VERTBAUDET
Acquired by
ALPHA PRIVATE EQUITY
VERTBAUDET acquired by ALPHA PRIVATE EQUITY
Context
PPR (Kering) entered into exclusive negotiations with Alpha Private Equity Fund 6 for the sale of its Children & Family division (Cyrillus and Vertbaudet). The transaction was valued at an Enterprise Value of €119 million. This divestment is a strategic step in PPR's transformation into a pure-play global leader in Luxury and Sport & Lifestyle (Gucci, PUMA, etc.). For the targets, the deal marks the end of their era within a large retail conglomerate (Redcats) and the beginning of their journey as an independent group. The acquisition aims to capitalize on Vertbaudet's e-commerce leadership during a period where online sales in the industry were in strong growth (with €72 billion of sales expected by 2015).
VERTBAUDET, which reported an EBITDA margin of LOGIN in 2013, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.5x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty.
Ent. Value
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Multiples
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with VERTBAUDET
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 07/2021 | EQUISTONE | VERTBAUDET | FRANCE | Retail | Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty. |
REFERENCES
Valuation range: EV 100M - 350M EUR
Revenue range: 250M - 500M EUR
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Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: alpha private equity