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04/2021

AROMA-ZONE acquired by EURAZEO

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b EUR

Context

Eurazeo and its partners invested �410M to acquire a majority stake in Aroma-Zone. The founding family remains significantly involved. Aroma-Zone, a French pioneer in aromatherapy, beauty, natural wellness, and DIY, is built on a digital model of direct-to-consumer sales. Founded in 1999 as an informational website about essential oils, Aroma-Zone is now one of the leading digital commercial platforms.

AROMA-ZONE, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

A French pioneer in natural well-being and DIY cosmetics. Aroma-Zone operates as a digital-first Direct-to-Consumer (DTC) brand, offering over 1,900 references (essential oils, natural ingredients, and DIY kits). The group combines a massive online platform (75% of sales) with an expanding network of physical experience stores.

Ent. Value

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Multiples

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Historical Financials (EUR)

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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: eurazeo