VRUMONA has been 100% owned by ROYAL UNIBREW since July 2023.

At what enterprise value was VRUMONA acquired in 2023?

During the acquisition of VRUMONA by ROYAL UNIBREW in 2023, the transaction's Enterprise Value is estimated to be in the range of 300M - 700M EUR.

What was the EV/EBITDA of VRUMONA when it was acquired by ROYAL UNIBREW?

The estimated EV/EBITDA multiple for VRUMONA is in the range of 10x - 18x.

When was VRUMONA acquired by ROYAL UNIBREW?

VRUMONA was acquired by ROYAL UNIBREW in 2023.

What was the revenue of VRUMONA at the time of the deal?

The revenue of VRUMONA at the time of the deal is estimated to be in the range of 150M - 250M EUR.

What was the EBITDA of VRUMONA during the acquisition?

VRUMONA's EBITDA is estimated to be in the range of 10M - 30M EUR.

How is the data for the VRUMONA acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the VRUMONA deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://markets.ft.com/data/announce/detail?dockey=1330-1000828139en-5POOD1SIPNGCSR2T0MMKIVSO2J

What is the average EV/EBITDA multiple for the AgriFood sector in 2026?

The average EV/EBITDA multiple for the AgriFood sector in 2026 is 11.0x.

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Home Database AgriFoodVRUMONA

07/2023

VRUMONA acquired by ROYAL UNIBREW

NETHERLANDS Food Processing / Beverages / Soft Drinks EV 300M - 700M EUR

Context

Royal Unibrew A/S has signed a definitive agreement to acquire 100% of the shares of Vrumona from the brewing giant Heineken. This transaction serves as a transformative step for Royal Unibrew, establishing a new, comprehensive growth platform in Continental Europe and granting immediate access to the Dutch market with a significant industrial footprint. The deal consolidates the relationship between Royal Unibrew and PepsiCo, as Vrumona has held the license for Pepsi brands in the Netherlands since 1949. Royal Unibrew plans to invest in upgrading Vrumona's production capabilities to drive organic growth and utilize spare capacity to support its wider global production network. The acquisition is subject to customary regulatory approvals and a works council consultation process.

VRUMONA, which reported an EBITDA margin of in 2022, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the AgriFood sector (11.0x).

-> Deep-dive in AgriFood market trends

Target

Headquartered in Bunnik, near Utrecht, Vrumona is a leading Dutch soft drinks manufacturer and the second-largest player in the Netherlands' beverage market. A subsidiary of Heineken since 1968, the company employs approximately 325 people and operates a significant production facility with seven lines and an annual output capacity of 3.1 million hectoliters. Vrumona distinguishes itself with a strong portfolio focused on the "no/low sugar" and functional segments, owning heritage Dutch brands such as Royal Club, Sisi, Sourcy, and Sourcy Vitamin Water. Additionally, it serves as a critical bottling partner for major international brands, holding long-standing license agreements to produce and distribute Pepsi, 7 Up, and Rivella in the Dutch market.

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2021

Similar deals in Food Processing

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
09/2023	THE J.M. SMUCKER CO.	HOSTESS BRANDS, INC.	UNITED STATES	Food Products
08/2023	GROUPE AVRIL	HARI&CO	FRANCE	Food Products
07/2023	MARS	KEVIN'S NATURAL FOODS	UNITED STATES	Food Products
07/2023	MALTERIES SOUFFLET	UNITED MALT GROUP	AUSTRALIA	Food Processing
06/2023	IK PARTNERS	GOODLIFE FOODS	NETHERLANDS	Food Products
06/2023	RIELLO INVESTIMENTI PARTNERS	IL FORNAIO DEL CASALE	ITALY	Bakery / Pastry
06/2023	MITSUI & CO	NUTRINOVA NETHERLANDS	NETHERLANDS	Ingredients
06/2023	HEINEKEN	OEDIPUS	NETHERLANDS	Wines & Spirits
06/2023	PERNOD RICARD	ACE BEVERAGE GROUP	CANADA	Wines & Spirits
06/2023	3I	PANELTO FOODS	IRELAND	Bakery / Pastry

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 150M - 250M EUR

EBITDA range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of VRUMONA by ROYAL UNIBREW are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.