Maxicoffee acquired by Lavazza

FRANCE Media & Internet / E-commerce & Marketplaces REV €250–500M

Context

Lavazza announced the acquisition of 100% of the share capital of MaxiCoffee, France’s leading coffee‑focused online and multi‑channel platform, with a view to strengthening its position in the French market and expanding its e‑commerce footprint. The transaction is structured as a full‑control purchase, with Lavazza becoming the majority owner while current founder and Chairman Christophe Brancato retains a minority stake and continues to lead the company at the operational level. Lavazza’s rationale is to embed a leading French multi‑brand coffee retailer within its own international network, thereby gaining instant scale in B2C and B2B channels and accelerating its digital presence without diluting MaxiCoffee’s established business model. The deal is also aligned with the group’s broader strategy of diversifying its Go‑to‑Market approach, integrating retail and e‑commerce expertise into a largely brand‑and‑manufacturing‑oriented portfolio.

Maxicoffee, which reported an EBITDA margin of [members only] in 2021, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average observed in the TMT (Tech, Media, Telecom) sector (15.2x in 2022).

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Target

MaxiCoffee is a French coffee‑focused retail and e‑commerce company specializing in the sourcing, marketing, and distribution of coffee brands, coffee machines, and related accessories. Founded in 2007 on the shores of the Arcachon basin in the Southwest of France, the group has grown into one of the leading coffee‑retail platforms in the country, serving both private consumers and professional clients such as hotels, restaurants, offices, and small shops. The business operates through a multi‑channel model combining an online marketplace, a network of around 60 professional agencies, and several concept stores that showcase coffee culture and equipment. MaxiCoffee’s platform offers more than 350 coffee brands and around 8,000 products, positioning it as a “phygital” operator at the intersection of digital convenience and experience‑driven retail. The group also runs a dedicated “Ecole du Café” with locations in Bordeaux, Marseille, and Paris, providing training on coffee preparation and roasting, which reinforces its image as a premium educator and service partner rather than a simple commodity retailer.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2021

2020

Other operations with Lavazza

Other operations with Lavazza
Date	Acquirer	Target	Country	Sector
10/2018	LAVAZZA	MARS DRINKS	UNITED STATES	Soft Drinks

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REFERENCES

Revenue range: REV €250–500M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Maxicoffee by Lavazza are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: maxicoffee

Acquirer: lavazza

FAQ

What transaction does this page cover?

This page covers Lavazza’s acquisition of 100% of Maxicoffee, a French company specialised in E-commerce & Marketplaces, in 2022.

What was Maxicoffee’s revenue at the time of the deal?

At the time of the transaction, Maxicoffee’s annual revenue was estimated within the €250–500M range (FY 2021). Detailed financial figures are available to members.

How does the valuation of Maxicoffee compare to benchmarks in the TMT (Tech, Media, Telecom) sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. Nevertheless, transactions tracked by mynth in this sector reveal an average benchmark multiple of 15.2x EBITDA during 2022.

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

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