PAI Partners takes majority stake in Beautynova

Beautynova functions as a leading global platform in the professional haircare industry, managing a premium portfolio of brands such as milk_shake®, z.one concept™, Medavita, and Urban Tribe. The group operates as a specialized developer and manufacturer with an extensive library of over 18,000 proprietary formulas covering hair treatment, coloring, and styling. Its business model is highly internationalized, exporting to more than 70 countries and generating 70% of its revenue outside its domestic Italian market, with a particularly strong footprint in the United States and Europe. The organization maintains state-of-the-art production facilities and serves both professional salon channels and high-end consumer retail markets through a digitally integrated supply chain.