VRUMONA acquired by ROYAL UNIBREW
Context
Royal Unibrew A/S has signed a definitive agreement to acquire 100% of the shares of Vrumona from the brewing giant Heineken. This transaction serves as a transformative step for Royal Unibrew, establishing a new, comprehensive growth platform in Continental Europe and granting immediate access to the Dutch market with a significant industrial footprint. The deal consolidates the relationship between Royal Unibrew and PepsiCo, as Vrumona has held the license for Pepsi brands in the Netherlands since 1949. Royal Unibrew plans to invest in upgrading Vrumona's production capabilities to drive organic growth and utilize spare capacity to support its wider global production network. The acquisition is subject to customary regulatory approvals and a works council consultation process.
VRUMONA, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.5x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Headquartered in Bunnik, near Utrecht, Vrumona is a leading Dutch soft drinks manufacturer and the second-largest player in the Netherlands' beverage market. A subsidiary of Heineken since 1968, the company employs approximately 325 people and operates a significant production facility with seven lines and an annual output capacity of 3.1 million hectoliters. Vrumona distinguishes itself with a strong portfolio focused on the "no/low sugar" and functional segments, owning heritage Dutch brands such as Royal Club, Sisi, Sourcy, and Sourcy Vitamin Water. Additionally, it serves as a critical bottling partner for major international brands, holding long-standing license agreements to produce and distribute Pepsi, 7 Up, and Rivella in the Dutch market.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 300M - 700M EUR
Revenue range: 150M - 250M EUR
EBITDA range: 10M - 30M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).