Context

Style Capital has acquired an 80% stake in Sœur from Experienced Capital (ECP) and the brand’s founders. The transaction marks a highly successful exit for ECP, which realized a "6x money" return on its initial 2016 investment. The founding Brion sisters will retain a 20% minority stake and remain active in the business alongside CEO Freja Day. The strategic rationale for the deal is to accelerate Sœur’s international expansion, with the objective of reaching 50% of sales outside of France. The transaction was structured as a Leveraged Buyout (LBO) with "reasonable leverage," financed equally by the Italian fund Ver Capital and a pool of Sœur’s historical banks, including BNP Paribas and LCL. This partnership positions Sœur to leverage Style Capital's proven track record in globalizing contemporary fashion brands.

Target

Founded in 2004 by sisters Angélique and Domitille Brion, Sœur is a premium French women's ready-to-wear brand. Its business model focuses on "Parisian chic at a reasonable price," targeting an affluent (CSP+) female clientele aged 30 to 50. The brand's value proposition is rooted in a distinct aesthetic that blends masculine-feminine codes with high-quality materials. Strategically, Sœur has evolved from a pure apparel player into a lifestyle brand, with accessories now representing 25% of its turnover. The company operates an omnichannel distribution strategy through 50 proprietary boutiques, 500 wholesale points of sale, and a robust e-commerce platform contributing 30% of total sales. Known for its strong desirability and rapid growth, the brand has successfully expanded its international footprint, which now accounts for 30% of its global revenue.