircare, body care, nutrition, and household categories. The brand has designed its own cosmetics since 2005, manufactured in its Cabrières d'Avignon facility and through approximately fifty partner contractors in France. Its approach is based on price accessibility (products between 10 and 20 euros), formula transparency, and customer education through cosmetics and aromatherapy workshops. Aroma-Zone operates, in 2026, a network of 36 stores in France, Belgium, and the United Kingdom, with strong acceleration in physical deployment over the past five years.

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List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
08/2026	PARTNERS GROUP	AROMA-ZONE	FRANCE	Consumer Products	Partners Group acquires a majority stake in Aroma-Zone, a French natural cosmetics brand, from Eurazeo in a secondary LBO. The transaction, announced in August 2026 and subject to customary regulatory approvals, marks Eurazeo's partial exit after five years of partnership. The strategic logic rests on continuity and acceleration of development. Partners Group, already familiar with the dossier through its participation in the 2021 debt financing, now intervenes in equity with the ambition to support Aroma-Zone's next growth phase

REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of AROMA-ZONE by EURAZEO are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: aroma-zone

Acquirer: eurazeo