CHAPSTICK acquired by SUAVE BRANDS COMPANY
Context
Suave Brands Company, a portfolio company of Yellow Wood Partners, has acquired the ChapStick brand from Haleon. The deal positions ChapStick within a dedicated, independent North American beauty & personal care platform, combining its leading lip‑care franchise with Suave’s value‑oriented mass‑retail footprint and operational capabilities. The acquisition is intended to create synergies in distribution, back‑office functions, and marketing, while enabling Suave Brands Company to scale its retail sales to approximately USD 800 million annually. The transaction illustrates Yellow Wood’s strategy of building a limited number of branded consumer platforms through bolt‑on acquisitions and deep operational engagement.
CHAPSTICK, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.6x).
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Target
ChapStick is an iconic American lip‑care brand that invented the lip‑balm category in the 1880s and today is the leading lip‑care brand by volume in its core markets. The brand is synonymous with the product category, with over 80% brand awareness and strong shelf presence in mass, drug, grocery, and e‑commerce channels. Historically owned by Haleon (spun‑off from GSK), ChapStick benefits from a long‑established heritage, high‑frequency repeat‑purchase dynamics, and a broad distribution footprint in North America and select international markets.
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REFERENCES
Valuation range: EV 500M - 1.5b USD
Revenue range: 100M - 200M USD
EBITDA range: 10M - 30M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: chapstick
Acquirer: suave brands company