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07/2021

JIMMY FAIRLY acquired by HLD

FRANCE Consumer Products / Fashion & Apparel EV 100M - 350M EUR

Context

HLD acquired a majority stake in Jimmy Fairly, allowing the exit of minority shareholders Experienced Capital (who held >40%) and historical seed investor Odyssee Venture. The founders reinvested significantly alongside HLD. The transaction concludes a competitive process managed by Lazard. HLD's entry aims to accelerate the brand's international expansion (beyond the UK) and scale the network to reach a revenue ambition of EUR500M in the long term.

JIMMY FAIRLY, which reported an EBITDA margin of in 2020, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.9x).

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Target

Founded in 2011 by Antonin Chartier and Sacha Bostoni, Jimmy Fairly is a French eyewear brand operating on a DNVB model. It controls its entire value chain: design, assembly (in France), and exclusive distribution via its physical network (60 stores in 2021) and e-commerce site. The brand is known for its strong social media marketing and charitable positioning.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2020
2019

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REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 25M - 50M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of JIMMY FAIRLY by HLD are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: jimmy fairly

Acquirer: hld