Chapstick acquired by Suave Brands Company

UNITED STATES Consumer Products / Personal & Household / Hygiene & Beauty Brands EV $500M–1.5bn

Context

Suave Brands Company, a portfolio company of Yellow Wood Partners, has acquired the ChapStick brand from Haleon. The deal positions ChapStick within a dedicated, independent North American beauty & personal care platform, combining its leading lip‑care franchise with Suave’s value‑oriented mass‑retail footprint and operational capabilities. The acquisition is intended to create synergies in distribution, back‑office functions, and marketing, while enabling Suave Brands Company to scale its retail sales to approximately USD 800 million annually. The transaction illustrates Yellow Wood’s strategy of building a limited number of branded consumer platforms through bolt‑on acquisitions and deep operational engagement.

Chapstick, which reported an EBITDA margin of [members only] in 2023, is valued in this transaction at an EV/EBITDA multiple of 15x–25x.

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Target

ChapStick is an iconic American lip‑care brand that invented the lip‑balm category in the 1880s and today is the leading lip‑care brand by volume in its core markets. The brand is synonymous with the product category, with over 80% brand awareness and strong shelf presence in mass, drug, grocery, and e‑commerce channels. Historically owned by Haleon (spun‑off from GSK), ChapStick benefits from a long‑established heritage, high‑frequency repeat‑purchase dynamics, and a broad distribution footprint in North America and select international markets.

Ent. Value

$500M–1.5bn

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

15x–25x

EV / EBIT

[members only]

Historical Financials (USD)

Year

Rev

EBITDA

EBIT

2023

2022

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REFERENCES

Valuation range: EV $500M–1.5bn

Revenue range: $100–200M

EBITDA range: $10–30M

EV/Revenue range: 2x - 6x

EV/EBITDA range: 15x - 25x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Chapstick by Suave Brands Company are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: chapstick

FAQ

What transaction does this page cover?

This page covers Suave Brands Company’s acquisition of 100% of Chapstick, an American company specialised in Personal & Household, in 2024.

How was the acquisition of Chapstick by Suave Brands Company valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the $500M–1.5bn band, its EV/EBITDA multiple within the 15x - 25x range, and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What were Chapstick’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Chapstick generated annual revenue estimated in the $100–200M range and EBITDA in the $10–30M bracket (FY 2023). Detailed financial figures are available to members.

What sources support the information on this transaction?

Transaction data and operational intelligence were compiled from independent financial press reporting by specialized M&A publications.

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