ONORE acquired by WATERLAND
Context
The acquisition of Boncolac and Mag'M by Waterland is a strategic move to create a leading player in the French frozen pastry market. The deal brings together two complementary companies, Boncolac and Mag'M, which will operate under a new holding company - renamed later ONORE. The combined entity will benefit from synergies in production, distribution, and marketing, enabling it to increase its market share and expand its product offerings. The acquisition is also expected to facilitate Boncolac's international expansion plans, particularly in Asia, Europe, and the United States, where Mag'M has an established client base. Waterland's investment will provide the necessary financial support to drive growth and expansion, while the firm's expertise in the food sector will help the combined entity navigate the challenges of the market. The deal is also supported by a banking syndicate, including Arkéa, Crédit Agricole, and LCL, which will provide the necessary debt financing to complete the transaction.
ONORE, which reported an EBITDA margin of in 2022, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the AgriFood sector (11.0x).
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Target
Headquartered in Toulouse, Onore is a leading manufacturer of premium frozen bakery, pastry, and snacking products. The group operates 7 production sites (5 in France, 2 in the UK) and serves foodservice chains, independent coffee shops, and retail clients. Onore owns recognized brands such as Boncolac (pastries), Mag M (macarons), Proper Cornish (savory pastries), and Cakesmiths (artisan cakes). In 2025, the group generated over EUR220 million in revenue with a workforce of 1,000 employees.
Ent. Value
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Historical Financials (EUR)
Other operations with ONORE
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 01/2026 | IDAK FOOD GROUP | ONORE | FRANCE | Food Products |
REFERENCES
Revenue range: 50M - 100M EUR
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Acquirer: waterland