At what enterprise value was AROMA-ZONE acquired in 2021?

During the acquisition of AROMA-ZONE by EURAZEO in 2021, the transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR.

What was the EV/EBITDA of AROMA-ZONE when it was acquired by EURAZEO?

The estimated EV/EBITDA multiple for AROMA-ZONE is in the range of 15x - 25x.

When was AROMA-ZONE acquired by EURAZEO?

AROMA-ZONE was acquired by EURAZEO in 2021.

What was the revenue of AROMA-ZONE at the time of the deal?

The revenue of AROMA-ZONE at the time of the deal is estimated to be in the range of 100M - 200M EUR.

What was the EBITDA of AROMA-ZONE during the acquisition?

AROMA-ZONE's EBITDA is estimated to be in the range of 25M - 50M EUR.

How is the data for the AROMA-ZONE acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the AROMA-ZONE deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalfinance.lesechos.fr/deals/nos-exclus/la-vente-daroma-zone-entre-dans-la-derniere-ligne-droite-1282382

What is the average EV/EBITDA multiple for the Retail & Consumer sector in 2026?

The average EV/EBITDA multiple for the Retail & Consumer sector in 2026 is 11.2x.

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Home Database Retail & ConsumerAROMA-ZONE

04/2021

AROMA-ZONE acquired by EURAZEO

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b EUR

Context

Eurazeo and its partners invested �410M to acquire a majority stake in Aroma-Zone. The founding family remains significantly involved. Aroma-Zone, a French pioneer in aromatherapy, beauty, natural wellness, and DIY, is built on a digital model of direct-to-consumer sales. Founded in 1999 as an informational website about essential oils, Aroma-Zone is now one of the leading digital commercial platforms.

AROMA-ZONE, which reported an EBITDA margin of in 2020, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (11.2x).

-> Deep-dive in Retail & Consumer market trends

Target

Aroma-Zone is a French natural cosmetics, wellness, and self-care brand, specializing in essential oils and DIY (do it yourself) beauty products. Founded in 1999 by the Vausselin family, initially as an information website dedicated to aromatherapy, the company gradually transformed into an e-commerce platform and physical retail network. Aroma-Zone's model combines sales of raw ingredients, finished products, and DIY recipes, covering skincare, haircare, body care, nutrition, and household categories. The brand has designed its own cosmetics since 2005, manufactured in its Cabrières d'Avignon facility and through approximately fifty partner contractors in France. Its approach is based on price accessibility (products between 10 and 20 euros), formula transparency, and customer education through cosmetics and aromatherapy workshops. Aroma-Zone operates, in 2026, a network of 36 stores in France, Belgium, and the United Kingdom, with strong acceleration in physical deployment over the past five years.

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Other operations with AROMA-ZONE

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
08/2026	PARTNERS GROUP	AROMA-ZONE	FRANCE	Hygiene & Beauty Brands

REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of AROMA-ZONE by EURAZEO are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: aroma-zone

Acquirer: eurazeo