Style Capital takes majority stake in Soeur
Context
Style Capital has acquired an 80% stake in Sœur from Experienced Capital (ECP) and the brand’s founders. The transaction marks a highly successful exit for ECP, which realized a "6x money" return on its initial 2016 investment. The founding Brion sisters will retain a 20% minority stake and remain active in the business alongside CEO Freja Day. The strategic rationale for the deal is to accelerate Sœur’s international expansion, with the objective of reaching 50% of sales outside of France. The transaction was structured as a Leveraged Buyout (LBO) with "reasonable leverage," financed equally by the Italian fund Ver Capital and a pool of Sœur’s historical banks, including BNP Paribas and LCL. This partnership positions Sœur to leverage Style Capital's proven track record in globalizing contemporary fashion brands.
Soeur, which reported an EBITDA margin of [members only] in 2023, is valued in this transaction at an EV/EBITDA multiple of 5x–12x.
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Target
Founded in 2004 by sisters Angélique and Domitille Brion, Sœur is a premium French women's ready-to-wear brand. Its business model focuses on "Parisian chic at a reasonable price," targeting an affluent (CSP+) female clientele aged 30 to 50. The brand's value proposition is rooted in a distinct aesthetic that blends masculine-feminine codes with high-quality materials. Strategically, Sœur has evolved from a pure apparel player into a lifestyle brand, with accessories now representing 25% of its turnover. The company operates an omnichannel distribution strategy through 50 proprietary boutiques, 500 wholesale points of sale, and a robust e-commerce platform contributing 30% of total sales. Known for its strong desirability and rapid growth, the brand has successfully expanded its international footprint, which now accounts for 30% of its global revenue.
Ent. Value
€50–150M
Equity Value
[members only]
Multiples
EV / Revenue
1x–3x
EV / EBITDA
5x–12x
EV / EBIT
[members only]
Historical Financials (EUR)
Other operations with Style Capital
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 03/2024 | STYLE CAPITAL | AUTRY INTERNATIONAL | ITALY | Fashion & Apparel |
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REFERENCES
Valuation range: EV €50–150M
Revenue range: €50–100M
EBITDA range: €5–25M
EV/Revenue range: 1x - 3x
EV/EBITDA range: 5x - 12x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Soeur by Style Capital are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
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