At what enterprise value was FINLANDIA VODKA acquired in 2023?

You can find the full valuation details of FINLANDIA VODKA on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.8x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of FINLANDIA VODKA when it was acquired by COCA-COLA HBC?

The exact EV/EBITDA multiple for FINLANDIA VODKA is available on mynth capital. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.8x. Join our community for free to access full valuation data and industry trends.

When was FINLANDIA VODKA acquired by COCA-COLA HBC?

FINLANDIA VODKA was acquired by COCA-COLA HBC in 2023.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the FINLANDIA VODKA acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the FINLANDIA VODKA deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.brown-forman.com/article/brown-forman-completes-sale-finlandia-vodka-nov-1-2023

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Home Database AgriFoodFINLANDIA VODKA

11/2023

FINLANDIA VODKA acquired by COCA-COLA HBC

FINLAND Food Processing / Beverages / Wines & Spirits REV 1m USD - 100m USD

Context

Coca-Cola HBC AG, through its wholly-owned subsidiary CC Beverages Holdings II BV, has completed the acquisition of Brown-Forman Finland Oy, the corporate entity that owns the Finlandia vodka brand, from Brown-Forman Netherlands BV. The transaction finalized following a definitive agreement reached earlier in the year. This corporate divestiture structures the full equity transfer of the brand, transitioning ownership to the strategic bottling partner of The Coca-Cola Company. The divestment aligns with Brown-Forman’s long-term strategic ambition to premiumize its core product portfolio through targeted brand innovation, acquisitions, and selective asset sales. For the purchasing group, acquiring the established spirit brand accelerates its objective to position itself as a comprehensive, round-the-clock beverage partner. The post-closing commercial integration focuses on the following key operational pillars: (1) Mixability Opportunities: Driving commercial volume by pairing the spirit portfolio with premium and super-premium Non-Alcoholic Ready-To-Drink (NARTD) products. (2) Channel Penetration: Strengthening active B2B partnerships and commercial distribution contracts across strategically important hospitality channels, specifically targeting the hotel, restaurant, and cafe (HoReCa) sectors. (3) Market Consolidation: Capturing incremental consumer drinking occasions and expanding the group's premium spirits footprint, particularly within Central and Eastern European regional markets where the brand maintains an established position.

FINLANDIA VODKA, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in AgriFood market trends

Target

Finlandia Vodka is a premium spirits brand specializing in the production and international commercialization of high-quality vodka. Established in 1970, the company’s product portfolio includes classic pure vodka, flavored variations, and limited-edition releases. The brand's business model is anchored on its superior product quality, distinctive packaging, and premium market positioning. The organization spans an extensive geographic footprint, maintaining a market-leading position within Central and Eastern Europe. Its distribution strategy focuses on capturing incremental drinking occasions and driving volume growth by pairing its spirits with premium and super-premium Non-Alcoholic Ready-To-Drink (NARTD) products. To optimize its commercial channels, Finlandia Vodka secures structured B2B partnerships with distributors and retailers, with a strategic emphasis on the hotel, restaurant, and cafe (HoReCa) hospitality sectors.

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REFERENCES

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of FINLANDIA VODKA by COCA-COLA HBC are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: finlandia vodka

Acquirer: coca-cola hbc