Piper invests in Vieve

Announced in December 2025, the growth capital transaction orchestrated by Piper secures a minority equity investment in VIEVE to fund the international scaling of the cosmetics brand. The investment syndicate led by Piper includes participation from existing institutional shareholders Venrex, Pembroke VCT, and Active Partners. At the time of this capital injection, VIEVE demonstrated substantial commercial progression, reaching a forecasted annual revenue of £5–25M. Corporate governance at VIEVE is strengthened concurrently with the investment through the appointment of Julian Granville as Chairman, who contributes extensive retail leadership experience as the Executive Chairman of Boden and former Chairman of Monica Vinader. Julian Granville will collaborate directly with Founder and Chief Creative Officer Jamie Genevieve to guide the corporate expansion and international rollout of VIEVE. Under the strategic direction outlined by Piper partner Dan Stern, the newly injected equity is earmarked to accelerate global market penetration, with an operational priority placed on expanding commercial distribution across the United States. In parallel with international e-commerce deployment, VIEVE plans to establish new physical retail doors and accelerate wholesale momentum through its existing distribution relationships with Space NK, Cult Beauty, and Sephora. The allocated growth capital will also finance ongoing product innovation within the hybrid makeup segment, enabling VIEVE to engineer proprietary formulations that merge cosmetic performance with clinical skincare properties. Furthermore, VIEVE will allocate resources toward scaling its VIEVE Pro community, establishing structured mentorship initiatives and specialized professional masterclasses for commercial makeup artists. Through this financing round, Piper reinforces its investment focus on founder-led consumer enterprises, providing VIEVE with the institutional backing necessary to expand its commercial footprint across North America and Europe.

By taking control of Vieve, Piper continues its expansion strategy. Previously, the group had completed 3 acquisitions, including Yard Sale Pizza in 2025.