At what enterprise value was VERTBAUDET acquired in 2013?

During the acquisition of VERTBAUDET by ALPHA PRIVATE EQUITY in 2013, the transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR.

When was VERTBAUDET acquired by ALPHA PRIVATE EQUITY?

VERTBAUDET was acquired by ALPHA PRIVATE EQUITY in 2013.

What was the revenue of VERTBAUDET at the time of the deal?

The revenue of VERTBAUDET at the time of the deal is estimated to be in the range of 250M - 500M EUR.

How is the data for the VERTBAUDET acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the VERTBAUDET deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.bnains.org/archives/communiques/PPR/20140221_Communique_resultats_annuels_2013_Pinault_Printemps_Redoute.pdf

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Home Database Retail & ConsumerVERTBAUDET

03/2013

VERTBAUDET acquired by ALPHA PRIVATE EQUITY

FRANCE Retail / Specialized Retail / Fashion & Apparel EV 100M - 350M EUR

Context

PPR (Kering) entered into exclusive negotiations with Alpha Private Equity Fund 6 for the sale of its Children & Family division (Cyrillus and Vertbaudet). The transaction was valued at an Enterprise Value of €119 million. This divestment is a strategic step in PPR's transformation into a pure-play global leader in Luxury and Sport & Lifestyle (Gucci, PUMA, etc.). For the targets, the deal marks the end of their era within a large retail conglomerate (Redcats) and the beginning of their journey as an independent group. The acquisition aims to capitalize on Vertbaudet's e-commerce leadership during a period where online sales in the industry were in strong growth (with €72 billion of sales expected by 2015).

VERTBAUDET, which reported an EBITDA margin of in 2013, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).

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Target

Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty.

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2012

Other operations with VERTBAUDET

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
07/2021	EQUISTONE	VERTBAUDET	FRANCE	Fashion & Apparel

REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 250M - 500M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of VERTBAUDET by ALPHA PRIVATE EQUITY are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: alpha private equity