JIMMY FAIRLY acquired by HLD
Context
HLD acquired a majority stake in Jimmy Fairly, allowing the exit of minority shareholders Experienced Capital (who held >40%) and historical seed investor Odyssee Venture. The founders reinvested significantly alongside HLD. The transaction concludes a competitive process managed by Lazard. HLD's entry aims to accelerate the brand's international expansion (beyond the UK) and scale the network to reach a revenue ambition of EUR500M in the long term.
JIMMY FAIRLY, which reported an EBITDA margin of [members only] in 2020, is valued in this transaction at an EV/EBITDA multiple of 15x–25x, representing a premium to the average currently observed in the Retail & Consumer sector (11.9x).
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Target
Founded in 2011 by Antonin Chartier and Sacha Bostoni, Jimmy Fairly is a French eyewear brand operating on a DNVB model. It controls its entire value chain: design, assembly (in France), and exclusive distribution via its physical network (60 stores in 2021) and e-commerce site. The brand is known for its strong social media marketing and charitable positioning.
Ent. Value
€100–350M
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
15x–25x
EV / EBIT
[members only]
Historical Financials (EUR)
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Other operations with HLD
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 01/2026 | HLD | ENTORIA | FRANCE | Brokerage |
| 02/2023 | HLD | INFODIS | FRANCE | Consulting & Integration |
| 09/2022 | HLD | GROUPE VILAVI | FRANCE | Brokerage |
| 08/2020 | HLD | MICROWAVE VISION (MVG) | FRANCE | Instrumentation & Measurement |
| 06/2020 | HLD | TSG (TECHNICAL SERVICES GROUP) | FRANCE | Electrical |
| 02/2018 | HLD | KILOUTOU | FRANCE | Equipment Rental |
REFERENCES
Valuation range: EV €100–350M
Revenue range: €25–50M
EBITDA range: €5–25M
EV/Revenue range: 2x - 6x
EV/EBITDA range: 15x - 25x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of JIMMY FAIRLY by HLD are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: jimmy fairly
Acquirer: hld