At what enterprise value was LAFRETO OUTDOOR (GLISS SHOP) acquired in 2021?

During the acquisition of LAFRETO OUTDOOR (GLISS SHOP) by SOCIETE GENERALE CAPITAL PARTENAIRES in 2021, the transaction's Enterprise Value is estimated to be in the range of 10M - 30M EUR.

What was the revenue of LAFRETO OUTDOOR (GLISS SHOP) at the time of the deal?

The revenue of LAFRETO OUTDOOR (GLISS SHOP) at the time of the deal is estimated to be in the range of 10M - 30M EUR.

How is the data for the LAFRETO OUTDOOR (GLISS SHOP) acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the LAFRETO OUTDOOR (GLISS SHOP) deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://fr.fashionnetwork.com/news/Levees-de-fonds-dans-le-sport-pour-les-distributeurs-ekosport-et-glisshop,1363367.html

What is the average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026?

The average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026 is 15.1x.

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Home Database TMT (Tech, Media, Telecom)LAFRETO OUTDOOR (GLISS SHOP)

12/2021

LAFRETO OUTDOOR (GLISS SHOP) acquired by SOCIETE GENERALE CAPITAL PARTENAIRES

FRANCE Media & Internet / E-commerce & Marketplaces / Specialized E-commerce EV 10M - 30M EUR

Context

Societe Generale Capital Partenaires (SGCP) invested EUR1.5 million into the holding company of Groupe LAFRETO. This capital injection is strategically aimed at reducing the group's seasonality exposure. Historically dominant in winter sports, the group has set a target to balance its revenue stream to a 50/50 split between winter and summer activities (leveraging its Golf and Water Sports divisions). The funds will also accelerate international expansion—currently, only the Glisshop brand has a significant footprint outside France (35% of sales) in markets like the UK, Germany, and Spain. Furthermore, the investment supports a recruitment plan for 20 positions and potential future external growth operations.

LAFRETO OUTDOOR (GLISS SHOP), which reported an EBITDA margin of in 2020, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).

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Target

Founded in 1997 and headquartered near Clermont-Ferrand, Groupe LAFRETO is a historical pioneer in the French specialized sports e-commerce market. Originally a family business, it has grown into a European player operating a "phygital" model that combines online retail with physical expertise. The group manages three distinct vertical platforms: 'Glisshop' (winter sports equipment with over 250 brands and 10,000 products), 'Monsieurgolf' (golf equipment and apparel), and 'Glisse-Proshop' (water sports gear, acquired in 2021).

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Similar deals in Media & Internet

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
12/2022	LAVAZZA	MAXICOFFEE	FRANCE	E-commerce & Marketplaces
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12/2021	CONSTELLATION AUTOMOTIVE	CARNEXT	UNITED KINGDOM	E-commerce & Marketplaces
07/2021	PERMIRA	ADEVINTA	NORWAY	E-commerce & Marketplaces
04/2021	HIVEST CAPITAL PARTNERS	VIDELIO	FRANCE	Audiovisual Production
02/2021	INSIGHT PARTNERS	IAD	FRANCE	E-commerce & Marketplaces
12/2020	PERMIRA	BOATS GROUP	UNITED STATES	E-commerce & Marketplaces
12/2020	JOHN WILEY & SONS	HINDAWI	UNITED KINGDOM	Content & Publishing
12/2020	PROVIDENCE EQUITY PARTNERS	LA CENTRALE	FRANCE	E-commerce & Marketplaces
10/2020	B & CAPITAL	123 ELEC	FRANCE	Specialized E-commerce

REFERENCES

Valuation range: EV 10M - 30M EUR

Revenue range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LAFRETO OUTDOOR (GLISS SHOP) by SOCIETE GENERALE CAPITAL PARTENAIRES are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: societe generale capital partenaires