mynth
12/2022

MAXICOFFEE acquired by LAVAZZA

FRANCE Media & Internet / E-commerce & Marketplaces REV 250M - 500M EUR

Context

Lavazza announced the acquisition of 100% of the share capital of MaxiCoffee, France’s leading coffee‑focused online and multi‑channel platform, with a view to strengthening its position in the French market and expanding its e‑commerce footprint. The transaction is structured as a full‑control purchase, with Lavazza becoming the majority owner while current founder and Chairman Christophe Brancato retains a minority stake and continues to lead the company at the operational level. Lavazza’s rationale is to embed a leading French multi‑brand coffee retailer within its own international network, thereby gaining instant scale in B2C and B2B channels and accelerating its digital presence without diluting MaxiCoffee’s established business model. The deal is also aligned with the group’s broader strategy of diversifying its Go‑to‑Market approach, integrating retail and e‑commerce expertise into a largely brand‑and‑manufacturing‑oriented portfolio.

MAXICOFFEE, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

MaxiCoffee is a French coffee‑focused retail and e‑commerce company specializing in the sourcing, marketing, and distribution of coffee brands, coffee machines, and related accessories. Founded in 2007 on the shores of the Arcachon basin in the Southwest of France, the group has grown into one of the leading coffee‑retail platforms in the country, serving both private consumers and professional clients such as hotels, restaurants, offices, and small shops. The business operates through a multi‑channel model combining an online marketplace, a network of around 60 professional agencies, and several concept stores that showcase coffee culture and equipment. MaxiCoffee’s platform offers more than 350 coffee brands and around 8,000 products, positioning it as a “phygital” operator at the intersection of digital convenience and experience‑driven retail. The group also runs a dedicated “Ecole du Café” with locations in Bordeaux, Marseille, and Paris, providing training on coffee preparation and roasting, which reinforces its image as a premium educator and service partner rather than a simple commodity retailer.

Ent. Value

LOGIN

Equity Value

LOGIN

Multiples

EV / Revenue

LOGIN

EV / EBITDA

LOGIN

EV / EBIT

LOGIN

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2021
LOGIN
LOGIN
LOGIN
2020
LOGIN
LOGIN
LOGIN

Similar deals in TMT (Tech, Media, Telecom)

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
06/2023TOWERBROOK / BANIJAY GROUPTHE INDEPENDENTSFRANCEMedia & Internet

The Independents finalized a $400 million fundraising round led by TowerBrook and FL Entertainment, representing a massive secondary leveraged growth operation. This investment, which followed a successful debt financing round led by BIL, Société Générale, and others, is intended to accelerate the group's international expansion and acquisition strategy. The group's ambition is to more than double in size by 2025. The deal allowed for the exit of Cathay Capital while providing the financial backing for the group to further consolidate its position as a "one-stop-shop" partner for iconic luxury brands worldwide.

05/2023TOWERBROOKINFOPRO DIGITALFRANCEMedia & Internet

This transaction represents a renewed leveraged buyout where the incumbent private equity majority shareholder reinvests through its latest flagship fund to maintain absolute corporate control. The operation is executed in seamless alignment with the founding executive and the broader management team, who remain deeply involved in the capital structure. This strategic capital reorganization provides renewed stability and enhanced financial capabilities without altering the existing governance. The primary rationale underpinning this renewed partnership is to aggressively accelerate the company's geographic expansion through a balanced combination of robust organic growth and targeted external acquisitions.

01/2022SEVENTURE PARTNERS / KIMA VENTURESHARDLOOPFRANCEMedia & Internet

Hardloop completed a EUR3 million funding round to accelerate the development of its technological platform and support its European expansion. The round was led by historical investors Seventure Partners and SGPA, alongside a pool of Business Angels and banking partners (Banque Palatine, LCL, Societe Generale). A key component of this transaction is the opening of the company's capital to its employees, allowing the first wave of staff to become shareholders alongside the founders.

12/2021CONSTELLATION AUTOMOTIVECARNEXTUNITED KINGDOMMedia & Internet

The acquisition of CarNext by Constellation Automotive Group creates a leading European digital used car marketplace, selling more than 2.5 million cars annually for a Gross Merchandise Value of €21bn. The combination of CarNext and Constellation expands the group's vertically integrated C2B, B2B, and B2C marketplace model across seven major European countries, allowing the group to reach unmatched scale. The addition of CarNext's proprietary data analytics and historic European used car transaction data will give Constellation an edge in terms of data and technology excellence. The deal is expected to further boost Constellation's growth across the UK and continental Europe, and comes after the combined group raised more than €2bn this year. The acquisition will allow Constellation to combine the scale of its respective marketplaces to lead the digital transformation of the used car market across Europe.

