JOJO MAMAN BEBE acquired by NEXT PLC / DAVIDSON KEMPNER CAPITAL MANAGEMENT
Context
Next plc and Davidson Kempner Capital Management have acquired JoJo Maman Bebe from its founder and existing shareholders. Under the deal structure, the hedge fund holds the majority stake, while Next holds a significant minority and becomes the operational partner. The strategic rationale is to integrate the brand into Next's "Total Platform" ecosystem. By migrating JoJo's online operations, warehousing, and logistics onto Next's highly efficient infrastructure, the acquirers aim to reduce operational costs and accelerate digital growth, preserving the brand's boutique identity while leveraging the scale of a retail giant.
JOJO MAMAN BEBE, which reported an EBITDA margin of in 2021, is valued in this transaction at an EV/EBITDA multiple of , representing a level the average currently observed in the Retail & Consumer sector (10.9x).
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Target
Founded in 1993 by Laura Tenison, JoJo Maman Bebe is a quintessential British boutique brand specializing in maternity wear, baby clothing, and nursery products. Starting as a mail-order catalog, it evolved into a multi-channel retailer with a significant high-street presence (approx. 87 stores across the UK and Ireland) and a strong e-commerce platform. The brand is known for its practical, nautical-inspired designs and high brand loyalty among new parents.
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REFERENCES
Valuation range: EV 20M - 50M USD
Revenue range: 50M - 100M USD
EBITDA range: 0M - 5M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: jojo maman bebe
Acquirer: davidson kempner capital management