JIMMY FAIRLY acquired by HLD
Context
HLD acquired a majority stake in Jimmy Fairly, allowing the exit of minority shareholders Experienced Capital (who held >40%) and historical seed investor Odyssee Venture. The founders reinvested significantly alongside HLD. The transaction concludes a competitive process managed by Lazard. HLD's entry aims to accelerate the brand's international expansion (beyond the UK) and scale the network to reach a revenue ambition of EUR500M in the long term.
JIMMY FAIRLY, which reported an EBITDA margin of in 2020, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.9x).
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Target
Founded in 2011 by Antonin Chartier and Sacha Bostoni, Jimmy Fairly is a French eyewear brand operating on a DNVB model. It controls its entire value chain: design, assembly (in France), and exclusive distribution via its physical network (60 stores in 2021) and e-commerce site. The brand is known for its strong social media marketing and charitable positioning.
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| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 10/2021 | ARDIAN | KAPTEN & SO | GERMANY | Fashion & Apparel |
| 08/2021 | AUTHENTIC BRANDS GROUP | REEBOK INTERNATIONAL | UNITED STATES | Other Sports |
| 06/2021 | EQUIP CAPITAL | RYDE | NORWAY | Cycling & Micromobility |
| 04/2021 | EURAZEO | AROMA-ZONE | FRANCE | Hygiene & Beauty Brands |
| 12/2020 | PERMIRA | GOLDEN GOOSE | ITALY | Fashion & Apparel |
| 11/2020 | NORDIC CAPITAL | BRITAX CHILDCARE | UNITED KINGDOM | Personal & Household |
| 11/2020 | 3I | MPM | UNITED KINGDOM | Pet Care |
| 09/2020 | IK PARTNERS | Forthglade | UNITED KINGDOM | Pet Care |
| 03/2020 | L CATTERTON | JOTT | FRANCE | Fashion & Apparel |
| 10/2019 | CAPITAL CROISSANCE | ONATERA | FRANCE | Hygiene & Beauty Brands |
REFERENCES
Valuation range: EV 100M - 350M EUR
Revenue range: 25M - 50M EUR
EBITDA range: 5M - 25M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: jimmy fairly
Acquirer: hld