12/2021SOCIETE GENERALE CAPITAL PARTENAIRESLAFRETO OUTDOOR (GLISS SHOP)FRANCEMedia & Internet

Societe Generale Capital Partenaires (SGCP) invested EUR1.5 million into the holding company of Groupe LAFRETO. This capital injection is strategically aimed at reducing the group's seasonality exposure. Historically dominant in winter sports, the group has set a target to balance its revenue stream to a 50/50 split between winter and summer activities (leveraging its Golf and Water Sports divisions). The funds will also accelerate international expansion—currently, only the Glisshop brand has a significant footprint outside France (35% of sales) in markets like the UK, Germany, and Spain. Furthermore, the investment supports a recruitment plan for 20 positions and potential future external growth operations.

04/2021HIVEST CAPITAL PARTNERSVIDELIOFRANCEMedia & Internet

This transaction is a public-to-private leveraged buyout. The newly formed consortium, acting in concert, signed a binding investment protocol to execute a simplified tender offer aimed at acquiring all outstanding floating shares and delisting the target from the stock exchange. The complex operational structure involves the incoming private equity firm directly acquiring a significant minority stake in the listed entity, coupled with a simultaneous direct equity injection and share purchase within the historical owners' overarching holding company. Together, the concerted parties aim to secure absolute total control over the enterprise.

12/2020JOHN WILEY & SONSHINDAWIUNITED KINGDOMMedia & Internet

This transaction represents a strategic corporate acquisition wherein John Wiley & Sons assumes full control of Hindawi. Facilitated by the exclusive advisory of a premier investment bank, the operation allows the acquirer to significantly expand its footprint in the rapidly growing open-access publishing market. The primary strategic rationale underpinning this consolidation is to directly integrate Hindawi's specialized, tech-enabled publishing infrastructure into John Wiley & Sons' massive global network, thereby creating an undisputed leader in the academic research and intellectual property ecosystem.

12/2020PROVIDENCE EQUITY PARTNERSLA CENTRALEFRANCEMedia & Internet

US private equity firm Providence Equity Partners has entered into exclusive negotiations to acquire a majority controlling stake in Groupe La Centrale, France's premier automotive classifieds provider. Following a competitive auction process advised by Lazard, Providence successfully secured the deal over competing bidder AutoScout24. German media conglomerate Axel Springer, which had owned the platform since 2014, is divesting its majority control but will roll over equity to retain a minority shareholder position. The transaction is expected to reach completion in the first quarter of 2021, subject to customary works council consultations and antitrust regulatory clearances. For Providence Equity Partners, the buyout secures a robust platform to drive technological innovation and expand value-added services across the entire vehicle lifecycle, benefiting both automotive dealers and individual drivers. Leveraging Groupe La Centrale's four core brands (La Centrale, Promoneuve, Caradisiac, and MaVoitureCash) and its massive audience of 40 million monthly visitors, the sponsor intends to significantly accelerate the company's organic growth trajectory. For the exiting majority owner Axel Springer, the partial realization facilitates a strategic realignment, allowing the media group to concentrate its ongoing investments and operational focus strictly on its core digital classifieds verticals: real estate and jobs.

10/2020B & CAPITAL123 ELECFRANCEMedia & Internet

B&Capital acquired a majority stake in 123Elec. This transaction allowed the historical investor Capelia to exit while providing the company with a robust financial structure and senior debt to fuel its next expansion phase.

09/2020BIP CAPITAL PARTNERSLA BOUTIQUE OFFICIELLE.COMFRANCEMedia & Internet

BIP Capital Partners has successfully completed a leveraged buyout (LBO) of La Boutique Officielle.com, acquiring a majority stake from previous institutional shareholders (of which Azulis Capital). This strategic transaction marks a significant milestone in the evolution of the e-commerce platform, following a period of sustained organic growth and targeted investments in digital infrastructure. The rationale for the transaction is based on the demonstrated resilience of La Boutique Officielle.com's integrated business model in the face of global market fluctuations, as well as its unique ability to manage logistics and technological development internally, without relying on external financing. This operational autonomy and strategic flexibility have convinced BIP Capital Partners of the opportunity to strengthen its investment portfolio with this acquisition. The combination of La Boutique Officielle.com's operational expertise and BIP Capital Partners' financial and strategic support is expected to enable the company to continue its expansion and consolidate its leadership position in the online market for "streetwear" products.

REFERENCES

Revenue range: 250M - 500M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MAXICOFFEE by LAVAZZA are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: maxicoffee

Acquirer: lavazza