Lavazza announced the acquisition of 100% of the share capital of MaxiCoffee, France’s leading coffee‑focused online and multi‑channel platform, with a view to strengthening its position in the French market and expanding its e‑commerce footprint. The transaction is structured as a full‑control purchase, with Lavazza becoming the majority owner while current founder and Chairman Christophe Brancato retains a minority stake and continues to lead the company at the operational level. Lavazza’s rationale is to embed a leading French multi‑brand coffee retailer within its own international network, thereby gaining instant scale in B2C and B2B channels and accelerating its digital presence without diluting MaxiCoffee’s established business model. The deal is also aligned with the group’s broader strategy of diversifying its Go‑to‑Market approach, integrating retail and e‑commerce expertise into a largely brand‑and‑manufacturing‑oriented portfolio.

MAXICOFFEE, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (13.4x).

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