LES SECRETS DE LOLY
Acquired by
QUADRIVIO GROUP
LES SECRETS DE LOLY acquired by QUADRIVIO GROUP
Target
LES SECRETS DE LOLY
Acquirer
QUADRIVIO GROUP
Context
Quadrivio Group is in advanced negotiations to acquire a majority stake in Les Secrets de Loly. The Italian fund prevailed in a competitive auction process. The current minority investor, Quilvest Capital Partners (who entered in 2022), is expected to exit. Founder and CEO Kelly Massol will reinvest a significant portion of her proceeds and remain a key shareholder to drive the next phase of growth. The deal is expected to close in February 2026.
LES SECRETS DE LOLY, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the 10.9x average currently observed in the Retail & Consumer sector.
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Target
Founded in 2009 by Kelly Massol, Les Secrets de Loly is the French leader in natural haircare products specifically designed for wavy, curly, coily, and kinky hair (textured hair). Originally a blog/DTC brand, it has successfully expanded into omnichannel retail (Sephora, pharmacies). The brand is known for its "clean" formulas and strong community engagement.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with LES SECRETS DE LOLY
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 03/2022 | QUILVEST CAPITAL PARTNERS | LES SECRETS DE LOLY | FRANCE | Hygiene & Beauty Brands | Quilvest Capital Partners has acquired a minority stake in Les Secrets de Loly through an Owner Buy-Out (OBO). The transaction involves both a capital increase to fund growth and a cash-out for the founder, Kelly Massol, who retains the majority stake. Key managers also entered the capital. The deal aims to support the company's hyper-growth (revenue doubling annually) and international expansion, particularly in the Middle East and professional salon channels. |
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