At what enterprise value was PRIMROSE acquired in 2018?

You can find the full valuation details of PRIMROSE on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 14.4x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PRIMROSE when it was acquired by ROCKPOOL INVESTMENTS?

The exact EV/EBITDA multiple for PRIMROSE is available on mynth capital. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 14.4x. Join our community for free to access full valuation data and industry trends.

When was PRIMROSE acquired by ROCKPOOL INVESTMENTS?

PRIMROSE was acquired by ROCKPOOL INVESTMENTS in 2018.

What was the revenue of PRIMROSE at the time of the deal?

The revenue of PRIMROSE at the time of the deal is estimated to be in the range of 25M - 50M GBP. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PRIMROSE during the acquisition?

PRIMROSE's EBITDA is estimated to be in the range of 0M - 5M GBP. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PRIMROSE acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PRIMROSE deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.privateequitywire.co.uk/rockpool-invests-online-garden-products-retailer-primrose/

← DATABASE

Home Database TMT (Tech, Media, Telecom)PRIMROSE

09/2018

PRIMROSE acquired by ROCKPOOL INVESTMENTS

UNITED KINGDOM Media & Internet / E-commerce & Marketplaces / Specialized E-commerce REV 25M - 50M GBP

Context

Rockpool Investments acquired a majority stake in Primrose in a management buyout from its previous backer, BGF (Business Growth Fund). The transaction was supported by senior loans and a revolving credit facility provided by OakNorth Bank. The strategic rationale centered on professionalizing the leadership team and investing in e-commerce systems and customer experience to capitalize on the demographic trend of "mature, home-owning consumers" increasingly shopping for garden leisure products online.

PRIMROSE, which reported an EBITDA margin of LOGIN in 2017, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.4x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Primrose is Europe's largest online-only garden products retailer. It offers a specialized range of over 10,000 products, including water features, awnings, sail shades, and planters. The company operates a lean, digital-first business model, sourcing products from the Far East and selling directly to consumers via dedicated UK and European websites. At the time of the deal, its sales were geographically diversified: 50% UK, 25% Europe, and 25% through third-party intermediaries.

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REFERENCES

Revenue range: 25M - 50M GBP

EBITDA range: 0M - 5M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PRIMROSE by ROCKPOOL INVESTMENTS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: rockpool investments