At what enterprise value was JURATOYS acquired in 2022?

You can find the full valuation details of JURATOYS on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.1x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of JURATOYS when it was acquired by MAPED?

The exact EV/EBITDA multiple for JURATOYS is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.1x. Join our community for free to access full valuation data and industry trends.

When was JURATOYS acquired by MAPED?

JURATOYS was acquired by MAPED in 2022.

What was the revenue of JURATOYS at the time of the deal?

The revenue of JURATOYS at the time of the deal is estimated to be in the range of 50M - 100M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of JURATOYS during the acquisition?

JURATOYS's EBITDA is estimated to be in the range of 5M - 25M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the JURATOYS acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the JURATOYS deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://corporate.maped.com/2022/10/20/maped-rachete-juratoys-et-confirme-son-developpement-sur-le-marche-du-jouet/

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Home Database Retail & ConsumerJURATOYS

10/2022

JURATOYS acquired by MAPED

FRANCE Consumer Products REV 50M - 100M EUR

Context

The acquisition of Juratoys by Maped represents a transition from sponsor ownership to a corporate strategic framework, following a four-year investment cycle under Argos Wityu that delivered significant scale expansion through the institutional integration of Lilliputiens and organic growth. The industrial LBO structure, implemented via a newly formed acquisition holding company controlled by Maped, ensures strong management continuity with senior executives rolling over equity and participating in a structured management incentive package to align long-term operational interests. The strategic rationale centers on deploying Maped’s global distribution platform to accelerate the international market penetration of the acquired brand portfolio, while cross-leveraging distinct retail channels without disrupting localized operational expertise, leaving the educational business anchored in Argonay and the toy division in Orgelet. Post-merger integration priorities will focus on driving scale efficiencies in global procurement, utilizing Maped’s manufacturing DNA to optimize nearshoring strategies, regionalizing the supply chain to mitigate geopolitical sourcing risks, and enhancing working capital efficiency through synchronized global inventory management.

Argos Wityu had previously taken control of the company through an LBO in 2018.

JURATOYS, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.1x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Juratoys is a French designer and distributor of educational toys and games for young children, leveraging a portfolio of proprietary brands including Janod, Kaloo, and Lilliputiens, supplemented by the exclusive distribution of third-party brands such as Ty plush toys. The company focuses on wooden, cardboard, and textured fabric toy segments, managing an active catalog of over 1,400 references characterized by a constant renewal of offerings, supported by an annual innovation flow of more than 350 new products. Its procurement commitments are based on a model of outsourced industrial manufacturing, historically concentrated in Asia, with a focus on sustainable sourcing and certification for wooden materials and plastic footprint reduction. With a staff of 170 employees, the company markets its ranges to specialized distribution networks, including toy stores, nursery chains, and independent boutiques, and has a direct sales infrastructure and dedicated commercial subsidiaries in key markets such as Germany, Italy, Spain, the United Kingdom, the United States, and China, allowing it to effectively cater to diverse customer needs and preferences, while continually expanding its global reach and product offerings, entering new markets and reinforcing its position in existing ones.

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Other operations with JURATOYS

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
07/2018	ARGOS WITYU	JURATOYS	FRANCE	Consumer Products	The successful restructuring of Juratoys' capital has resulted in Argos Wityu becoming the majority shareholder, with an 85% stake in the company. This transaction follows a three-year period during which Juratoys was owned by US-based Alex Brands. The Juratoys management team, led by Ludovic Martin, has retained a 1% stake in the company. Negotiations began at the start of the year and culminated in a closing this month. This deal enables Juratoys to regain its independence and pursue growth, particularly internationally, where it generates 40% of its revenue. Between 2007 and 2017, Juratoys' sales increased from €10 million to €52.5 million, with revenues reaching €40 million just before its acquisition by Alex Brands. The transaction was facilitated by several advisors, including KPMG Transaction Services for financial due diligence, Siaci Saint Honoré for insurance, and McDermott Will & Emery for legal aspects. The senior lenders, LCL and BNP Paribas, provided senior debt financing for the transaction. This deal strengthens Argos Wityu's investment portfolio and allows Juratoys to continue its growth and international expansion.

REFERENCES

Revenue range: 50M - 100M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of JURATOYS by MAPED are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: juratoys

Acquirer: maped