At what enterprise value was AROMA-ZONE acquired in 2021?

During the acquisition of AROMA-ZONE by EURAZEO in 2021, the company was valued at an estimated revenue multiple of 5x - 12x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of AROMA-ZONE when it was acquired by EURAZEO?

The estimated EV/EBITDA multiple for AROMA-ZONE is in the range of 15x - 25x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was AROMA-ZONE acquired by EURAZEO?

AROMA-ZONE was acquired by EURAZEO in 2021.

What was the revenue of AROMA-ZONE at the time of the deal?

The revenue of AROMA-ZONE at the time of the deal is estimated to be in the range of 100M - 200M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of AROMA-ZONE during the acquisition?

AROMA-ZONE's EBITDA is estimated to be in the range of 25M - 50M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the AROMA-ZONE acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the AROMA-ZONE deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalfinance.lesechos.fr/deals/nos-exclus/la-vente-daroma-zone-entre-dans-la-derniere-ligne-droite-1282382

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Home Database Retail & ConsumerAROMA-ZONE

04/2021

AROMA-ZONE acquired by EURAZEO

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b EUR

Context

Eurazeo and its partners invested �410M to acquire a majority stake in Aroma-Zone. The founding family remains significantly involved. Aroma-Zone, a French pioneer in aromatherapy, beauty, natural wellness, and DIY, is built on a digital model of direct-to-consumer sales. Founded in 1999 as an informational website about essential oils, Aroma-Zone is now one of the leading digital commercial platforms.

AROMA-ZONE, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

A French pioneer in natural well-being and DIY cosmetics. Aroma-Zone operates as a digital-first Direct-to-Consumer (DTC) brand, offering over 1,900 references (essential oils, natural ingredients, and DIY kits). The group combines a massive online platform (75% of sales) with an expanding network of physical experience stores.

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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of AROMA-ZONE by EURAZEO are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: eurazeo