LES SECRETS DE LOLY acquired by QUADRIVIO GROUP
Context
Quadrivio Group is in advanced negotiations to acquire a majority stake in Les Secrets de Loly. The Italian fund prevailed in a competitive auction process. The current minority investor, Quilvest Capital Partners (who entered in 2022), is expected to exit. Founder and CEO Kelly Massol will reinvest a significant portion of her proceeds and remain a key shareholder to drive the next phase of growth. The deal is expected to close in February 2026.
It is worth noting that the fund Quilvest Capital Partners took control of Les Secrets De Loly through an LBO in 2022.
LES SECRETS DE LOLY, which reported an EBITDA margin of [members only] in 2019, is valued in this transaction at an EV/EBITDA multiple of 10x–18x, representing a premium to the average currently observed in the Retail & Consumer sector (11.9x).
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Target
Founded in 2009 by Kelly Massol, Les Secrets de Loly is the French leader in natural haircare products specifically designed for wavy, curly, coily, and kinky hair (textured hair). Originally a blog/DTC brand, it has successfully expanded into omnichannel retail (Sephora, pharmacies). The brand is known for its "clean" formulas and strong community engagement.
Ent. Value
€100–350M
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
10x–18x
EV / EBIT
[members only]
Historical Financials (EUR)
Other operations with LES SECRETS DE LOLY
Other operations with LES SECRETS DE LOLY
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 03/2022 | QUILVEST CAPITAL PARTNERS | LES SECRETS DE LOLY | FRANCE | Hygiene & Beauty Brands |
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Other operations with QUADRIVIO GROUP
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 06/2026 | QUADRIVIO GROUP / CAPDESIA GROUP | ALICE PIZZA | ITALY | Restaurants / Chains |
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| 04/2024 | QUADRIVIO GROUP | FILIPPO DE LAURENTIIS | ITALY | Fashion & Leather Goods |
| 08/2023 | QUADRIVIO GROUP | THE PRIVATE CLINIC (TPC) | UNITED KINGDOM | Aesthetic & Cosmetic Clinics |
REFERENCES
Valuation range: EV €100–350M
Revenue range: €50–100M
EBITDA range: €5–25M
EV/Revenue range: 2x - 6x
EV/EBITDA range: 10x - 18x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LES SECRETS DE LOLY by QUADRIVIO GROUP are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: quadrivio group