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M&A

LAFRETO OUTDOOR (GLISS SHOP)

Acquired by

SOCIETE GENERALE CAPITAL PARTENAIRES

FRANCE Media & Internet EV [1m EUR - 100m EUR] 12/2021

Target

LAFRETO OUTDOOR (GLISS SHOP)

Acquirer

SOCIETE GENERALE CAPITAL PARTENAIRES

Context

Societe Generale Capital Partenaires (SGCP) invested EUR1.5 million into the holding company of Groupe LAFRETO. This capital injection is strategically aimed at reducing the group's seasonality exposure. Historically dominant in winter sports, the group has set a target to balance its revenue stream to a 50/50 split between winter and summer activities (leveraging its Golf and Water Sports divisions). The funds will also accelerate international expansion—currently, only the Glisshop brand has a significant footprint outside France (35% of sales) in markets like the UK, Germany, and Spain. Furthermore, the investment supports a recruitment plan for 20 positions and potential future external growth operations.

The transaction values LAFRETO OUTDOOR (GLISS SHOP) at an EV/Revenue multiple of LOGIN.

This transaction is part of the TMT (Tech, Media, Telecom) industry, which currently tracks an average EBITDA multiple of 13.1x since the beginning of 2026, 4.7% decrease compared to 2025. This data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 1997 and headquartered near Clermont-Ferrand, Groupe LAFRETO is a historical pioneer in the French specialized sports e-commerce market. Originally a family business, it has grown into a European player operating a "phygital" model that combines online retail with physical expertise. The group manages three distinct vertical platforms: 'Glisshop' (winter sports equipment with over 250 brands and 10,000 products), 'Monsieurgolf' (golf equipment and apparel), and 'Glisse-Proshop' (water sports gear, acquired in 2021).

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

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2020
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2019
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Other operations with LAFRETO OUTDOOR (GLISS SHOP)

mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.