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11/2024Minority

Piper & Cool Japan Fund invest in Inside Travel Group

UNITED KINGDOM Hospitality & Leisure / Travel / Tour Operators REV £50–100M

Context

By taking control of Inside Travel Group, the consortium comprising Piper PE and Cool Japan Fund captures projected annual sales of £50–100M and structurally strengthens its exposure to the rapidly expanding Asian travel market. Announced in November 2024, this management buyout formally organizes the complete exit of the historical financial sponsor Blandford Capital from the shareholding structure. The transaction specifically backs the existing founders alongside their senior leadership team, ensuring operational continuity for Inside Travel Group under the new institutional ownership. The acquired entity's financial momentum includes a 33 percent year-over-year growth trajectory leading up to the transaction. For Piper PE, this capital injection represents the fifth direct equity investment executed from its seventh dedicated institutional fund, marking its ninth overall integration of a certified B Corp into its portfolio. The financial architecture of this management buyout pairs private equity capital with state-backed sovereign wealth, aligning precisely with a broader macroeconomic forecast projecting inbound Asian travel from western markets to reach a total value of 6.3 billion pounds by the year 2026. The strategic rationale, articulated by Piper PE partner Dan Stern who led the deal execution, focuses on leveraging this newly capitalized platform to aggressively drive commercial brand awareness for Inside Travel Group across the United Kingdom, the United States, and Australia. To orchestrate this cross-border capital transition, Piper PE and Cool Japan Fund mandated Oaklins Cavendish to act as the primary financial advisor, utilizing the advisory firm's extensive institutional credentials within the global travel sector. Through this definitive capital restructuring, Piper PE and Cool Japan Fund secure a highly established cultural adventure operator, continuously deploying capital to scale bespoke inbound tourism capacities while utilizing the localized Japanese network of Cool Japan Fund to unlock supplementary value for the newly acquired business.

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Target

Inside Travel Group is a specialized cultural adventure tour operator designing bespoke itineraries across Japan, South Korea, Vietnam, Laos, Cambodia, Thailand, Malaysia, and Borneo. Founded in 2000 by Simon King and Alastair Donnelly originally under the InsideJapan brand, the business evolved to incorporate a second brand, InsideAsia. Leveraging its direct local networks, the enterprise connects travelers from the United States, the United Kingdom, and Australia with local guides, artisans, and restaurateurs. Service execution relies on a dedicated operations team of 30 personnel stationed directly in Japan, supplemented by a global customer support division maintaining 24/7/365 availability. The client experience encompasses both group tours and fully tailor-made trips featuring customized travel bibles for self-guided exploration. Under the governance of Chair Ian Simkins, the consumer brand achieves an 85 Net Promoter Score from clients and a 90 Net Promoter Score from trade partners, while maintaining an internal workforce metric of 88 percent employee pride.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2024
£50–100M
[members only]
[members only]
2023
£50–100M
[members only]
[members only]

Other operations with Piper / Cool Japan Fund

Other operations with Piper / Cool Japan Fund
DateAcquirerTargetCountrySector
10/2026PIPERREEVE THE BAKERUNITED KINGDOMRestaurants / Chains
12/2025PIPERVIEVEUNITED KINGDOMHygiene & Beauty Brands
12/2025PIPERBOROUGH BROTHUNITED KINGDOMFood Products
04/2025PIPERYARD SALE PIZZAUNITED KINGDOMRestaurants / Chains
07/2024PIPERMARTIN RANDALL TRAVELUNITED KINGDOMTour Operators
02/2016PIPERMONICA VINADERUNITED KINGDOMWatches & Jewelry

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REFERENCES

Revenue range: REV £50–100M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Inside Travel Group by Piper / Cool Japan Fund are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: inside travel group

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Inside Travel Group, a British company specialised in Travel, by Piper and Cool Japan Fund in 2024.

What was Inside Travel Group’s revenue at the time of the deal?

At the time of the transaction, Inside Travel Group’s annual revenue was estimated within the £50–100M range (FY 2024). Detailed financial figures are available to members.

What sources support the information on this transaction?

The details of this transaction are sourced directly from the official corporate announcement published on the parties’ institutional website, ensuring primary-source verification of the closing and perimeter.

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