NVM Private Equity / eComplete take majority stake in Noted Aromas

Supported by a joint capital deployment from NVM Private Equity and eComplete, this management buyout officially secures a controlling stake in Noted Aromas. Finalized in December 2025, the leveraged transaction establishes an enterprise value of for Noted Aromas. This capital operation marks the second active corporate partnership executed between NVM Private Equity and eComplete. To steer Noted Aromas through its upcoming international expansion phase, the acquiring consortium orchestrated a targeted executive appointment, installing former THG senior leader Megan O'Sullivan as the new Managing Director. The newly appointed executive brings highly specialized operational experience from the beauty space to direct the next growth cycle. The strategic rationale articulated by NVM Private Equity investment partners Mauro Biagioni and Alex Wilson focuses on leveraging the injected institutional capital to aggressively scale the physical product lines into new global jurisdictions. By pairing the digital retail frameworks of eComplete with the financial structuring capabilities of NVM Private Equity, the parent consortium aims to accelerate cross-border logistics. The execution of this mid-market buyout required the coordination of multiple specialized advisory firms to navigate the corporate transition. On the sell-side, the exiting shareholders mandated the corporate finance firm Spayne Lindsay to act as the primary financial advisor for mergers and acquisitions, while Swinburne Maddison provided exclusive legal counsel to structure the seller agreements. Conversely, NVM Private Equity and eComplete retained the specialized advisory firm Cortus to orchestrate the buy-side financial engineering and transaction support. To finalize the legal perimeters and ensure absolute regulatory compliance for the purchasers, NVM Private Equity and eComplete appointed two distinct law firms, Pannone and Womble Bond Dickinson, to systematically manage the structural legal workflows. The transaction seamlessly positions Noted Aromas to capitalize on the rapidly expanding global market for designer-inspired cosmetic formulations while benefiting from the extensive resources provided by its dual institutional backers.