ASMODEE GROUP acquired by MONTEFIORE INVESTMENT
Context
Montefiore Investment acquired a 60% majority stake in Asmodee Group from its founders and the minority investor Naxicap. This transaction marked the first investment of Montefiore’s second fund (€120M) and was structured to support the international ambitions of the founder. The strategic rationale for the deal was based on the "resilience of traditional play" in the face of digital entertainment. Montefiore identified a societal paradox where increased digital connectivity actually fuels the demand for physical, social activities like board gaming. Under this partnership, the strategy shifted from self-financed organic growth to an aggressive "Focus and Growth" model. The objective was to professionalize Asmodee’s marketing, treating board games as high, impact consumer "brands" similar to the luxury or spirits industries, and to replicate its successful French distribution and publishing model across new European and international territories.
ASMODEE GROUP, which reported an EBITDA margin of LOGIN in 2006, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).
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Target
Asmodee is a global leader in the board game industry, managing an extensive ecosystem of over 20 internal studios and a portfolio of 400+ intellectual properties, including Catan, Ticket to Ride, and Pandemic. Following its IPO in Stockholm in early 2025, the group has returned to its historical strategy of aggressive external growth. Asmodee’s investment thesis centers on acquiring specialized studios to consolidate high-value IP and leverage its world-class international distribution network. The group has been built through successive LBOs (Montefiore, Eurazeo, PAI Partners) and a period under the Swedish conglomerate Embracer, before reclaiming its independence. With over 50 acquisitions in 15 years, Asmodee’s business model relies on a "studio-centric" approach, allowing creative entities to maintain their identity while benefiting from the group’s global commercial scale and logistical infrastructure.
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Historical Financials (EUR)
Other operations with ASMODEE GROUP
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 03/2026 | ASMODEE GROUP | ATM GAMING | FRANCE | Software | Asmodee has finalized the acquisition of 100% of the French publisher ATM Gaming, marking the group's largest acquisition since its recent listing on the Stockholm stock exchange. The transaction is structured as a combinaison of cash payment, newly issued Asmodee shares, and a deferred payment component |
| 01/2022 | EMBRACER GROUP | ASMODEE GROUP | FRANCE | Consumer Products | Embracer Group has finalized the acquisition of 100% of the capital of Asmodee from funds managed by PAI Partners and various minority shareholders. This landmark transaction marks a major diversification for Embracer, bringing a global leader in board games into its digital-heavy ecosystem |
| 07/2018 | PAI PARTNERS | ASMODEE GROUP | FRANCE | Consumer Products | PAI Partners has reached an agreement to acquire a majority stake in Asmodee from Eurazeo, following a highly competitive auction process involving major private equity players and strategic investors |
| 01/2014 | EURAZEO | ASMODEE GROUP | FRANCE | Consumer Products | Eurazeo has completed the acquisition of an 83.5% majority stake in Asmodee from the private equity firm Montefiore Investment. The transaction follows a strategic agreement announced in late 2013 and received regulatory clearance from European competition authorities |
REFERENCES
Revenue range: 10M - 30M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: asmodee group
Acquirer: montefiore investment