At what enterprise value was CREED acquired in 2023?

During the acquisition of CREED by KERING in 2023, the company was valued at an estimated revenue multiple of 10x - 18x. The transaction's Enterprise Value is estimated to be in the range of 3b - 100b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of CREED when it was acquired by KERING?

The estimated EV/EBITDA multiple for CREED is in the range of Above 20x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was CREED acquired by KERING?

CREED was acquired by KERING in 2023.

What was the revenue of CREED at the time of the deal?

The revenue of CREED at the time of the deal is estimated to be in the range of 250M - 500M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of CREED during the acquisition?

CREED's EBITDA is estimated to be in the range of 100M - 200M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the CREED acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the CREED deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.kering.com/fr/actualites/kering-beaute-finalise-l-acquisition-de-creed/

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Home Database Retail & ConsumerCREED

10/2023

CREED acquired by KERING

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 3b - 100b EUR

Context

Kering Beauté has finalized the acquisition of 100% of House of Creed from funds controlled by BlackRock Long Term Private Capital Europe and Chairman Javier Ferrán. The all-cash transaction represents the buyer's first major strategic initiative to build scale within the high-growth haute parfumerie market segment. The asset transfer instantly provides the acquirer's young beauty division with institutional scale and a mature global distribution footprint. This logistical network is designed to serve as an operating platform to accelerate the development of the buyer's future in-house fragrance portfolios. Post-acquisition management intends to scale the target's presence in mainland China and international travel retail channels while expanding into feminine scents and body care categories. Following unconditional clearance from relevant anti-trust authorities, operational control has been transferred and the business is fully consolidated.

By taking control of Creed, Kering continues its expansion strategy. Previously, the group had completed 2 acquisitions, including Valentino in 2023.

CREED, which reported an EBITDA margin of 60.0% in 2023, is valued in this transaction at an EV/EBITDA multiple of 23.3x, a level significantly higher than the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

House of Creed, originally founded in Great Britain with its primary manufacturing facility situated in Fontainebleau, operates as a designer and manufacturer of high-end perfumes supplying the global selective retail market. The operational footprint centers on a single dedicated laboratory, where compounding processes rely on the direct procurement of rare natural ingredients. This production model supports a premium market positioning, driving elevated retail price points per unit. This pricing approach filters the addressable customer base and yields solid margins across the product lines. Sales are distributed via a restricted retail network consisting of mono-brand boutiques and selected third-party doors worldwide. Volume stability depends on a core catalog of long-standing scents, notably the legacy Aventus fragrance line which commands a leading position in major luxury markets. This established product focus reduces the operational risks associated with short-term fashion cycles. Structural barriers stem from a heritage dating back to 1760 and exclusive sourcing channels for scarce raw flowers, preventing new market entrants from achieving comparable production scale or brand authority.

Ent. Value

FREE VIEW

3500M EUR

Equity Value

Multiples

FREE VIEW

EV / Revenue

14.0x

FREE VIEW

EV / EBITDA

23.3x

EV / EBIT

Historical Financials (EUR)

FREE VIEW

Year

Rev

EBITDA

EBIT

2023

250M

150M

2022

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REFERENCES

Valuation range: EV 3b - 100b EUR

Revenue range: 250M - 500M EUR

EBITDA range: 100M - 200M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of CREED by KERING are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: creed

Acquirer: kering