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04/2025Minority

Piper invests in Yard Sale Pizza

UNITED KINGDOM Hospitality & Leisure / Hospitality / Restaurants / Chains REV £5–25M

Context

The private equity firm Piper signs a strategic stake acquisition in Yard Sale Pizza, structuring this growth capital injection as the sixth active investment finalized directly from its seventh institutional fund. Announced in April 2025, the transaction formally establishes a partnership between the incoming financial sponsor and the target's executive management team, keeping co-founders Johnnie Tate and Nick Buckland in their leadership roles alongside Chairman Paul Campbell. At the time of the transaction, Yard Sale Pizza demonstrated robust financial momentum, recording an annual turnover of £5–25M for the fiscal year ending April 2025. The strategic rationale driving Piper's investment focuses on deploying programmatic capital to accelerate the target's physical expansion beyond its historical footprint, targeting the precise inauguration of 40 new physical shops within a five-year horizon. Following a spatial analysis project executed in collaboration with the consultancy CACI, the acquiring board identified a structural potential for more than 500 viable delivery locations across the United Kingdom. Furthermore, a defined portion of the injected equity is strictly allocated toward targeted technology upgrades designed to streamline customer ordering interfaces and optimize the localized dispatch network. To oversee this national rollout phase, Piper Associate Partner Yasha Estraikh officially joins the Yard Sale Pizza board of directors as a non-executive member. The financial architecture of this middle-market transaction secures immediate liquidity to fund physical site acquisitions while actively sustaining the brand's established cultural collaborations with external partners. Following the completion of this definitive share purchase agreement and structural reorganization, former marketing director Sam Briggs transitions into a non-executive advisory role within the newly capitalized entity.

By taking control of Yard Sale Pizza, Piper continues its expansion strategy. Previously, the group had completed 2 acquisitions, including Martin Randall Travel in 2024.

-> Deep-dive in Retail & Consumer market trends

Target

Founded in 2013 in the London neighbourhood of Clapton by Johnnie Tate and Nick Buckland, Yard Sale Pizza operates as a specialized restaurant and delivery brand. The business model coordinates a physical network of 14 proprietary shops distributed across East, North, and South London, including a recently inaugurated location in Earlsfield. To execute its hyper-local delivery strategy, the culinary enterprise employs an in-house team of localized e-bike delivery drivers rather than relying on third-party aggregators. The production infrastructure focuses strictly on handmade, large-format 18-inch pizzas engineered specifically for transit, guaranteeing an average delivery time of 24 minutes to the end consumer. Beyond its proprietary storefronts, the food service operator maintains an active partnership network with more than 160 independent pubs and bars across the capital, allowing patrons to order food directly to these partner venues. The executive committee steering the operational expansion includes Chief Marketing Officer Sarah Hiraki and Chair Paul Campbell.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2025
£5–25M
[members only]
[members only]
2024
£5–25M
[members only]
[members only]

Other operations with Piper

Other operations with Piper
DateAcquirerTargetCountrySector
10/2026PIPERREEVE THE BAKERUNITED KINGDOMRestaurants / Chains
12/2025PIPERVIEVEUNITED KINGDOMHygiene & Beauty Brands
12/2025PIPERBOROUGH BROTHUNITED KINGDOMFood Products
11/2024PIPER / COOL JAPAN FUNDINSIDE TRAVEL GROUPUNITED KINGDOMTour Operators
07/2024PIPERMARTIN RANDALL TRAVELUNITED KINGDOMTour Operators
02/2016PIPERMONICA VINADERUNITED KINGDOMWatches & Jewelry

Similar deals in Hospitality & Leisure

Similar deals in Hospitality & Leisure
DateAcquirerTargetCountrySector
08/2025L’OSTERIAPIZZA PILGRIMSUNITED KINGDOMRestaurants / Chains
06/2025HYATTPLAYA HOTELS & RESORTSNETHERLANDSHotels & Accommodation
04/2025LEONARD GREEN & PARTNERSCRUNCH FITNESSUNITED STATESHospitality
03/2025QUATTROR / ANTHILIA CAPITAL PARTNERSCIGIERREITALYRestaurants / Chains
03/2025ADIAEUROPEAN CAMPING GROUP (ECG)FRANCEHotels & Accommodation
02/2025TIP - TAMBURI INVESTMENT PARTNERIALPITOURITALYTravel
02/2025FORTRESS INVESTMENT GROUPLOUNGERSUNITED KINGDOMRestaurants / Chains
01/2025FRENCH FOOD CAPITAL / CEREA PARTNERS / SOFIPROTEOLBOULANGERIES SOPHIE LEBREUILLYFRANCERestaurants / Chains
11/2024PIPER / COOL JAPAN FUNDINSIDE TRAVEL GROUPUNITED KINGDOMTour Operators
10/2024EPIRISAMBER TAVERNSUNITED KINGDOMRestaurants / Chains

REFERENCES

Revenue range: REV £5–25M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Yard Sale Pizza by Piper are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: yard sale pizza

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Yard Sale Pizza, a British company specialised in Hospitality, by Piper in 2025.

What was Yard Sale Pizza’s revenue at the time of the deal?

At the time of the transaction, Yard Sale Pizza’s annual revenue was estimated within the £5–25M range (FY 2025). Detailed financial figures are available to members.

What sources support the information on this transaction?

Information on this transaction is sourced from the official corporate announcement published by the parties, corroborated by a private document shared by the community and verified by the mynth team to ensure the accuracy of the shared information.

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