At what enterprise value was LES SECRETS DE LOLY acquired in 2026?

During the acquisition of LES SECRETS DE LOLY by QUADRIVIO GROUP in 2026, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of LES SECRETS DE LOLY when it was acquired by QUADRIVIO GROUP?

The estimated EV/EBITDA multiple for LES SECRETS DE LOLY is in the range of 10x - 18x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

When was LES SECRETS DE LOLY acquired by QUADRIVIO GROUP?

LES SECRETS DE LOLY was acquired by QUADRIVIO GROUP in 2026.

What was the revenue of LES SECRETS DE LOLY at the time of the deal?

The revenue of LES SECRETS DE LOLY at the time of the deal is estimated to be in the range of 50M - 100M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of LES SECRETS DE LOLY during the acquisition?

LES SECRETS DE LOLY's EBITDA is estimated to be in the range of 5M - 25M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the LES SECRETS DE LOLY acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the LES SECRETS DE LOLY deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://bebeez.it/private-equity/quadrivio-guarda-alla-francese-secrets-de-loly-controllata-dalla-fondatrice-kelly-massol-e-partecipata-da-quilvest-capital-partners-deal-da-160-180mln/

← DATABASE

Home Database Retail & ConsumerLES SECRETS DE LOLY

01/2026

LES SECRETS DE LOLY acquired by QUADRIVIO GROUP

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 100M - 350M EUR

Context

Quadrivio Group is in advanced negotiations to acquire a majority stake in Les Secrets de Loly. The Italian fund prevailed in a competitive auction process. The current minority investor, Quilvest Capital Partners (who entered in 2022), is expected to exit. Founder and CEO Kelly Massol will reinvest a significant portion of her proceeds and remain a key shareholder to drive the next phase of growth. The deal is expected to close in February 2026.

It is worth noting that the fund Quilvest Capital Partners took control of Les Secrets De Loly through an LBO in 2022.

LES SECRETS DE LOLY, which reported an EBITDA margin of in 2019, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.9x).

-> Deep-dive in Retail & Consumer market trends

Target

Founded in 2009 by Kelly Massol, Les Secrets de Loly is the French leader in natural haircare products specifically designed for wavy, curly, coily, and kinky hair (textured hair). Originally a blog/DTC brand, it has successfully expanded into omnichannel retail (Sephora, pharmacies). The brand is known for its "clean" formulas and strong community engagement.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2019

2018

Other operations with LES SECRETS DE LOLY

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
03/2022	QUILVEST CAPITAL PARTNERS	LES SECRETS DE LOLY	FRANCE	Hygiene & Beauty Brands

REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 50M - 100M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LES SECRETS DE LOLY by QUADRIVIO GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: quadrivio group