Next plc and Davidson Kempner Capital Management have acquired JoJo Maman Bebe from its founder and existing shareholders. Under the deal structure, the hedge fund holds the majority stake, while Next holds a significant minority and becomes the operational partner. The strategic rationale is to integrate the brand into Next's "Total Platform" ecosystem. By migrating JoJo's online operations, warehousing, and logistics onto Next's highly efficient infrastructure, the acquirers aim to reduce operational costs and accelerate digital growth, preserving the brand's boutique identity while leveraging the scale of a retail giant.

JOJO MAMAN BEBE, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a level LOGIN the 10.9x average currently observed in the Retail & Consumer sector.

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