Fluère is a pioneering Dutch brand in the non-alcoholic spirits sector, founded in 2018 by entrepreneurs Léon Meijers and Alfred Sandee. The brand specializes in high-quality distilled non-alcoholic spirits designed for the "mindful drinking" movement. Its product range includes five distinct variants: Original, Spiced Cane, Raspberry, Smoked Agave, and Bitter. Fluère's liquids are created using a specialized steam distillation process that extracts essential oils from botanicals, providing a complex and subtle taste profile comparable to traditional alcoholic spirits. At the time of acquisition, the brand had established a presence in over 20 countries, including key markets in Europe and the United States. Its business model focuses on versatility, positioning its products as premium mixers for low-alcohol or alcohol-free cocktails in both professional bartending and "at-home" retail segments.

Tequila Partida is recognized as one of the world’s highest-rated ultra-premium tequila brands. The company produces 100% blue agave tequilas handcrafted in the heart of the Tequila Valley, Mexico. Its product portfolio is divided into two primary ranges: the "La Familia" range (Blanco, Reposado, Añejo, and Extra Añejo) and the "Roble Fino" range, often referred to as the 'single malt of tequila' due to its unique finishing in ex-sherry oak casks. The production process is overseen by a dedicated local team of experts and follows traditional methods, including hand-harvesting agave aged for over five years and double-distillation in small pot stills. Historically distributed by Edrington USA, the brand has built a strong reputation in the "on-trade" sector (bars and restaurants) particularly in the United States and Mexico, positioning itself as a leader in the ultra-premium spirits segment.