JIMMY FAIRLY acquired by HLD
Context
HLD acquired a majority stake in Jimmy Fairly, allowing the exit of minority shareholders Experienced Capital (who held >40%) and historical seed investor Odyssee Venture. The founders reinvested significantly alongside HLD. The transaction concludes a competitive process managed by Lazard. HLD's entry aims to accelerate the brand's international expansion (beyond the UK) and scale the network to reach a revenue ambition of EUR500M in the long term.
JIMMY FAIRLY, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in Retail & Consumer market trends
Target
Founded in 2011 by Antonin Chartier and Sacha Bostoni, Jimmy Fairly is a French eyewear brand operating on a DNVB model. It controls its entire value chain: design, assembly (in France), and exclusive distribution via its physical network (60 stores in 2021) and e-commerce site. The brand is known for its strong social media marketing and charitable positioning.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (EUR)
Similar deals in Retail & Consumer
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 01/2022 | KKR | ACCELL GROUP | NETHERLANDS | Consumer Products | KKR launched a recommended cash offer to acquire all outstanding shares of Accell Group for EUR58.00 per share. The offer represents a premium of 26% over the closing price and 42% over the 3-month average |
| 10/2021 | ARDIAN | KAPTEN & SO | GERMANY | Consumer Products | Ardian Growth acquired a minority stake in Kapten & Son to support the company's international expansion and operational scaling. The investment was made through the EUR320 million Ardian Growth Fund II |
| 06/2021 | EQUIP CAPITAL | RYDE | NORWAY | Consumer Products | Equip Capital has acquired a 60% majority stake in Ryde to support the company's next phase of growth in the Nordic micromobility market. This transaction allows the founders to remain heavily involved in the company's capital and management while partnering with an investor that brings the necessary financial resources and expertise to accelerate growth |
| 04/2021 | EURAZEO | AROMA-ZONE | FRANCE | Consumer Products | Eurazeo and its partners invested �410M to acquire a majority stake in Aroma-Zone. The founding family remains significantly involved. Aroma-Zone, a French pioneer in aromatherapy, beauty, natural wellness, and DIY, is built on a digital model of direct-to-consumer sales |
| 12/2020 | PERMIRA | GOLDEN GOOSE | ITALY | Consumer Products | Permira agreed to acquire a majority stake in Golden Goose from The Carlyle Group, prevailing over rival bidder Advent International after a year-long negotiation process. This transaction represents a classic "Secondary Buyout," where a new private equity owner takes the baton to drive the next phase of growth |
| 11/2020 | 3I | MPM | UNITED KINGDOM | Consumer Products | 3i Group agreed to invest approximately 125 million to acquire a majority stake in MPM alongside the existing management team. The transaction is built on a thesis of international expansion: 3i aims to use its global network and brand building expertise to accelerate MPM's growth in North America, a key strategic priority |
| 11/2020 | NORDIC CAPITAL | BRITAX CHILDCARE | UNITED KINGDOM | Consumer Products | The Carlyle Group sold 100% of Britax Childcare to Nordic Capital following approximately five years of ownership during which revenues approximately doubled and earnings more than doubled. Carlyle had acquired the business from Britax International in October 2005 and focused its value creation strategy on geographic expansion into emerging markets, product range diversification including the launch into wheeled goods and travel systems, enhancement of the company's online presence, and continuous investment in R&D and safety technology innovation |
| 03/2020 | L CATTERTON | JOTT | FRANCE | Consumer Products | L Catterton has completed the acquisition of a majority stake in JOTT (Just Over The Top), a French brand specializing in urban outerwear. The transaction enables the fund to become the controlling shareholder alongside founders Nicolas and Mathieu Gourdikian, who retain a minority stake and remain involved in the company's governance and operational development |
| 10/2019 | CAPITAL CROISSANCE | ONATERA | FRANCE | Consumer Products | Capital Croissance, a French growth equity firm, entered the capital of Onatera through a growth equity transaction structured as a capital reorganization and recapitalization. The deal involves an equity injection alongside a reshuffling of existing shareholders, with Capital Croissance taking the place of exiting shareholder Entrepreneur Venture, which had entered the company in 2015 |
| 07/2019 | COLGATE-PALMOLIVE | FILORGA | FRANCE | Consumer Products | The transaction between Filorga and Colgate-Palmolive is a major strategic operation, which enables Colgate-Palmolive to strengthen its position in the personal care market. This acquisition allows Colgate-Palmolive to complete its range of personal care products, by integrating the expertise and products of Filorga |
REFERENCES
Valuation range: EV 100M - 350M EUR
Revenue range: 25M - 50M EUR
EBITDA range: 5M - 25M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of JIMMY FAIRLY by HLD are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: jimmy fairly
Acquirer: hld