Royal Unibrew A/S has signed a definitive agreement to acquire 100% of the shares of Vrumona from the brewing giant Heineken. This transaction serves as a transformative step for Royal Unibrew, establishing a new, comprehensive growth platform in Continental Europe and granting immediate access to the Dutch market with a significant industrial footprint. The deal consolidates the relationship between Royal Unibrew and PepsiCo, as Vrumona has held the license for Pepsi brands in the Netherlands since 1949. Royal Unibrew plans to invest in upgrading Vrumona's production capabilities to drive organic growth and utilize spare capacity to support its wider global production network. The acquisition is subject to customary regulatory approvals and a works council consultation process.

VRUMONA, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the 10.1x average currently observed in the AgriFood sector.

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