EUROCAMP acquired by HOMAIR VACANCES
Context
Transforming the landscape of European outdoor hospitality, this transaction sees Homair Vacances acquire a full controlling stake in the British operator Eurocamp from its parent company, Holidaybreak. The strategic rationale for the deal is the immediate doubling of the group's operational capacity and the creation of a pan-European champion with a combined fleet of 17,000 units across 300 campsites. By absorbing its major British competitor, the French group secures a dominant position in the high-value UK outbound market and gains access to a prestigious brand with high consumer trust. This industrial merger follows the successful integration of the Al Fresco brand and reflects a broader strategy to institutionalize the mobile-home holiday segment. For the seller, the divestment allows for a strategic refocusing on core activities and a strengthening of its financial structure, as mobile-home rentals were no longer considered a primary growth axis. The partnership is designed to maintain the distinct identities of the respective brands while centralizing back-office operations and technical expertise. This move highlights the accelerating consolidation of the fragmented European leisure market, where scale and multi-channel distribution are becoming critical competitive advantages for capturing the growing demand for flexible, high-quality family vacations.
EUROCAMP, which reported an EBITDA margin of LOGIN in 2014, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in Retail & Consumer market trends
Target
Founded in 1973, Eurocamp is a premier British tour operator specializing in self-catering outdoor holidays across Europe. The company operates a high-quality fleet of approximately 7,000 mobile homes and 1,500 luxury tents situated in 170 prime campsite locations. Eurocamp is renowned for its strong brand equity and deep penetration into the United Kingdom and Northern European markets, where it serves as a "top-of-mind" provider for family vacations. Its business model relies on long-term partnerships with independent campsite owners, offering curated outdoor experiences with dedicated on-site customer service. Strategically, the company bridges the gap between traditional camping and professional hospitality, maintaining a high-loyalty customer base through its extensive distribution network and focus on high-traffic tourist destinations in France, Italy, and Spain.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (EUR)
Similar deals in Retail & Consumer
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 11/2014 | TPG | PREZZO | United Kingdom | Hospitality & Leisure | TPG Capital, a U.S.-based private equity firm, agreed to acquire Prezzo plc, a publicly-listed UK casual dining chain, in a take-private transaction. The deal was structured as a recommended cash acquisition through Papa Bidco, a newly-incorporated vehicle indirectly owned by TPG funds |
| 07/2014 | GOLDEN GATE CAPITAL | RED LOBSTER SEAFOOD | UNITED STATES | Hospitality & Leisure | Golden Gate Capital completed its acquisition of Red Lobster Seafood Co. from Darden Restaurants. The transaction followed a robust competitive process and closed on July 28, 2014, with Red Lobster transitioning to private ownership under Golden Gate |
| 06/2014 | THE CARLYLE GROUP | HOMAIR VACANCES | FRANCE | Hospitality & Leisure | The entry of The Carlyle Group as the new controlling shareholder of Homair Vacances marks the accelerating the consolidation of the fragmented European outdoor hospitality market. The operation is strategically synchronized with the simultaneous merger of the British competitor Eurocamp, a move that immediately doubles the group's operational scale and distribution capabilities |
| 06/2014 | THE CARLYLE GROUP | EUROPEAN CAMPING GROUP (ECG) | FRANCE | Hospitality & Leisure | The Carlyle Group acquired a 70% majority stake in Homair Vacances (now European Camping Group) in a transaction valuing the company at over EUR300 million. Montefiore Investment, the historical sponsor since 2006, reinvested to keep a 25% minority stake |
| 05/2014 | BAIN CAPITAL | RETAIL ZOO | AUSTRALIA | Hospitality & Leisure | Bain Capital Private Equity, through funds advised by an affiliate, partnered with Retail Zoo’s founders Jeff and Janine Allis to complete the acquisition of Retail Zoo from The Riverside Company and the founders |
| 01/2014 | CARAVELLE | BELAMBRA CLUBS | FRANCE | Hospitality & Leisure | Caravelle acquired a 61% majority stake in Belambra from ACG Capital (formerly Acto/Ekkio). The transaction concluded a laborious two-year sale process during which several auctions failed to attract satisfactory bids from industrial players (Pierre & Vacances) or funds (Sagard, LBO France) |
| 11/2013 | 3I | BASIC-FIT | NETHERLANDS | Hospitality & Leisure | The investment by 3i Group plc in Basic-Fit marks a significant milestone in the company's growth journey. The strategic rationale behind the deal is to support Basic-Fit's further domestic and international expansion, leveraging 3i's extensive experience in the retail discount market and its network of professionals |
| 11/2013 | CALEDONIA INVESTMENTS | PARK HOLIDAYS | UNITED KINGDOM | Hospitality & Leisure | Caledonia Investments has successfully completed a capital restructuring of Park Holidays, acquiring a majority stake in the holiday park operator. This transaction is part of a strategic plan to support the company's growth, which generated an EBITDA of over £20 million for the year ended December 31, 2012 |
| 10/2013 | VALEDO PARTNERS | JOE & THE JUICE | DENMARK | Hospitality & Leisure | Valedo Partners acquired a majority stake in Joe & the Juice in 2013, with founder and CEO Kaspar Basse retaining a minority equity position and remaining in the management role. The deal is structured as a classic small‑LBO, with Valedo partnering alongside Basse and a group of key employees who also take equity stakes, thereby aligning incentives for a value‑creation phase focused on geographic expansion and brand‑building |
| 09/2013 | CBPE CAPITAL | CÔTE RESTAURANTS | UNITED KINGDOM | Hospitality & Leisure | The acquisition of Côte Restaurants by CBPE Capital in September 2013 stands as a landmark transaction in the UK casual dining sector, representing the transition of a founder-led "boutique" brand into a professionalized, scalable national platform |
REFERENCES
Revenue range: 100M - 200M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of EUROCAMP by HOMAIR VACANCES are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: eurocamp
Acquirer: homair vacances