HOMAIR VACANCES acquired by THE CARLYLE GROUP

The entry of The Carlyle Group as the new controlling shareholder of Homair Vacances marks the accelerating the consolidation of the fragmented European outdoor hospitality market. The operation is strategically synchronized with the simultaneous merger of the British competitor Eurocamp, a move that immediately doubles the group's operational scale and distribution capabilities. This industrial shift follows an eight-year value creation cycle under Montefiore Investment, which saw the target transition from a domestic specialist to a european leader. The current partnership is designed to provide the massive financial resources required to export the "glamping" concept across new Mediterranean and Northern European territories. By focusing on premium site-specific services and a modernized digital booking ecosystem, the investors aim to capture the rising "value-for-money" tourism trend that favors high-yield outdoor assets over traditional hospitality infrastructure. While the new sponsor takes the lead, the previous majority owner maintains a significant minority stake to ensure management continuity and leverage its historical expertise in the sector. This secondary LBO highlights a broader trend of institutional capital professionalizing the leisure facility industry, aiming for superior margins through the institutionalization of mobile-home holiday management and international brand reinforcement.

It is worth noting that the fund Montefiore Investment took control of Homair Vacances through an LBO in 2006.