ADES acquired by COCA-COLA

The Coca-Cola Co., alongside a broad consortium of Latin American bottlers, acquired the AdeS soy-based beverage business from Unilever for , a transaction announced on June 1, 2016, and closed later that year. Founded in Argentina in 1988, AdeS was the first major soy-based beverage brand launched in Latin America and today reaches consumers across Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia. In 2015 alone it sold 56.2 million unit cases and generated net revenues of . The bottlers participating include Coca-Cola FEMSA, Arca Continental, Embotelladora Andina, Embonor, Corporacion Del Fuerte, Corporacion Rica, Bepensa, Embotelladora del Nayar, Embotelladora de Colima, Solar, Brasal, Bandeirantes, Sorocaba, Simoes, Uberlandia, CVI, Lee and Monresa, with Jugos del Valle, Coca-Cola's joint venture with bottling partners in Mexico, also taking part. Alfredo Rivera, president of Coca-Cola's Latin America Group, framed the addition as a way to expand the group's beverage portfolio in the region and sharpen its focus on the plant-based category, while Miguel Kozuszok, Unilever's executive vice president for Latin America, described the sale as a step in reorganizing Unilever's product portfolio in the region. Coca-Cola FEMSA chief executive John Santa Maria said the aim is to build on the AdeS brand position to create value and further innovation on the new beverage platform. AdeS will become part of the Coca-Cola System's beverage platforms in Latin America, which have expanded in the juice, dairy and plant-based category cluster in recent years.