At what enterprise value was CHAPSTICK acquired in 2024?

During the acquisition of CHAPSTICK by SUAVE BRANDS COMPANY in 2024, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b USD. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.5x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of CHAPSTICK when it was acquired by SUAVE BRANDS COMPANY?

The estimated EV/EBITDA multiple for CHAPSTICK is in the range of 15x - 25x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.5x. Join our community for free to access full valuation data and industry trends.

When was CHAPSTICK acquired by SUAVE BRANDS COMPANY?

CHAPSTICK was acquired by SUAVE BRANDS COMPANY in 2024.

What was the revenue of CHAPSTICK at the time of the deal?

The revenue of CHAPSTICK at the time of the deal is estimated to be in the range of 100M - 200M USD. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of CHAPSTICK during the acquisition?

CHAPSTICK's EBITDA is estimated to be in the range of 10M - 30M USD. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the CHAPSTICK acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the CHAPSTICK deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.yellowwoodpartners.com/news-article/yellow-wood-partners-portfolio-company-suave-brands-company-completes-chapstick-acquisition

← DATABASE

Home Database Retail & ConsumerCHAPSTICK

01/2024

CHAPSTICK

Acquired by

SUAVE BRANDS COMPANY

UNITED STATES Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b USD

CHAPSTICK acquired by SUAVE BRANDS COMPANY

UNITED STATES Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b USD

Context

Suave Brands Company, a portfolio company of Yellow Wood Partners, has acquired the ChapStick brand from Haleon. The deal positions ChapStick within a dedicated, independent North American beauty & personal care platform, combining its leading lip‑care franchise with Suave’s value‑oriented mass‑retail footprint and operational capabilities. The acquisition is intended to create synergies in distribution, back‑office functions, and marketing, while enabling Suave Brands Company to scale its retail sales to approximately USD 800 million annually. The transaction illustrates Yellow Wood’s strategy of building a limited number of branded consumer platforms through bolt‑on acquisitions and deep operational engagement.

CHAPSTICK, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the average currently observed in the Retail & Consumer sector (11.5x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

ChapStick is an iconic American lip‑care brand that invented the lip‑balm category in the 1880s and today is the leading lip‑care brand by volume in its core markets. The brand is synonymous with the product category, with over 80% brand awareness and strong shelf presence in mass, drug, grocery, and e‑commerce channels. Historically owned by Haleon (spun‑off from GSK), ChapStick benefits from a long‑established heritage, high‑frequency repeat‑purchase dynamics, and a broad distribution footprint in North America and select international markets.

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REFERENCES

Valuation range: EV 500M - 1.5b USD

Revenue range: 100M - 200M USD

EBITDA range: 10M - 30M USD

Note: Detailed and exact financial metrics (Enterprise Value, Revenue, EBITDA, and precise Multiples) are reserved for Mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).