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06/2023

PARFUMS MARLY & INITIO acquired by ADVENT INTERNATIONAL

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b EUR

Context

The global private equity firm Advent International has acquired a majority stake in the group owning the niche fragrance houses Parfums de Marly and Initio Parfums Prives. The founder, Julien Sprecher, reinvests alongside Advent. The partnership aims to accelerate the brands' global expansion, particularly in Asia and the Americas, and to strengthen their omnichannel distribution network. This transaction underscores the booming interest of financial investors in high-growth niche perfumery assets.

PARFUMS MARLY & INITIO, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Parfums de Marly & Initio Parfums Privés operates as an independent corporate group specializing in the design, formulation, and international distribution of ultra-luxury and niche fragrances. The company’s commercial business model centers on high-margin, selective retail distribution, leveraging an omni-channel global network that integrates flagship boutique operations, high-end department store concessions, and specialized e-commerce platforms. The organization positions its corporate assets across two complementary prestige brands, each capturing distinct consumer segments within the high-growth global luxury perfumery market.

Ent. Value

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Multiples

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Historical Financials (EUR)

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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 150M - 250M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PARFUMS MARLY & INITIO by ADVENT INTERNATIONAL are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: parfums marly & initio

Acquirer: advent international