At what enterprise value was PARFUMS MARLY & INITIO acquired in 2023?

During the acquisition of PARFUMS MARLY & INITIO by ADVENT INTERNATIONAL in 2023, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PARFUMS MARLY & INITIO when it was acquired by ADVENT INTERNATIONAL?

The exact EV/EBITDA multiple for PARFUMS MARLY & INITIO is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

What was the revenue of PARFUMS MARLY & INITIO at the time of the deal?

The revenue of PARFUMS MARLY & INITIO at the time of the deal is estimated to be in the range of 150M - 250M EUR. Register for free to access the full transaction report and exact valuation multiples.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PARFUMS MARLY & INITIO acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PARFUMS MARLY & INITIO deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalfinance.lesechos.fr/deals/lbo/advent-sempare-de-parfums-de-marly-et-initio-pour-plus-de-700-m-1956117

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Home Database Retail & ConsumerPARFUMS MARLY & INITIO

06/2023

PARFUMS MARLY & INITIO acquired by ADVENT INTERNATIONAL

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 500M - 1.5b EUR

Context

The global private equity firm Advent International has acquired a majority stake in the group owning the niche fragrance houses Parfums de Marly and Initio Parfums Prives. The founder, Julien Sprecher, reinvests alongside Advent. The partnership aims to accelerate the brands' global expansion, particularly in Asia and the Americas, and to strengthen their omnichannel distribution network. This transaction underscores the booming interest of financial investors in high-growth niche perfumery assets.

PARFUMS MARLY & INITIO, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Parfums de Marly & Initio Parfums Privés operates as an independent corporate group specializing in the design, formulation, and international distribution of ultra-luxury and niche fragrances. The company’s commercial business model centers on high-margin, selective retail distribution, leveraging an omni-channel global network that integrates flagship boutique operations, high-end department store concessions, and specialized e-commerce platforms. The organization positions its corporate assets across two complementary prestige brands, each capturing distinct consumer segments within the high-growth global luxury perfumery market.

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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 150M - 250M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PARFUMS MARLY & INITIO by ADVENT INTERNATIONAL are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: parfums marly & initio

Acquirer: advent international