THE SPICE TAILOR acquired by PREMIER FOODS
Context
Premier Foods agreed to acquire 100% of The Spice Tailor shares on a cash-free, debt-free basis, marking a strategic bolt-on to its ethnic foods portfolio. Transaction facts highlight a full ownership transfer, funded via cash and committed facilities, with completion pending merger control clearance and structured earn-outs over three years tied to future sales performance. The strategic rationale resonates deeply with Premier Foods' growth playbook, leveraging its established branded growth model to amplify The Spice Tailor's momentum. Sector alignment is evident in the premium meal kits' synergy with Sharwood's and Loyd Grossman, both rooted in authentic accompaniments, while consumer shifts toward home cooking, premiumisation, and ethnic authenticity provide ideal timing. Post-deal objectives center on distribution expansion via Premier's retailer networks across the UK, Australia, Canada, and Ireland—particularly bolstering the acquirer's Australian footprint—and elevating marketing investment for heightened penetration.
THE SPICE TAILOR, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.2x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in AgriFood market trends
Target
The Spice Tailor, headquartered in the United Kingdom, specializes in premium, authentic Indian and South East Asian meal kits and accompaniments. The company offers a diverse portfolio including Indian curry kits, lentil daal kits, Asian curry kits, biryani kits, and Indian pastes, enabling consumers to prepare restaurant-quality meals at home with ease and authenticity. These products cater to food enthusiasts seeking convenient yet flavorful home cooking solutions, with vegetarian-friendly options across various cuisines. Founded by Adarsh and Anjum Sethia, The Spice Tailor has established itself as a high-growth player in the ethnic foods segment, demonstrating a compound annual growth rate exceeding 20% over the four years prior to 2022. This trajectory underscores its strong alignment with prevailing consumer trends toward premiumisation, authenticity, and convenient meal preparation. Moreover, its geographical presence spans key markets such as the UK, Australia, Canada, and Ireland, positioning it effectively within international retail channels.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (GBP)
Similar deals in AgriFood
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 10/2022 | ORKLA | DENALI INGREDIENTS | UNITED STATES | Food Processing | Orkla Food Ingredients (OFI) has agreed to acquire 84% of Denali Ingredients from the founding family. The deal includes a potential earn-out ("top-up payment") based on future growth. The seller and CEO will retain a combined ~16% stake |
| 09/2022 | JDE PEETS | LES 2 MARMOTTES | FRANCE | Food Processing | JDE Peet’s, a Netherlands‑based global coffee and beverage group listed on Euronext Amsterdam, acquired Les 2 Marmottes from FrenchFood Capital I in an all‑equity transaction structured as a 100% asset purchase |
| 07/2022 | WATERLAND | ONORE | FRANCE | Food Processing | The acquisition of Boncolac and Mag'M by Waterland is a strategic move to create a leading player in the French frozen pastry market. The deal brings together two complementary companies, Boncolac and Mag'M, which will operate under a new holding company - renamed later ONORE |
| 07/2022 | CHEVRILLON | ARCADO | FRANCE | Food Processing | Groupe Chevrillon acquired a majority stake in Arcado, taking control of the French charcuterie group from its previous financial sponsors, including MBO & Co and Amundi PEF, while the founding Paget family retained a minority interest |
| 04/2022 | GROUPE ALLIANCE | BERNI | FRANCE | Food Processing | Groupe Alliance acquired 100% of the equity in Berni from the owner family and its historical financial partner, Credit Mutuel Equity. The deal resolves a succession issue, as there was no third generation of the family to take over |
| 04/2022 | ADVENT INTERNATIONAL | IRCA | ITALY | Food Processing | Advent International has acquired IRCA in a secondary buyout from The Carlyle Group, marking a significant transaction in the European food ingredients sector. Carlyle, which acquired a majority stake in 2017 and later increased its ownership, successfully executed a value creation strategy focused on internationalization and strategic acquisitions |
| 04/2022 | CREDIT MUTUEL EQUITY | ADIAL | FRANCE | Food Processing | Credit Mutuel Equity and Bpifrance invested a joint equity ticket of approximately EUR10 million to acquire a minority stake in Adial. The operation is structured as an Owner Buy-Out (OBO) around the President who took over the company in 2015 and retains the majority stake |
| 03/2022 | HILTON FOOD GROUP | DUTCH SEAFOOD COMPANY | NETHERLANDS | Food Processing | Hilton Food Group plc completed the acquisition of Dutch Seafood Company B.V. from H2 Equity Partners B.V., securing full ownership of the smoked salmon specialist. Rationale centers on diversifying Hilton's protein portfolio into high-growth seafood, leveraging Foppen's leadership in U.S... |
| 02/2022 | KKR | REFRESCO | NETHERLANDS | Food Processing | KKR acquired a majority stake in Refresco from PAI Partners and British Columbia Investment Management Corporation (BCI). This transaction marks the exit of PAI and BCI after a highly successful four-year holding period, during which the group's enterprise value nearly doubled |
| 01/2022 | BENSON HILL | ZFS CRESTON | UNITED STATES | Food Processing | Benson Hill has acquired the assets of ZFS Creston, LLC from Zeeland Farm Services. This strategic acquisition provides Benson Hill with immediate industrial capacity to process its proprietary "Ultra-High Protein" soybeans into value-added ingredients (soy flour, white flake) for the human and pet food markets |
REFERENCES
Valuation range: EV 20M - 50M GBP
Revenue range: 5M - 25M GBP
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of THE SPICE TAILOR by PREMIER FOODS are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: the spice tailor