At what enterprise value was HELLY HANSEN acquired in 2025?

During the acquisition of HELLY HANSEN by KONTOOR BRANDS in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.3x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of HELLY HANSEN when it was acquired by KONTOOR BRANDS?

The estimated EV/EBITDA multiple for HELLY HANSEN is in the range of 10x - 18x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.3x. Join our community for free to access full valuation data and industry trends.

When was HELLY HANSEN acquired by KONTOOR BRANDS?

HELLY HANSEN was acquired by KONTOOR BRANDS in 2025.

What was the revenue of HELLY HANSEN at the time of the deal?

The revenue of HELLY HANSEN at the time of the deal is estimated to be in the range of 450M - 900M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of HELLY HANSEN during the acquisition?

HELLY HANSEN's EBITDA is estimated to be in the range of 50M - 100M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the HELLY HANSEN acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the HELLY HANSEN deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.kontoorbrands.com/news-media/press-release/200/kontoor-brands-completes-acquisition-of-helly-hansen

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Home Database Retail & ConsumerHELLY HANSEN

06/2025

HELLY HANSEN

Acquired by

KONTOOR BRANDS

NORWAY Consumer Products / Fashion & Apparel EV 500M - 1.5b EUR

HELLY HANSEN acquired by KONTOOR BRANDS

NORWAY Consumer Products / Fashion & Apparel EV 500M - 1.5b EUR

Context

Kontoor Brands has completed the acquisition of 100% of Helly Hansen, marking a transformative step in the group’s portfolio expansion strategy. This acquisition significantly increases Kontoor’s geographic diversification, particularly in Europe and the technical outdoor segment, while providing a powerful "third pillar" alongside Wrangler and Lee. The strategic rationale for the deal is to capitalize on the high-growth "Technical Workwear" and "Outdoor" categories, where Helly Hansen holds a leading global position. The transaction is expected to be immediately accretive to Kontoor’s revenue, adjusted earnings per share, and cash flow in fiscal 2025. By integrating Helly Hansen into its global platform, Kontoor intends to leverage its large-scale supply chain and US retail relationships to accelerate the brand's growth in the North American market. The deal represents a shift toward a more technical and premium brand mix, insulating the group from the cyclicality of the core denim market.

HELLY HANSEN, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a level LOGIN the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 1877, Helly Hansen is a world-renowned Norwegian brand specializing in professional-grade gear for ocean and mountain environments. The company’s product portfolio is divided into high-performance sailing gear, premium ski apparel, and technical workwear designed for harsh industrial climates. Its business model integrates advanced textile innovation, such as the proprietary Helly Tech® waterproof and breathable membranes, with a global multi-channel distribution strategy. Helly Hansen serves professional athletes, outdoor enthusiasts, and industrial workers in over 40 countries. By maintaining a strong heritage of Scandinavian design and functional excellence, the brand has established a dominant position in the "Technical Outdoor" segment, characterized by high consumer loyalty and premium price positioning across both wholesale and direct-to-consumer channels.

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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 450M - 900M EUR

EBITDA range: 50M - 100M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of HELLY HANSEN by KONTOOR BRANDS are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: helly hansen

Acquirer: kontoor brands