Vertbaudet acquired by Alpha Private Equity

FRANCE Retail / Specialized Retail / Fashion & Apparel EV €100–350M

Context

PPR (Kering) entered into exclusive negotiations with Alpha Private Equity Fund 6 for the sale of its Children & Family division (Cyrillus and Vertbaudet). The transaction was valued at an Enterprise Value of €119 million. This divestment is a strategic step in PPR's transformation into a pure-play global leader in Luxury and Sport & Lifestyle (Gucci, PUMA, etc.). For the targets, the deal marks the end of their era within a large retail conglomerate (Redcats) and the beginning of their journey as an independent group. The acquisition aims to capitalize on Vertbaudet's e-commerce leadership during a period where online sales in the industry were in strong growth (with €72 billion of sales expected by 2015).

Vertbaudet, which reported an EBITDA margin of [members only] in 2013, is valued in this transaction at an EV/EBITDA multiple of [members only].

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Target

Founded in 1963, Vertbaudet has evolved into Europe’s leading e-commerce platform dedicated to childhood, encompassing apparel, footwear, childcare essentials, toys, and home decor. The group operates a robust omnichannel model; while maintaining a network of 75 physical stores in France, over 80% of its sales are generated digitally. Vertbaudet serves a loyal international customer base across eight European countries, including Germany, the UK, and the Iberian Peninsula. Its value proposition centers on a "one-stop-shop" experience for parents, combining proprietary designs with a high-performance digital marketplace. Strategically, the firm successfully decoupled from its sister brand, Cyrillus, in 2021 to focus exclusively on its high-growth childhood specialty.

Ent. Value

€100–350M

Equity Value

[members only]

Multiples

EV / Revenue

below 1.5x

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2013

2012

Other operations with Vertbaudet

Other operations with Vertbaudet
Date	Acquirer	Target	Country	Sector
07/2021	EQUISTONE	VERTBAUDET	FRANCE	Fashion & Apparel

Other operations with Alpha Private Equity

Other operations with Alpha Private Equity
Date	Acquirer	Target	Country	Sector
03/2023	ALPHA PRIVATE EQUITY / PENINSULA CAPITAL	PRIMA INDUSTRIE	ITALY	Machine Tools
07/2019	ALPHA PRIVATE EQUITY	AMF GROUP	ITALY	Luxury Supply Chain
04/2019	ALPHA PRIVATE EQUITY	LAMINAM	ITALY	Construction Materials
02/2016	ALPHA PRIVATE EQUITY	FINANCIÈRE COFIDIM (FEU VERT)	FRANCE	Aftermarket & Repair

Similar deals in Retail

Similar deals in Retail
Date	Acquirer	Target	Country	Sector
10/2017	OUEST CROISSANCE	EASY CASH	FRANCE	Second-hand Goods
03/2017	ARDIAN	PROSOL	FRANCE	General Grocery
11/2016	JD SPORTS	GO OUTDOORS	UNITED KINGDOM	Sport
05/2016	PUBLIC MARKETS (IPO)	MAISONS DU MONDE	FRANCE	Home & DIY
08/2015	LAGARDERE TRAVEL RETAIL	PARADIES	UNITED STATES	Specialized Retail
06/2014	AVOLTA	THE NUANCE GROUP	SWITZERLAND	Specialized Retail
06/2013	BAIN CAPITAL	MAISONS DU MONDE	FRANCE	Home & DIY
03/2012	MANAGEMENT & PRIVATE INVESTORS	ICELAND FOODS GROUP	UNITED KINGDOM	General Grocery
04/2007	APAX PARTNERS / LBO FRANCE	MAISONS DU MONDE	FRANCE	Home & DIY
06/2005	BARCLAYS PRIVATE EQUITY / NATEXIS INDUSTRIE	MAISONS DU MONDE	FRANCE	Home & DIY

REFERENCES

Valuation range: EV €100–350M

Revenue range: €250–500M

EV/Revenue range: below 1.5x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Vertbaudet by Alpha Private Equity are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

FAQ

What transaction does this page cover?

This page covers Alpha Private Equity’s acquisition of 100% of Vertbaudet, a French company specialised in Specialized Retail, in 2013. Ownership has since evolved, leading to a subsequent transaction with Equistone in July 2021 (see the dedicated deal page for details).

How was the acquisition of Vertbaudet by Alpha Private Equity valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the €100–350M band and its EV/revenue multiple within the below 1.5x range. Exact figures are available to members.

What was Vertbaudet’s revenue at the time of the deal?

At the time of the transaction, Vertbaudet’s annual revenue was estimated within the €250–500M range (FY 2013). Detailed financial figures are available to members.

What sources support the information on this transaction?

Transaction data and operational intelligence were compiled from independent financial press reporting by specialized M&A publications.

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