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12/2021

LAFRETO OUTDOOR (GLISS SHOP) acquired by SOCIETE GENERALE CAPITAL PARTENAIRES

FRANCE Media & Internet / E-commerce & Marketplaces / Specialized E-commerce EV 10M - 30M EUR

Context

Societe Generale Capital Partenaires (SGCP) invested EUR1.5 million into the holding company of Groupe LAFRETO. This capital injection is strategically aimed at reducing the group's seasonality exposure. Historically dominant in winter sports, the group has set a target to balance its revenue stream to a 50/50 split between winter and summer activities (leveraging its Golf and Water Sports divisions). The funds will also accelerate international expansion—currently, only the Glisshop brand has a significant footprint outside France (35% of sales) in markets like the UK, Germany, and Spain. Furthermore, the investment supports a recruitment plan for 20 positions and potential future external growth operations.

LAFRETO OUTDOOR (GLISS SHOP), which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.4x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 1997 and headquartered near Clermont-Ferrand, Groupe LAFRETO is a historical pioneer in the French specialized sports e-commerce market. Originally a family business, it has grown into a European player operating a "phygital" model that combines online retail with physical expertise. The group manages three distinct vertical platforms: 'Glisshop' (winter sports equipment with over 250 brands and 10,000 products), 'Monsieurgolf' (golf equipment and apparel), and 'Glisse-Proshop' (water sports gear, acquired in 2021).

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Historical Financials (EUR)

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REFERENCES

Valuation range: EV 10M - 30M EUR

Revenue range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LAFRETO OUTDOOR (GLISS SHOP) by SOCIETE GENERALE CAPITAL PARTENAIRES are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: societe generale capital partenaires