At what enterprise value was VRUMONA acquired in 2023?

During the acquisition of VRUMONA by ROYAL UNIBREW in 2023, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 300M - 700M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.8x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of VRUMONA when it was acquired by ROYAL UNIBREW?

The estimated EV/EBITDA multiple for VRUMONA is in the range of 10x - 18x. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.8x. Join our community for free to access full valuation data and industry trends.

When was VRUMONA acquired by ROYAL UNIBREW?

VRUMONA was acquired by ROYAL UNIBREW in 2023.

What was the revenue of VRUMONA at the time of the deal?

The revenue of VRUMONA at the time of the deal is estimated to be in the range of 150M - 250M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of VRUMONA during the acquisition?

VRUMONA's EBITDA is estimated to be in the range of 10M - 30M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the VRUMONA acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the VRUMONA deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://markets.ft.com/data/announce/detail?dockey=1330-1000828139en-5POOD1SIPNGCSR2T0MMKIVSO2J

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Home Database AgriFoodVRUMONA

07/2023

VRUMONA acquired by ROYAL UNIBREW

NETHERLANDS Food Processing / Beverages / Soft Drinks EV 300M - 700M EUR

Context

Royal Unibrew A/S has signed a definitive agreement to acquire 100% of the shares of Vrumona from the brewing giant Heineken. This transaction serves as a transformative step for Royal Unibrew, establishing a new, comprehensive growth platform in Continental Europe and granting immediate access to the Dutch market with a significant industrial footprint. The deal consolidates the relationship between Royal Unibrew and PepsiCo, as Vrumona has held the license for Pepsi brands in the Netherlands since 1949. Royal Unibrew plans to invest in upgrading Vrumona's production capabilities to drive organic growth and utilize spare capacity to support its wider global production network. The acquisition is subject to customary regulatory approvals and a works council consultation process.

VRUMONA, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in AgriFood market trends

Target

Headquartered in Bunnik, near Utrecht, Vrumona is a leading Dutch soft drinks manufacturer and the second-largest player in the Netherlands' beverage market. A subsidiary of Heineken since 1968, the company employs approximately 325 people and operates a significant production facility with seven lines and an annual output capacity of 3.1 million hectoliters. Vrumona distinguishes itself with a strong portfolio focused on the "no/low sugar" and functional segments, owning heritage Dutch brands such as Royal Club, Sisi, Sourcy, and Sourcy Vitamin Water. Additionally, it serves as a critical bottling partner for major international brands, holding long-standing license agreements to produce and distribute Pepsi, 7 Up, and Rivella in the Dutch market.

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Similar deals in AgriFood

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
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06/2023	MITSUI & CO	NUTRINOVA NETHERLANDS	NETHERLANDS	Food Processing	Mitsui & Co., Ltd., a diversified Japanese trading and investment group, expands its presence in functional food ingredients through the acquisition of a majority stake in Nutrinova Netherlands B.V. from Celanese Corporation
06/2023	PERNOD RICARD	ACE BEVERAGE GROUP	CANADA	Food Processing	Pernod Ricard, through its Canadian subsidiary Corby Spirit and Wine, acquired a 90% stake in Ace Beverage Group, with a clear path to 100% ownership via two call options exercisable in 2025 and 2028. The transaction is structured as a majority‑stake bolt‑on designed to position Corby as a leading force in the Canadian RTD category, where Ace Beverage Group is already the largest independent operator and a pure‑play RTD platform
06/2023	IK PARTNERS	GOODLIFE FOODS	NETHERLANDS	Food Processing	IK Partners has agreed to acquire a majority stake in GoodLife Foods from Egeria. Egeria, along with the management team, will reinvest for a minority stake. During Egeria's ownership (2014-2023), the company transformed from a local Dutch player (Izico) into a European platform
06/2023	HEINEKEN	OEDIPUS	NETHERLANDS	Food Processing	Heineken N.V. strengthened its position in the craft beer segment through the acquisition of the remaining shares of Oedipus Brewing, having previously held a minority stake since 2019. Based in Amsterdam, Oedipus has established itself as a recognised craft beer brand through its distinctive identity, community-driven culture and portfolio of differentiated products, building a loyal consumer base in the Dutch market
06/2023	3I	PANELTO FOODS	IRELAND	Food Processing	3i Group has announced that Panelto Foods, a premier Irish bakery group specializing in artisan breads, will join the European Bakery Group, establishing a dedicated UK and Ireland operational platform within the pan-European entity
06/2023	RIELLO INVESTIMENTI PARTNERS	IL FORNAIO DEL CASALE	ITALY	Food Processing	Riello Investimenti Partners SGR has acquired a 75% majority stake in Il Fornaio del Casale S.p.A. The founding family retains a 25% minority stake and remains involved in the management. This is the seventh acquisition for the "Italian Strategy Private Equity" fund

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 150M - 250M EUR

EBITDA range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of VRUMONA by ROYAL UNIBREW are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).