Barbanera Vini acquired by Italian Wine Brands

Italian Wine Brands has completed the acquisition of 100% of Barbanera S.r.l. and Fossalto S.r.l. from the Barbanera family. This transaction marks a significant milestone in the buyer's consolidation strategy in the Italian wine market. The deal substantially strengthens Italian Wine Brands' portfolio of brands and its presence in the Tuscan and premium wine segments. By integrating Barbanera, the group gains a complementary commercial platform, an established international customer base, and recognized expertise in developing high-value-added wines. The acquisition also enhances the group's sourcing and production capabilities, while bolstering its position in several export markets. Beyond the expected commercial synergies, the acquisition enables Italian Wine Brands to improve its operational scale and expand its offering to international distributors and retailers. The Barbanera family remains committed to the industrial project by reinvesting a portion of the sale proceeds in Italian Wine Brands and continuing their collaboration with the group in sourcing wine raw materials. This continuity facilitates the integration of the business while preserving the historical relationships developed by Barbanera with its partners and suppliers.