MAXICOFFEE acquired by LAVAZZA

MaxiCoffee is a French coffee‑focused retail and e‑commerce company specializing in the sourcing, marketing, and distribution of coffee brands, coffee machines, and related accessories. Founded in 2007 on the shores of the Arcachon basin in the Southwest of France, the group has grown into one of the leading coffee‑retail platforms in the country, serving both private consumers and professional clients such as hotels, restaurants, offices, and small shops. The business operates through a multi‑channel model combining an online marketplace, a network of around 60 professional agencies, and several concept stores that showcase coffee culture and equipment. MaxiCoffee’s platform offers more than 350 coffee brands and around 8,000 products, positioning it as a “phygital” operator at the intersection of digital convenience and experience‑driven retail. The group also runs a dedicated “Ecole du Café” with locations in Bordeaux, Marseille, and Paris, providing training on coffee preparation and roasting, which reinforces its image as a premium educator and service partner rather than a simple commodity retailer.