mynth
12/2025

KKR invests in WELLA

SWITZERLAND Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 1b - 4b USD

Context

Coty has sold its remaining 25.8% stake in hair care brand Wella to KKR for $750 million, while retaining its rights to a portion of the proceeds from any future sale or initial public offering. This transaction marks the end of a program launched in 2020 to simplify Coty's portfolio and operations, and allows the company to reduce its debt and refocus on its fragrance segment. KKR's strategy is based on identifying companies with long-term growth potential, and creating value for shareholders through proactive management and expertise in value creation. The transaction was carried out with the help of Citi as financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP as legal advisor for Coty, while Simpson Thacher & Bartlett LLP acted as legal counsel for KKR.

WELLA, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Wella is a company specializing in hair care, offering a range of products and services for hair care professionals and consumers. Founded in 1880, Wella has become one of the most recognized brands in the beauty sector, with a global presence and a product portfolio that includes hair dyes, care and styling products, as well as equipment for hair salons. Wella is known for its commitment to innovation and quality, and works closely with hair care professionals to develop products and services that meet consumer needs. With a rich history and in-depth expertise in the hair care sector, Wella continues to play a significant role in the beauty industry.

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Multiples

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EV / EBITDA

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Historical Financials (USD)

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2025
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2024
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REFERENCES

Valuation range: EV 1b - 4b USD

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: wella

Acquirer: kkr