HOMAIR VACANCES acquired by MONTEFIORE INVESTMENT
Context
Initiating a long-term institutional transformation, this transaction sees Montefiore Investment take a controlling stake in Homair Vacances to support its primary development phase. The strategic rationale for the deal centers on the industrialization of the mobile-home rental model, moving the company beyond its artisanal roots toward a market-leading position in the "outdoor hotel" segment. At the time of entry, the group operates a modest fleet, and the partnership is designed to provide the financial stability and structural expertise required to aggressively expand the number of managed pitches across France. The investment coincides with a period of rising consumer interest in "value-for-money" domestic tourism, allowing the group to capitalize on the recurring cash-flow profile typical of standardized leisure facilities.
HOMAIR VACANCES, which reported an EBITDA margin of LOGIN in 2006, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).
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Target
Homair Vacances is a European leader in the outdoor hospitality and mobile-home holiday sector. The company operates as a vertically integrated platform, managing a vast portfolio of upscale campsites and high-quality mobile-home accommodations across key tourist destinations, including France, Italy, and Spain. Its business model, often described as "glamping" (glamour camping), focuses on providing "Club Med-style" outdoor experiences, combining the freedom of camping with premium services, water parks, and organized entertainment. Following the strategic integration of the British operator Eurocamp, the group has significantly expanded its distribution network and international customer base, particularly in Northern Europe and the UK. The company manages approximately 17,000 accommodation units across nearly 300 destinations. Strategically, Homair leverages a robust online reservation platform and a mix of owned sites and partner campsites to maintain its dominant position in the fragmented European outdoor accommodation market.
Ent. Value
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Historical Financials (EUR)
Other operations with HOMAIR VACANCES
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 06/2014 | THE CARLYLE GROUP | HOMAIR VACANCES | FRANCE | Hospitality & Leisure | The entry of The Carlyle Group as the new controlling shareholder of Homair Vacances marks the accelerating the consolidation of the fragmented European outdoor hospitality market. The operation is strategically synchronized with the simultaneous merger of the British competitor Eurocamp, a move that immediately doubles the group's operational scale and distribution capabilities |
| 06/2014 | HOMAIR VACANCES | EUROCAMP | UNITED KINGDOM | Hospitality & Leisure | Transforming the landscape of European outdoor hospitality, this transaction sees Homair Vacances acquire a full controlling stake in the British operator Eurocamp from its parent company, Holidaybreak |
REFERENCES
Revenue range: 5M - 25M EUR
EBITDA range: 5M - 25M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: homair vacances
Acquirer: montefiore investment