When was PRIMELIS acquired by INITIATIVE & FINANCE?

PRIMELIS was acquired by INITIATIVE & FINANCE in 2018.

What was the revenue of PRIMELIS at the time of the deal?

The revenue of PRIMELIS at the time of the deal is estimated to be in the range of 5M - 25M EUR.

How is the data for the PRIMELIS acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PRIMELIS deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.initiative-finance.com/participation/primelis/

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Home Database TMT (Tech, Media, Telecom)PRIMELIS

12/2018

PRIMELIS acquired by INITIATIVE & FINANCE

FRANCE Media & Internet / Content & Publishing / Digital Marketing, SEO, SEA, Data Analytics REV 5M - 25M EUR

Context

Initiative & Finance has invested €11M into Primelis to support its ambition of becoming the European leader in organic search (SEO). This investment follows a period of strong performance where the agency successfully met its previous three-year revenue target of €5M. The funding is specifically intended to support the agency's organic development and its initial external growth projects, which were already under review at the time of the transaction.

PRIMELIS, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (15.3x).

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Target

Primelis is a high-growth digital marketing agency that has evolved into a "SaaS-enabled" platform, specializing in organic search (SEO), paid search (SEA), and social media advertising. Originally a pure consulting firm, the company shifted its strategy in 2017 to develop proprietary tracking and optimization software. These tools, which were initially for internal use by consultants, are now marketed directly to advertisers as a standalone or bundled SaaS offering. This hybrid model allows the firm to act as a "tech-tooled agency" or a "consultancy-backed SaaS platform," effectively using technology as a Trojan horse to enter major accounts.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

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2018

2017

Other operations with PRIMELIS

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
03/2024	SAGARD	PRIMELIS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics

REFERENCES

Revenue range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PRIMELIS by INITIATIVE & FINANCE are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: primelis

Acquirer: initiative & finance