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M&A

VERTBAUDET

Acquired by

ALPHA PRIVATE EQUITY

FRANCE Retail EV [100m EUR - 500m EUR] 03/2013

VERTBAUDET acquired by ALPHA PRIVATE EQUITY

FRANCE Retail EV [100m EUR - 500m EUR] 03/2013

Target

VERTBAUDET

Acquirer

ALPHA PRIVATE EQUITY

Context

PPR (Kering) entered into exclusive negotiations with Alpha Private Equity Fund 6 for the sale of its Children & Family division (Cyrillus and Vertbaudet). The transaction was valued at an Enterprise Value of €119 million. This divestment is a strategic step in PPR's transformation into a pure-play global leader in Luxury and Sport & Lifestyle (Gucci, PUMA, etc.). For the targets, the deal marks the end of their era within a large retail conglomerate (Redcats) and the beginning of their journey as an independent group. The acquisition aims to capitalize on Vertbaudet's e-commerce leadership during a period where online sales in the industry were in strong growth (with €72 billion of sales expected by 2015).

Target

Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty.

Ent. Value

Equity Value

Multiples Analysis

EV / Revenue

N/A

EV / EBITDA

N/A

EV / EBIT

N/A

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2013

2012

Other operations with VERTBAUDET

Date	Acquirer	Target	Country	Sector	Target Description
07/2021	EQUISTONE	VERTBAUDET	FRANCE	Retail	Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty.