KKR invests in WELLA
Context
Coty has sold its remaining 25.8% stake in hair care brand Wella to KKR for $750 million, while retaining its rights to a portion of the proceeds from any future sale or initial public offering. This transaction marks the end of a program launched in 2020 to simplify Coty's portfolio and operations, and allows the company to reduce its debt and refocus on its fragrance segment. KKR's strategy is based on identifying companies with long-term growth potential, and creating value for shareholders through proactive management and expertise in value creation. The transaction was carried out with the help of Citi as financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP as legal advisor for Coty, while Simpson Thacher & Bartlett LLP acted as legal counsel for KKR.
WELLA, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (11.2x).
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Target
Wella is a company specializing in hair care, offering a range of products and services for hair care professionals and consumers. Founded in 1880, Wella has become one of the most recognized brands in the beauty sector, with a global presence and a product portfolio that includes hair dyes, care and styling products, as well as equipment for hair salons. Wella is known for its commitment to innovation and quality, and works closely with hair care professionals to develop products and services that meet consumer needs. With a rich history and in-depth expertise in the hair care sector, Wella continues to play a significant role in the beauty industry.
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|---|---|---|---|---|
| 01/2026 | QUADRIVIO GROUP | LES SECRETS DE LOLY | FRANCE | Hygiene & Beauty Brands |
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| 08/2025 | KKR | KARO HEALTHCARE | Sweden | Hygiene & Beauty Brands |
| 06/2025 | PARTNERS GROUP | MPM | UNITED KINGDOM | Pet Care |
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REFERENCES
Valuation range: EV 1b - 4b USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: wella
Acquirer: kkr