JIMMY FAIRLY
Acquired by
HLD
JIMMY FAIRLY acquired by HLD
Target
JIMMY FAIRLY
Acquirer
HLD
Context
HLD acquired a majority stake in Jimmy Fairly, allowing the exit of minority shareholders Experienced Capital (who held >40%) and historical seed investor Odyssee Venture. The founders reinvested significantly alongside HLD. The transaction concludes a competitive process managed by Lazard. HLD's entry aims to accelerate the brand's international expansion (beyond the UK) and scale the network to reach a revenue ambition of EUR500M in the long term.
JIMMY FAIRLY, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the 10.9x average currently observed in the Retail & Consumer sector.
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Target
Founded in 2011 by Antonin Chartier and Sacha Bostoni, Jimmy Fairly is a French eyewear brand operating on a DNVB model. It controls its entire value chain: design, assembly (in France), and exclusive distribution via its physical network (60 stores in 2021) and e-commerce site. The brand is known for its strong social media marketing and charitable positioning.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with JIMMY FAIRLY
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