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06/2014

HOMAIR VACANCES acquired by THE CARLYLE GROUP

FRANCE Hospitality & Leisure / Hospitality / Hotels & Accommodation EV 300M - 700M EUR

Context

The entry of The Carlyle Group as the new controlling shareholder of Homair Vacances marks the accelerating the consolidation of the fragmented European outdoor hospitality market. The operation is strategically synchronized with the simultaneous merger of the British competitor Eurocamp, a move that immediately doubles the group's operational scale and distribution capabilities. This industrial shift follows an eight-year value creation cycle under Montefiore Investment, which saw the target transition from a domestic specialist to a european leader. The current partnership is designed to provide the massive financial resources required to export the "glamping" concept across new Mediterranean and Northern European territories. By focusing on premium site-specific services and a modernized digital booking ecosystem, the investors aim to capture the rising "value-for-money" tourism trend that favors high-yield outdoor assets over traditional hospitality infrastructure. While the new sponsor takes the lead, the previous majority owner maintains a significant minority stake to ensure management continuity and leverage its historical expertise in the sector. This secondary LBO highlights a broader trend of institutional capital professionalizing the leisure facility industry, aiming for superior margins through the institutionalization of mobile-home holiday management and international brand reinforcement.

It is worth noting that the fund Montefiore Investment took control of Homair Vacances through an LBO in 2006.

HOMAIR VACANCES, which reported an EBITDA margin of LOGIN in 2014, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Homair Vacances is a European leader in the outdoor hospitality and mobile-home holiday sector. The company operates as a vertically integrated platform, managing a vast portfolio of upscale campsites and high-quality mobile-home accommodations across key tourist destinations, including France, Italy, and Spain. Its business model, often described as "glamping" (glamour camping), focuses on providing "Club Med-style" outdoor experiences, combining the freedom of camping with premium services, water parks, and organized entertainment. Following the strategic integration of the British operator Eurocamp, the group has significantly expanded its distribution network and international customer base, particularly in Northern Europe and the UK. The company manages approximately 17,000 accommodation units across nearly 300 destinations. Strategically, Homair leverages a robust online reservation platform and a mix of owned sites and partner campsites to maintain its dominant position in the fragmented European outdoor accommodation market.

Ent. Value

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Historical Financials (EUR)

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Other operations with HOMAIR VACANCES

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
06/2014HOMAIR VACANCESEUROCAMPUNITED KINGDOMHospitality & Leisure

Transforming the landscape of European outdoor hospitality, this transaction sees Homair Vacances acquire a full controlling stake in the British operator Eurocamp from its parent company, Holidaybreak

02/2006MONTEFIORE INVESTMENTHOMAIR VACANCESFRANCEHospitality & Leisure

Initiating a long-term institutional transformation, this transaction sees Montefiore Investment take a controlling stake in Homair Vacances to support its primary development phase. The strategic rationale for the deal centers on the industrialization of the mobile-home rental model, moving the company beyond its artisanal roots toward a market-leading position in the "outdoor hotel" segment

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of HOMAIR VACANCES by THE CARLYLE GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: homair vacances

Acquirer: the carlyle group