HOMAIR VACANCES
Acquired by
THE CARLYLE GROUP
HOMAIR VACANCES acquired by THE CARLYLE GROUP
Context
The entry of The Carlyle Group as the new controlling shareholder of Homair Vacances marks the accelerating the consolidation of the fragmented European outdoor hospitality market. The operation is strategically synchronized with the simultaneous merger of the British competitor Eurocamp, a move that immediately doubles the group's operational scale and distribution capabilities. This industrial shift follows an eight-year value creation cycle under Montefiore Investment, which saw the target transition from a domestic specialist to a regional leader. The current partnership is designed to provide the massive financial resources required to export the "glamping" concept across new Mediterranean and Northern European territories. By focusing on premium site-specific services and a modernized digital booking ecosystem, the investors aim to capture the rising "value-for-money" tourism trend that favors high-yield outdoor assets over traditional hospitality infrastructure. While the new sponsor takes the lead, the previous majority owner maintains a significant minority stake to ensure management continuity and leverage its historical expertise in the sector. This secondary LBO highlights a broader trend of institutional capital professionalizing the leisure facility industry, aiming for superior margins through the institutionalization of mobile-home holiday management and international brand reinforcement.
HOMAIR VACANCES, which reported an EBITDA margin of LOGIN in 2014, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.4x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Homair Vacances is a European leader in the outdoor hospitality and mobile-home holiday sector. The company operates as a vertically integrated platform, managing a vast portfolio of upscale campsites and high-quality mobile-home accommodations across key tourist destinations, including France, Italy, and Spain. Its business model, often described as "glamping" (glamour camping), focuses on providing "Club Med-style" outdoor experiences, combining the freedom of camping with premium services, water parks, and organized entertainment. Following the strategic integration of the British operator Eurocamp, the group has significantly expanded its distribution network and international customer base, particularly in Northern Europe and the UK. The company manages approximately 17,000 accommodation units across nearly 300 destinations. Strategically, Homair leverages a robust online reservation platform and a mix of owned sites and partner campsites to maintain its dominant position in the fragmented European outdoor accommodation market.
Ent. Value
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Historical Financials (EUR)
Other operations with HOMAIR VACANCES
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 06/2014 | HOMAIR VACANCES | EUROCAMP | UNITED KINGDOM | Hospitality & Leisure | Founded in 1973, Eurocamp is a premier British tour operator specializing in self-catering outdoor holidays across Europe. The company operates a high-quality fleet of approximately 7,000 mobile homes and 1,500 luxury tents situated in 170 prime campsite locations. Eurocamp is renowned for its strong brand equity and deep penetration into the United Kingdom and Northern European markets, where it serves as a "top-of-mind" provider for family vacations. Its business model relies on long-term partnerships with independent campsite owners, offering curated outdoor experiences with dedicated on-site customer service. Strategically, the company bridges the gap between traditional camping and professional hospitality, maintaining a high-loyalty customer base through its extensive distribution network and focus on high-traffic tourist destinations in France, Italy, and Spain. |
| 02/2006 | MONTEFIORE INVESTMENT | HOMAIR VACANCES | FRANCE | Hospitality & Leisure | Homair Vacances is a European leader in the outdoor hospitality and mobile-home holiday sector. The company operates as a vertically integrated platform, managing a vast portfolio of upscale campsites and high-quality mobile-home accommodations across key tourist destinations, including France, Italy, and Spain. Its business model, often described as "glamping" (glamour camping), focuses on providing "Club Med-style" outdoor experiences, combining the freedom of camping with premium services, water parks, and organized entertainment. Following the strategic integration of the British operator Eurocamp, the group has significantly expanded its distribution network and international customer base, particularly in Northern Europe and the UK. The company manages approximately 17,000 accommodation units across nearly 300 destinations. Strategically, Homair leverages a robust online reservation platform and a mix of owned sites and partner campsites to maintain its dominant position in the fragmented European outdoor accommodation market. |
REFERENCES
Valuation range: EV 300M - 700M EUR
Revenue range: 100M - 200M EUR
EBITDA range: 25M - 50M EUR
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Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: the carlyle group